Throughout the project, the student used various media technologies for planning, construction, and evaluation. For planning and research, they used Blogger to document their process, YouTube to research other music videos, and iPods to research album artwork. Photoshop was used to create the album cover and advertisements, while a still camera captured photos. A JVC camera and flip cameras were used to film the music video, and Final Cut Pro was used to edit it. Phones collected audience feedback during screenings, and Prezi was used to reflect on the work.

1. How did you use media
technologies in the construction
and research, planning and
evaluation stages?
Nevin Holness

2. Throughout the process of
planning, creating and evaluating both the
music video and ancillary product of our
project, we used many different types of
media technologies.

3. Planning and research:
• BLOGGER – we used Blogger to record our plans and research
throughout the whole process of our project. Regular blog posts also
allowed us to reflect and improve upon past ideas and enabled a
visual recreation of our thought process as a group as we
progressed throughout the project.
• YOUTUBE – We used Youtube mainly of a way to research into
other music videos when we were coming up with the initial ideas of
our own. It allowed us to explore what was typical of a music video in
the pop/urban genre and allowed us to pick out elements that we
wanted to include in our own.
• IPODS – I often used my iPod when researching into ideas for the
artwork on the digipak. It was a good way of looking at similar album
covers from the same album and seeing what worked and what
didn’t.
• PHOTOBUCKET - we used Photobucket as a way to present the
photographs we took alongside filming.

4. Construction of the ancillary
product:
• PHOTOSHOP – I used Photoshop mainly to create both the Digipak
cover and the advertisement. The tools it used such as magic wand
and brush tools meant that I was cable to create a more
rounded, finished product as well as making it easier to match the
colour palet along with the music video. It also made aspects such
as layout and sizing much easier.
• STILL CAMERA – I used the still camera to take the photographs
that I used in the Digipak and the advertisement.

5. Production of the music video:
• JVC CAMERA (with digital memory cards) – this is what we used for
the actual filming of the music video.
• FLIP CAMERAS – these were used mainly alongside our blogs; we
took flip cameras out with us when we filmed to record us behind the
scenes.
• FINAL CUT PRO – we used this for the editing of the music video.
This included editing between the basetracks, slow motion and
green screen. This was also how we added effects and filters to the
clips to make it more visually attractive.

6. Evaluation:
• PHONES – My phone was useful during the screening of our music
video in the cinema because it meant that I was able to get feedback
from members of the audience and to record their reactions.
• PREZI – Prezi was an effective use of technology because it was an
easy way to reflect on my work freely, by using a brain storm. It was
also meant that I could combine other means of technology into my
response, such as slideshows from photobucket and Youtube clips.