“Ooooh – I’ve just been talking to that SEO over there and I think I’m head over heels in love”, said nobody, at any party, ever. This talk might change that. Jon Payne of Noisy Little Monkey has spent the last 20 years optimising websites and made plenty of mistakes along the way – In this talk he’ll give away the tools and tips he uses to ensure websites stay in tip top condition for Google. Use these checks and all your hard work on the SEO will pay off and you’ll get promoted, rich and by definition in this post-Kardashian society, jolly sexy too.

1. To make you rich and sexy

3. Natasha
Creative Director
Nicola
Managing Director
Jon
Technical Director
Mr Dog
VP Farts EMEA
Lucy
Account Manager
Clare
Operations Manager
Claire
Events Manager
Ste
SEO Manager
Gertie
Digital Marketing Exec
James
Digital Marketing Exec
Zoe
Junior Marketing Exec
Natalie
Digital Marketing Exec
Josh
Inbound Manager
Joanne
Junior Marketing Exec
Angharad
Junior SEO Exec

6. Getty
RICH ☑

7. AFP/Getty
RICH
SEXY
☑
☑

8. Planet F1

9. 1 Before go live
2
3
Pre-Launch
Monthly, at a minimum
Ongoing
Launch
Go live and month 1

10. If it was always interesting and fun, you wouldn’t get paid do
go to work.

11. If it was always interesting and fun, you wouldn’t get paid do
go to work.
Critical components of your website will fail.

12. If it was always interesting and fun, you wouldn’t get paid do
go to work.
Critical components of your website will fail.
Checklists are the foundation of the QA that enables you spot
problems early, so you don’t lose your client, job, ability to pay
the rent.

14. CONTENT
• Crawl existing site (ignore robots.txt) – SEO Spider
• Create 301 / 302 redirect map – Excel Template
• Check lang / alt lang targeting
TECH
• Check 404 returns a 404 not 200 – Redirect Path
• Check NAP-LOP Schema – Structured Data Testing Tool
• Check page speed – Web Page Test & Page Speed Insights
• Check quality of URLs, Page Titles, Alt Text, Meta Descriptions – SEO Spider
• Check rel canonicals – SEO Spider
• Check ranking of current site – AWR + Buy Proxies

15. • ANALYTICS
• Check it’s the correct account / property
• Plan for goal retirement / new goals
• Check site search is enabled
• Exclude relevant IPs – yours, the devs, the client, the PR company…
• MOBILE
• Run it through a Device Lab – Open Device Lab
• Test using Google’s Mobile-Friendly Test

17. DUPLICATION
• Check http / https – Screaming Frog
• Check sub domains – Screaming Frog
• Check Titles, Meta Desc – Screaming Frog
• Check canonicals – Screaming Frog
SANITY
• No referring to resources on dev / staging server – Screaming Frog
• Dev site taken down
• 301 / 302 working correctly (follow a few deep ones!) – Redirect Path
• Remove no index in head, wordpress options, etc
• Remove disallow in robots.txt

18. SEARCH CONSOLE
• Create, sitemap(s). Exclude redundant stuff (Or untick them in YOAST)
• Upload to Google & Bing
• Check lang / alt lang(s) being picked up
• Check language targeting being picked up
• Speed Test homepage – Web Page Test & Page Speed Insights (TTFB)
• Speed Test deep pages – Web Page Test & Page Speed Insights
• Annotate Analytics
• Check rankings – AWR + Buy Proxies

19. Test all the forms
Actually buy something
1 Day
• Speed test homepage
• Speed test deep pages
1 Week
• Speed Test
• Check Search Console for issues
(watch for the pages of the ancients)

21. In SC check
‘content keywords’
Is there stuff that hits
your eye wrong?

22. Speed
• Home, deep and popular Pages - Web Page Test & Page Speed Insights
Reliability
• Check uptime - Pingdom

23. Crawl
• WMT URLs crawled vs Screaming Frog
• 404 errors in WMT
• Sitemap errors in WMT
Links
• Are these going up naturally? Majestic
Ranking
• Stable / Climbing?

24. If you’re not innovating you’re stagnating

25. AFP/Getty
RICH
SEXY
☑
☑

26. Mrs P
PROFITABLE
IN DEMAND
☑
☑