The document summarizes the various media and technologies used to create a music video project. It discusses using a Sony handycam on a tripod for steady shots and handheld for kinetic shots. iMovie was used to edit the video, learning skills at Brentford CLC. YouTube, Google, and NME online were researched to understand conventions and target audiences. Fireworks was used to design CD covers and posters using images from the video. Previous magazine ads were analyzed for layout conventions.

1. • In our filming we usd the sony handy
cam
• We utilised the camera by using it on a
tripod to attain steady shots when it was
suitable
• We also used it without in order to ge a
kenetic view of the shots
• we used a chair with wheels and a tripod
in order to move the camera along
steadliy with the actors so it wasn’t
shaky
• Also we used the zoom on the camera
which is handily placed so can be used
whilst filmingwe also used this small and
handy camera called a flip camera for our
focus groups and audience feed back as it
is quick and easy to use
• It is also easy to upload to a computer so
is percet if you need to get a quick bit of
footage

2. • We used previous magazine adverts that we gathered
from such mags as NME in order to find out the
conventions of the posters and the general lay out of
them to use for our own poster
• We looked in depth at the Jimi Hendrix advert for his
album Valley of Neptune
• By doing this we converged two media platforms, old
media (magazines) and new media (the internet)

3. • We used blogger to blog all of our research and work throughout the
course like videos of other pop videos for example which we put there
through the use of hyperlinks
• We also used blogger in order to research other groups techniques and
ideas for editing and filming. This was very usefull as we were able to see
how people who were in the same boat as us progress and really helped
us in our progression

4. • We used the imovie programme
on the iMac to edit our video
• From wo sessions at Brentford CLC
we learnt proficient skills to edit
our videos to a high standard
• We also have had practice editing
from our AS level media video but
as this was a music video and the
other videos we edited we were
novices as lip synching
• We knew how to use transitions
and other effects but we decided
that the video was more suited to
the song if we didn’t use them
• We used precision editor to lip
synch our video as much of it was
out of synch as for some of the
video we filmed without the song
in the background

5. • We used youtube to help us find out about our target audience
• We also used it in research into our pop music and the generic
conventions of the videos in the pop genre
• Through youtube we were able to use hyperlinks in our power point
presentations and in our blog to make it easier for us and for the
people looking at our blog or other forms of new media or
technology to see the examples of research we have made

6. We used google to research the generic conventions of pop music and pop
videos
we decided to use google as it is the highes rated search engine and the most
used
we used the NME online webstite to get a deeper look into the music industry
and how things are marketed for our own work

7. • We used the programme Fireworks in order to
Create a CD cover and a poster
• We imported pictures from our video to make it
Recognisable to our audience and to make it synergistic
• we chose not to manipulate the images as we
thought that it made the poster and CD covers look
unproffessional