1. The group believes their ancillary tasks of a poster and digipak go well with their music video by using consistent styles and backgrounds, notably a house, throughout the pieces. 2. They aimed to show continuity between the pieces by featuring the same costumes, settings, and facial expressions of the artist portraying mystery and secrecy. 3. Comparing the pieces, the group used similar shot types, themes of heartbreak, and representations of the artist to allow the narrative and storytelling to flow between the ancillary tasks and music video.

1. Combination of ancillary task
and music video

2. Ancillary and Music Video
My group believe that our research
We feel that the poster works well has helped a lot during this task
with the album cover we have because this allowed us to see that
produced and the music video we the music videos produced show
have created. This is due to using how the album shows similar
the same style of backgrounds. conventions and styles used to Me and my group wanted to
This means we have been able to make it flow constantly. create a digi pack and poster
use the ‘house’ in the background which reflected the story line in
throughout our music our music video.
video, poster and CD cover.
When we looked into
How well did they work different CD covers in
our pre production
together? research we noticed
different themes which
Themes were used throughout
included, colours and the exemplar covers.
fonts, different
backgrounds, and most
importantly the albums My group decided that We feel that we have created a
flowed all the way to keep to the same style digi pack which matches well
through and kept to the we would add in a with our music video we have
same style. background which could created, using images to tell the
be used on the majority storyline through the albums
of our work. name ‘Secrets’.

3. 1 2 3
I believe that our digi pack supports our We wanted to make sure We believe that the majority of our images
music video. This is because we have that our album covers created for our digi pack supports our music
selected and created middle pages flowed all the way through video, however the middle page ‘when your
which show the storyline of the music so we could allow our gone’ music lyrics we choose a subtle image
video. This means cheating on someone product to match the CD which allowed us to step away from the
and loving someone else and the other covers which Avril Lavigne conventions of our music video.
partner does not know about this. has.
4 5

4. Ancillary and Music Video- The Poster
With our poster we wanted to show continuity of using a
photograph which allowed us to see continuity throughout
the music video.
We believe that photo conveys the personality of the artist
and the artist throughout our music video. We wanted our
artist to be able to look like she is missing someone and
keeping a secret.
We have done this by using different facial expressions
where she does not give much information away at all to
how she is feeling. The image of Avril shows the sort of
expression we wanted to aim for.
The image shown below is a shot from our music
video, and we can see that the facial expression is used on
the poster. We wanted to carry this through the whloe
digi pack as it creates a sense of what the artist is feeling.

5. When we created our CD cover we
wanted to keep the secret behind
the expression the artist is The expressions in the music
portraying. Therefore in our music
video our artist also chooses to hide
video are however revealed in
behind her facial expression and the sections where we see the
audience have to keep guessing storylines unravel and the
whats wrong. audience are able to see why the
aritst is looking sad and full of
emotion.
This is the same story for Digi pack we
have created because (Avril) Aletta is
creating a facial expression which is
hard to read until you open up the
digi pack and see the inserts. The
inserts suggest that the artist is hiding Therefore we believe that our
a secret. The second image reveals poster matches our music video
this with the back cover saying ‘Shut
and digi pack which we have
the hell up’.
produced.

6. One of the main factors we wanted to show the audience is a Comparing ancillary to our digi packs
connection between our music video , the digi pack and poster.
We aimed to do this by using similar costumes and using the same
setting. In Avril Lavignes original music video only a few settings
were used and only a few costume changes which made the video
seem simple and effective.
1 2
3 In our music video we chose to use a simple prom dress
which was simple and graceful which is shown in
pictures 1 and 2. We wanted to choose a background to
have in our music video as In Avril’s original she uses
trees and houses as her main focus for performance and
narrative shots. Therefore we decided to use a wall, and
a main house throughout the whole of the song, which
later on continued throughout our ancillary task. By
doing this, this showed the audience a link between
both music video and our digi packs.

7. How well do the ancillary task and video go together? We used a long shot on the
poster which includes the house
which is featured through our
The setting shows a flow across music video, CD cover and inside
I believe that these images
both pieces of work including the digi pack.
work well together as they
the costume used, the
allow continuity throughout
brightness and the shot types.
both pieces. 2
1
The costume used in our music video I also believe that they
wasn’t used on the our CD cover or go well together is
poster, however a very similar dress has because of the mystery The main theme of our CD cover was ‘school
been used. behind the facial prom’ style. However we believe that our music
expression which the video relates to this theme as it is still
artist has created. concerning friendships and relationships which
are shown in the digi pack.

8. Another similarity which we chose to carry through both the music video and the ancillary
tasks is the theme of the video. Which in this case was heart break and cheating. We wanted
to combine the two in order to show continuity.
1
2
This shot helps portray the theme in
the video, which we wanted to flow
through both the main piece and
ancillary tasks.
3
Various different shot types portray these in the music
video me and my group produced. Therefore we wanted to
carry this through into our main ancillary task.
In the main video we have a boy and a girl who are
In order to portray this we decided that we
engaged, however the boy is secretly seeing would create a image where Aletta (Avril) is
someone else, which gets revealed in the video. with her boyfriend, but cheating with another
boy.

9. The image we wanted to create for our artist
This is another example of an artist
When we looked at different media products, each artist meant they were with a blank facial expression.
being represented in a different way which the audience could relate too. Creating a representation of a
lonely character will help the
In Avril Lavignes ‘Wish you were here’ album, a facial audience identify what the artist is
expression has been created on the front which we really feeling throughout our music
wanted to portray her as a mysterious character, who video and our ancillary tasks.
has a blank expression.
1 2 3
The audience therefore
sympathize with the
character as they do not
know the full story.
Therefore we wanted to
represent our artist the
same, where the audience
don’t really know how
Avril is feeling.
As we were only creating a music video for one Even though Avril is usually
song of the album, we wanted to create a portrayed as the pop rock artist, we
representation of our artist which the audience wanted the video to portray our
are able to relate too. Using subtle and simple artist of being caring, and therefore
costumers we are able to identify that we the audience are able to identify
with the artist.
wanted to create a representation which
symbolises purity.