The document outlines the history and evolution of television advertisements from 1955 to 1993. Early ads were long (70 seconds), in black and white, and featured known presenters promoting products. In the 1950s and 1960s, ads focused on soap, food and limited car advertising. By the 1970s, ads had color pictures and new companies broke agreements. The 1980s saw more outlets and interactive ads, and 1993 was when the first undertaker ad aired. Ads originally covered the costs of TV programming.

1. MEDIA TIMELINE
By Sophie Bennett

2. HISTORY OF ADVERTS
• The first advert was made in September on the 22nd 1955.
• It was advertising Toothpaste and it was 70 seconds long.
• Adverts were shown in black and white.
• The length of the adverts were a lot longer than they are today.
• The presenter of the early adverts would be a known person
using the product, they would describe reasons for choosing the
product.

3. 1950-1965
• In 1950 advertisements were
dominated by soap powder
manufactures and food
advertising.
• In 1960 there was little car
advertisements because of an
agreement made between
manufactures and virtually no spirit
advertisements for the same
reason.
• In 1965 a report was sent to ban
cigarette advertisements.

4. 1970’S
• In 1970’s television adverts were considerably different to when
they first started, this is because the increasingly more realistic
pictures and colours.
• In the 1970’s the car company Datsun came over from Germany
and broke the agreement of not advertising cars.
• Towards the end of 1970’s cooperate advertisement began to
appear.

5. 1980-1993
• In the 1980’s advertisements changed again
due to the new outlets of:
- Channel 4
- Breakfast Television
• In late 1980’s interactive adverts were
introduced.
• 1993 the first advert for undertakers was
shown.
• TV adverts were originally created to cover
costs of making the programmes on TV.