The document proposes using a Facebook application called LilliGift to generate philanthropic capital for microfinancing initiatives that provide small loans to the working poor. The application would allow users to send "LilliGifts" to friends on their birthdays, which would provide a loan to someone in need. When the loan is repaid, the friend would receive a gift card of equal value. This would harness social networks to recruit lenders and generate revenue from the gift cards to fund more loans while creating awareness of microfinancing.