The document discusses the conventions that influenced the design of a Digipack for a music album. It outlines several conventions of Digipacks, including using a maximum of 2-3 fonts, small production details, the artist's name and face on the front cover, and inclusion of a barcode and information. It then provides screenshots of the front and back covers designed for the Digipack, comparing the back cover layout to that of Taylor Swift's "Red" album. Finally, it discusses conventions for music advertisements that were considered in designing an advertisement for the album.