Link building on paper is the simplest and most effective tool in pushing up your organic visibility. In reality, it’s probably one of the hardest as it relies on your understanding of people, in different circumstances, with different goals and varying levels of understanding as to what it is you want. To be successful at this, we as marketers need to be able to understand data to be able to pick behavioral patterns, that will help us build stories that will gain the links we need from media. I will be sharing actionable advice in your war to build links and help you make your campaigns stand out from the crowd.

1. @DanSaunders86
@DanSaunders86
Data - the future of link
building
@DanSaunders86

2. @DanSaunders86
@DanSaunders86
I love links, and so should you.
@DanSaunders86

3. @DanSaunders86
@DanSaunders86@DanSaunders86

4. @DanSaunders86
Journalists vs Digital PR
83,000 Digital PRs/PR vs 64,000
journalists in the UK
Journalists on average are
writing 5-8 stories a day
Journalists need Digital PR but
some still don’t understand it
@DanSaunders86

5. @DanSaunders86

6. @DanSaunders86
How do we get past this?
@DanSaunders86

7. @DanSaunders86
You can buy links but why would you
want to?
@DanSaunders86

8. @DanSaunders86
Confidential
@david_white90
So how can we build real links?
@DanSaunders86

9. @DanSaunders86
Confidential
Be relevant.
@DanSaunders86

10. @DanSaunders86
@DanSaunders86
Journalists are people – treat them
like it.
@DanSaunders86

11. @DanSaunders86
Poland
How to guides General articles Lists Videos
Germany
General articles List Videos
Credit to @david_white90 for these stats

12. @DanSaunders86
The sweet spot
Journalists
AudienceBrand

13. @DanSaunders86
How can I find that out?

14. @DanSaunders86
Confidential
About the tools
Content
@DanSaunders86

15. @DanSaunders86
Confidential
About the tools
Content
@DanSaunders86

16. @DanSaunders86
About the tools

17. @DanSaunders86
About the tools

18. @DanSaunders86
@DanSaunders86
Show some respect, and don’t harass
them!
@DanSaunders86

19. @DanSaunders86
@DanSaunders86
Final thought from me.
@DanSaunders86

20. @DanSaunders86
Thank you.
G I F S F R O M G I P H Y . C O M
Daniel.saunders@edit.co.uk
@DanSaunders86