The document outlines a business model for a startup focused on facilitating car purchases through a self-service platform that connects buyers with car dealers. It discusses key activities such as developing and supporting the platform, as well as marketing strategies involving social media and newsletters. Revenue generation is highlighted through a commission on sales and promotional discounts.

1. startupbizmodel.com 11 oct - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Negotiation with the
car dealers
Self-service platform Car buyers that are
Platform development and support team seeking for good
Save time buying the deals
Accelerators Prospect of new car
wanted car and with
dealers
a good deal
Commercial team
Marketing
Car dealership
Key Channels
Companies Resources
Leads of group of
Site, social media,
buyers
Platform buying option,
Newsletter
Portfolio of car
dealerships
Site
Cost Revenue
Structure Steams
Marketing Legal Support Buying Option
10% of the discount Free
Human (R$ 100 – 500)
Commercial team
Resources