SlideShare a Scribd company logo
ARTIST PRESENTATION
                   Jake Black is incorporates many of
                   James Blunts branding a
     James Blunt   representation techniques in terms
     album -       of having the artist as the centre of
     influence     attention throughout all products.
                   In relation to the Album cover he is
                   featured on the front cover to
                   reflect his personality and unique
                   style that is illustrated through his
                   music. The colours used throughout
                   our digi-pack is consistent with dull
                   colours of Black and White which is
                   significant as it reinforces the genre
     Our           of our video and the on-going
     product       melancholic theme.
COSTUMES AND PROPS
           When choosing costumes we
           wanted to appeal to our target
           audience so we decided to have
           Jake Black dressed casual in Jeans
           , jumpers, t-shirts and a jacket
           throughout with his own unique
           smooth style intertwined. From
           feedback we gained from our
           media studies classmates we
           gathered that this image was
           preferred as they claimed Jake
           Blacks image reminded them of
           James Blunt. We used a guitar
           throughout our music video to
           represent the musical element of
           our video and also to show music
           as a source of escapism for our
           artist. We didn’t use many props in
           order to keep our artist as the main
           focus and our genre consistent.
COLOURS AND EFFECTS
           The low key distorted lighting played
           a huge role in our production as it
           gave our overall product a significant
           dull and emotional look. We had a
           common theme with the digi-pack,
           website and our music video which
           were consistent to make our product
           viable and appealing to the target
           audience
IMAGES USED
          We have used a variety of
          close up shots of our artist
          and also enigmatic images
          that represent our artist as
          an emotional masculine
          figure. We made this
          distinctive presentation of
          our to make our artist
          recognisable by
          audiences.
FONTS AND TEXTS
         •   We made sure that our fonts
             used were consistent throughout
             the digi-pack and our official
             product in order to give Jake
             Black his own unique label that
             can be recognised by audiences.
             We kept the colours as black and
             white which corresponds with
             the low key lighting in our music
             video.

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Evaluation media 2

  • 1.
  • 2. ARTIST PRESENTATION Jake Black is incorporates many of James Blunts branding a James Blunt representation techniques in terms album - of having the artist as the centre of influence attention throughout all products. In relation to the Album cover he is featured on the front cover to reflect his personality and unique style that is illustrated through his music. The colours used throughout our digi-pack is consistent with dull colours of Black and White which is significant as it reinforces the genre Our of our video and the on-going product melancholic theme.
  • 3. COSTUMES AND PROPS When choosing costumes we wanted to appeal to our target audience so we decided to have Jake Black dressed casual in Jeans , jumpers, t-shirts and a jacket throughout with his own unique smooth style intertwined. From feedback we gained from our media studies classmates we gathered that this image was preferred as they claimed Jake Blacks image reminded them of James Blunt. We used a guitar throughout our music video to represent the musical element of our video and also to show music as a source of escapism for our artist. We didn’t use many props in order to keep our artist as the main focus and our genre consistent.
  • 4. COLOURS AND EFFECTS The low key distorted lighting played a huge role in our production as it gave our overall product a significant dull and emotional look. We had a common theme with the digi-pack, website and our music video which were consistent to make our product viable and appealing to the target audience
  • 5. IMAGES USED We have used a variety of close up shots of our artist and also enigmatic images that represent our artist as an emotional masculine figure. We made this distinctive presentation of our to make our artist recognisable by audiences.
  • 6. FONTS AND TEXTS • We made sure that our fonts used were consistent throughout the digi-pack and our official product in order to give Jake Black his own unique label that can be recognised by audiences. We kept the colours as black and white which corresponds with the low key lighting in our music video.