The document discusses how effective the combination of a band's main product (a music video) and ancillary texts (a digipak and band website). It describes the key elements included in each product - the digipak features 6 sides with images and information, the website promotes the band through their name, tour dates and members. Both the digipak and website incorporate colors, characters and signs/symbols from the music video to effectively combine the three products.

1. How effective is the combination of
your main product and ancillary
texts?

2. DigiPak
● A digipak is usually the
cardboard cd cover for an
album or single
● For my digipak I decided to do a six sided
digipak cover, with one image stretched along
the interior
● With 3 images across the exterior, including
band name, album name, song, barcode and
copyright information

3. My digipak
Back
Front
Middle
Interior

4. Band Website
● A bands website is essential for them to be able
to promote themselves.
● I ensured I included certain information in my
own band website such as their name, tour
dates, about the band members as well as their
new single released.

5. Genre of the band
The song for our music video is Noah and the
Whale – 5 years time. They are an alternative folk
rock band. They regard themselves as individuals
which are favoured by a niche market with similar
tastes. The music video therefore is based upon
this theme of being unique and will attract the
niche market. As the music we created is based
upon teenagers falling in love and having fun with
their friends, it's essential to include these themes
in the ancillary task.

6. Three themes
Three ideas I wanted to focus on for my digipak,
was the use of colours and having variety of them
to give off happy and joyful connotations.
Another important element for my digipak is
different characters, this is a reference to the
music video incorporating our common characters
into the album cover.
Finally, throughout or video we used a variety of
semiotics along with this we used contextual
symbols, these must be present in the cover as
well. These are all important elements to include
when producing a digipak as they need to link
back to the video and have specific meanings.

7. Colour
A common colour we found in our music video
where yellow and orange which relate back to the
lyrics of 'sun' throughout the song. Therefore on
both my digipak and web page I attempted to use
these colours to combine the two media products.
It's essential to continually combine these
elements in order for it to all relate across all three
platforms.

8. Characters
● A variety of characters in my music video are
different ages, this echos the feeling of it being
a friendly and video constructed by a group of
friends.
● Pictures of these characters are then printed on
the digpak cover and on the website.

9. Signs and Symbols
The use of signs and symbols throughout the
music video, website and digipak create a
constant link. These random and often contextual
signs branded the media product.

10. Images
My images used on the digipak and the website
link back to certain scenes of the music video,
and they have been taken and edited to show a
variety.