Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
This document provides information about a White Belt Certification course in Six Sigma. The course teaches foundational Six Sigma concepts like customer-supplier relationships, effective problem solving, and quality metrics. It covers topics such as defining customers and suppliers, understanding customer requirements, the benefits of Six Sigma, and how to apply the DMAIC process for problem solving. The goal is to provide students with the knowledge needed to pursue more advanced Six Sigma certifications.
The document discusses a workshop on utility monitoring and distribution franchising held by IIES to improve state electricity board (SEB) performance. Key topics included distribution franchisee models and monitoring utilities' key performance indicators. Distribution franchising aims to address SEB issues like high losses, lack of investment and incentives, but challenges include managing the transition process and sharing necessary information between stakeholders. The workshop sought to facilitate cooperation between utilities and businesses to establish rational public-private partnership models for power distribution.
The document summarizes several Power BI dashboards and reports created to solve business problems:
1) A PowerPivot dashboard combining data from multiple sources to decrease monthly reporting costs for marketing campaign analysis.
2) A PowerPivot tool applying selection criteria to multiple data sources, delivering partner segmentation for 5% of prior costs.
3) A SQL and Reporting Services solution automating monthly reporting from 3 weeks to 3 days with better data.
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
This document summarizes a presentation on adopting an agile approach to requirements for complex systems and distributed teams. It discusses using a product backlog, user stories, use cases and scenarios to understand desired outcomes. It also covers exploring solutions through visualization, prototyping, and reviews. The presentation emphasizes using the right level of detail for requirements and a blend of techniques including backlogs, models, prototypes and specifications.
Digital Renewal - White Elephants on the WebAyantek LLC
Is it time for your organization to reclaim the digital channel? The wealth of cost-effective technologies and professional services available today mean that you no longer need suffer a less than effective digital presence, and there has never been a better time to revisit and renew your company's commitment to the digital channel and to reap the associated benefits.
This presentation, brought to you by Ayantek, LLC will focus on the following key areas:
* White Elephants on the Web: Outdated websites
* Analysis/Work Steps: Initial review and roadmap generation
* The Key Technology Foundation: CMS evaluation
* Results: Lessons learned and the path forward
We'll examine the case study of Haemonetics Corporation and how it used research to determine what a website really befitting the organization might look like; and how it might continue over time to engage in and commit more significantly to the digital channel.
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
This document provides information about a White Belt Certification course in Six Sigma. The course teaches foundational Six Sigma concepts like customer-supplier relationships, effective problem solving, and quality metrics. It covers topics such as defining customers and suppliers, understanding customer requirements, the benefits of Six Sigma, and how to apply the DMAIC process for problem solving. The goal is to provide students with the knowledge needed to pursue more advanced Six Sigma certifications.
The document discusses a workshop on utility monitoring and distribution franchising held by IIES to improve state electricity board (SEB) performance. Key topics included distribution franchisee models and monitoring utilities' key performance indicators. Distribution franchising aims to address SEB issues like high losses, lack of investment and incentives, but challenges include managing the transition process and sharing necessary information between stakeholders. The workshop sought to facilitate cooperation between utilities and businesses to establish rational public-private partnership models for power distribution.
The document summarizes several Power BI dashboards and reports created to solve business problems:
1) A PowerPivot dashboard combining data from multiple sources to decrease monthly reporting costs for marketing campaign analysis.
2) A PowerPivot tool applying selection criteria to multiple data sources, delivering partner segmentation for 5% of prior costs.
3) A SQL and Reporting Services solution automating monthly reporting from 3 weeks to 3 days with better data.
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
This document summarizes a presentation on adopting an agile approach to requirements for complex systems and distributed teams. It discusses using a product backlog, user stories, use cases and scenarios to understand desired outcomes. It also covers exploring solutions through visualization, prototyping, and reviews. The presentation emphasizes using the right level of detail for requirements and a blend of techniques including backlogs, models, prototypes and specifications.
Digital Renewal - White Elephants on the WebAyantek LLC
Is it time for your organization to reclaim the digital channel? The wealth of cost-effective technologies and professional services available today mean that you no longer need suffer a less than effective digital presence, and there has never been a better time to revisit and renew your company's commitment to the digital channel and to reap the associated benefits.
This presentation, brought to you by Ayantek, LLC will focus on the following key areas:
* White Elephants on the Web: Outdated websites
* Analysis/Work Steps: Initial review and roadmap generation
* The Key Technology Foundation: CMS evaluation
* Results: Lessons learned and the path forward
We'll examine the case study of Haemonetics Corporation and how it used research to determine what a website really befitting the organization might look like; and how it might continue over time to engage in and commit more significantly to the digital channel.
The document discusses integrating marketing into business operations. It provides examples of how companies can establish a customer-focused corporate culture through various initiatives. These include listening to customer feedback, aligning customer needs with company capabilities, and encouraging collaboration across departments. The text also outlines different models for marketing organization and processes that bring together internal partners to learn about customers and share information.
The 2012 Summit on Customer Engagement focused on finding customer fanatics and advocates to drive business growth. Key topics included developing reference programs, engaging customers throughout the buying and selling cycles, and putting together an integrated strategy using acquisition, implementation, operation, and upgrade phases. Real-world examples were shared, such as Juniper Networks' global customer reference program that uses both internal incentives and external branded programs to recruit references despite challenges in conversion rates across regions. Attendees worked in groups to strategize the top recruitment techniques for different company sizes and sales models.
Celgene Corporation is a leading biopharmaceutical company focused on discovering, developing, and commercializing therapies to treat cancer and immune-inflammatory diseases. The procurement function at Celgene has transformed over the past 3 years from being transactional oriented with no strategic sourcing experience to becoming a global strategic sourcing organization through hiring experienced category managers, implementing procurement technology, and establishing a global procurement matrix structure. This transformation has helped capture over $60 million in savings and position procurement as a strategic partner within Celgene.
Newgen's OmniFlow and OmniDocs solutions were implemented to automate the dental claim processing for a large BPO company. This improved productivity by 25%, reduced errors, and cut processing time from 20,000 claims per day while requiring fewer resources. Key benefits included enhanced employee productivity, reduced costs, improved quality controls, and demonstrable results for winning new business opportunities.
This is the project in development right now to embrace the online business with our brand, worldwide. I hope could be usefull for you too.
Let me know your opinion please, it could be usefull for me too.
m
The document discusses extending existing IBM Rational solutions with Rational Rhapsody. It describes how Rhapsody can enhance requirements definition and management, analysis and design, quality management, and configuration management. Rhapsody brings the benefits of model-driven development by enabling requirements to be modeled visually, designs to be tested at an early stage, and traceability between requirements, design and code.
Retailers remain laser-focused on improving the customer experience in every part of the store. They are improving the checkout experience, hiring more store associates and empowering managers with mobile tools. The recently released RSR store study confirms this and other trends, such as:
• 52% of retailers see high value in modern POS hardware and software
• 55% see high value in employee selling tools on the sales floor
• 43% see high value in personal scanners and self-service sales
During this webinar, Paula Rosenblum from RSR will share these and other findings from the store study and discuss how retailers can respond in order to achieve better in-store results.
Part two of the presentation will feature a deep dive into how the checkout experience affects overall store performance, honing in on all aspects of checkout, including POS, self-checkout, the queue process, impulse buying, couponing and tendering. Each aspect of the checkout experience contributes to a successful sale. If any part of the checkout experience is negative, 50% or more shoppers may opt to shop online instead.
Six truths BtoB marketers must accept to be successful with marketing automation:
1. Marketing automation requires developing a strong process and filling marketing skills gaps.
2. Process is key - marketers must define stages of the marketing funnel and how leads will be nurtured.
3. The buying process has changed - buyers do extensive research online before engaging with sales.
4. Content is important to support buyers at each stage and overcome their objections.
5. Lead nurturing provides value to prospects and drives greater conversion than just generating leads.
6. Marketers may lack skills for deep use of automation and will need training, new hires, or an agency.
Customer Complaints Management in Financial ServicesRMM London
Root cause analysis that incorporates new real-time data sources will be key to the program of transformation around customer complaints management. The operating model and processes will be designed for early resolution of issues and a single customer view. Measurement frameworks and targets will reward drivers of stronger customer relationships, resolution of underlying service issues, and better products. This approach aims to deliver benefits like increased customer lifetime value, improved brand reputation, greater customer advocacy, and fewer recurring complaints through addressing root causes.
This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
The document summarizes a study on best practices in procure-to-pay (P2P) cycles based on perspectives from suppliers and industry experts. The study identified six key findings to improve the P2P cycle: robust processes and training, onsite relationship managers, robust technology using a single supplier portal, improved forecasting and flexibility for emergencies, reduced catalog complexity, and top management support. A recommended approach for improvement involves mapping processes, understanding user needs, redesign workshops, technology solutions, training, and ongoing updates.
This webinar discussed specialization programs in the technology industry. It explored when specializations are important for channel strategies, how to measure their value, and challenges in launching and managing them. Key points included:
- Specializations are most useful when a vendor's portfolio grows broad, to help partners focus, or when a vendor needs to expand into new markets using partner skills.
- It is difficult to get partners, especially small ones, to invest in specializations due to barriers like staffing and unclear ROI within the first year.
- Programs are best structured to drive mutual value when requirements are aligned between the vendor, partners, and end customers.
- Pitfalls include misaligned expectations between
The document summarizes findings from the 2008 Automotive eShopper Experience Study. Key findings include:
1) Dealers responded to a higher percentage of online leads in 2008 compared to 2007, but still failed to respond to around 25% of leads.
2) Dealership response times improved slightly over the past four years, but the average response still takes over 5 hours and phone calls are typically not placed until the following day.
3) While dealers have improved at following up with initial contacts, 30% of customers who receive a response will not hear from the dealer again indicating more work is needed on ongoing follow up.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document discusses cooperation between detectives and how they can support each other to be stronger and go further together in solving cases. It also covers various topics related to being a detective such as using the latest technology, fashion trends, investigating and interrogation skills, evidence research in laboratories, and how to become a famous detective through novels.
This document provides a 3-sentence summary of the key details about the Chevrolet Optra:
The Chevrolet Optra has an elegant newly designed chrome grille and multi-reflector headlights that enhance visibility and safety. It has advanced safety features like front airbags, high strength steel structure, and dual control suspension bars. The Optra offers a luxurious interior, smooth ride, and rugged performance suitable for various road conditions.
The 2009 Nissan Cube SL is a small urban vehicle introduced in Japan in 1998 and now in its third generation. It has a unique box-like shape and seats 4 people comfortably. While cargo space is limited, it has a smooth ride quality and nimble handling. Standard features include air conditioning and safety equipment like 6 airbags. The 1.8L 4-cylinder engine and CVT transmission provide respectable acceleration and efficient driving experience. Overall the Cube is appealing for its comfort, maneuverability and value, though some cost-cutting is evident underneath.
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
How innovative marketers deliver results (an IBM Webinar)Mayer Becker
The document discusses how innovative marketers at Motorola Mobility and Macy's leverage IBM's Marketing Performance Optimization solution to both drive operational efficiency and deliver strategic effectiveness. Motorola Mobility uses IBM Unica to automate their procure-to-pay processes, improving compliance and reducing processing time. Macy's employs IBM Unica for omnichannel marketing measurement and optimization across their brands to better target customers and analyze marketing ROI.
The document discusses integrating marketing into business operations. It provides examples of how companies can establish a customer-focused corporate culture through various initiatives. These include listening to customer feedback, aligning customer needs with company capabilities, and encouraging collaboration across departments. The text also outlines different models for marketing organization and processes that bring together internal partners to learn about customers and share information.
The 2012 Summit on Customer Engagement focused on finding customer fanatics and advocates to drive business growth. Key topics included developing reference programs, engaging customers throughout the buying and selling cycles, and putting together an integrated strategy using acquisition, implementation, operation, and upgrade phases. Real-world examples were shared, such as Juniper Networks' global customer reference program that uses both internal incentives and external branded programs to recruit references despite challenges in conversion rates across regions. Attendees worked in groups to strategize the top recruitment techniques for different company sizes and sales models.
Celgene Corporation is a leading biopharmaceutical company focused on discovering, developing, and commercializing therapies to treat cancer and immune-inflammatory diseases. The procurement function at Celgene has transformed over the past 3 years from being transactional oriented with no strategic sourcing experience to becoming a global strategic sourcing organization through hiring experienced category managers, implementing procurement technology, and establishing a global procurement matrix structure. This transformation has helped capture over $60 million in savings and position procurement as a strategic partner within Celgene.
Newgen's OmniFlow and OmniDocs solutions were implemented to automate the dental claim processing for a large BPO company. This improved productivity by 25%, reduced errors, and cut processing time from 20,000 claims per day while requiring fewer resources. Key benefits included enhanced employee productivity, reduced costs, improved quality controls, and demonstrable results for winning new business opportunities.
This is the project in development right now to embrace the online business with our brand, worldwide. I hope could be usefull for you too.
Let me know your opinion please, it could be usefull for me too.
m
The document discusses extending existing IBM Rational solutions with Rational Rhapsody. It describes how Rhapsody can enhance requirements definition and management, analysis and design, quality management, and configuration management. Rhapsody brings the benefits of model-driven development by enabling requirements to be modeled visually, designs to be tested at an early stage, and traceability between requirements, design and code.
Retailers remain laser-focused on improving the customer experience in every part of the store. They are improving the checkout experience, hiring more store associates and empowering managers with mobile tools. The recently released RSR store study confirms this and other trends, such as:
• 52% of retailers see high value in modern POS hardware and software
• 55% see high value in employee selling tools on the sales floor
• 43% see high value in personal scanners and self-service sales
During this webinar, Paula Rosenblum from RSR will share these and other findings from the store study and discuss how retailers can respond in order to achieve better in-store results.
Part two of the presentation will feature a deep dive into how the checkout experience affects overall store performance, honing in on all aspects of checkout, including POS, self-checkout, the queue process, impulse buying, couponing and tendering. Each aspect of the checkout experience contributes to a successful sale. If any part of the checkout experience is negative, 50% or more shoppers may opt to shop online instead.
Six truths BtoB marketers must accept to be successful with marketing automation:
1. Marketing automation requires developing a strong process and filling marketing skills gaps.
2. Process is key - marketers must define stages of the marketing funnel and how leads will be nurtured.
3. The buying process has changed - buyers do extensive research online before engaging with sales.
4. Content is important to support buyers at each stage and overcome their objections.
5. Lead nurturing provides value to prospects and drives greater conversion than just generating leads.
6. Marketers may lack skills for deep use of automation and will need training, new hires, or an agency.
Customer Complaints Management in Financial ServicesRMM London
Root cause analysis that incorporates new real-time data sources will be key to the program of transformation around customer complaints management. The operating model and processes will be designed for early resolution of issues and a single customer view. Measurement frameworks and targets will reward drivers of stronger customer relationships, resolution of underlying service issues, and better products. This approach aims to deliver benefits like increased customer lifetime value, improved brand reputation, greater customer advocacy, and fewer recurring complaints through addressing root causes.
This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
The document summarizes a study on best practices in procure-to-pay (P2P) cycles based on perspectives from suppliers and industry experts. The study identified six key findings to improve the P2P cycle: robust processes and training, onsite relationship managers, robust technology using a single supplier portal, improved forecasting and flexibility for emergencies, reduced catalog complexity, and top management support. A recommended approach for improvement involves mapping processes, understanding user needs, redesign workshops, technology solutions, training, and ongoing updates.
This webinar discussed specialization programs in the technology industry. It explored when specializations are important for channel strategies, how to measure their value, and challenges in launching and managing them. Key points included:
- Specializations are most useful when a vendor's portfolio grows broad, to help partners focus, or when a vendor needs to expand into new markets using partner skills.
- It is difficult to get partners, especially small ones, to invest in specializations due to barriers like staffing and unclear ROI within the first year.
- Programs are best structured to drive mutual value when requirements are aligned between the vendor, partners, and end customers.
- Pitfalls include misaligned expectations between
The document summarizes findings from the 2008 Automotive eShopper Experience Study. Key findings include:
1) Dealers responded to a higher percentage of online leads in 2008 compared to 2007, but still failed to respond to around 25% of leads.
2) Dealership response times improved slightly over the past four years, but the average response still takes over 5 hours and phone calls are typically not placed until the following day.
3) While dealers have improved at following up with initial contacts, 30% of customers who receive a response will not hear from the dealer again indicating more work is needed on ongoing follow up.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document discusses cooperation between detectives and how they can support each other to be stronger and go further together in solving cases. It also covers various topics related to being a detective such as using the latest technology, fashion trends, investigating and interrogation skills, evidence research in laboratories, and how to become a famous detective through novels.
This document provides a 3-sentence summary of the key details about the Chevrolet Optra:
The Chevrolet Optra has an elegant newly designed chrome grille and multi-reflector headlights that enhance visibility and safety. It has advanced safety features like front airbags, high strength steel structure, and dual control suspension bars. The Optra offers a luxurious interior, smooth ride, and rugged performance suitable for various road conditions.
The 2009 Nissan Cube SL is a small urban vehicle introduced in Japan in 1998 and now in its third generation. It has a unique box-like shape and seats 4 people comfortably. While cargo space is limited, it has a smooth ride quality and nimble handling. Standard features include air conditioning and safety equipment like 6 airbags. The 1.8L 4-cylinder engine and CVT transmission provide respectable acceleration and efficient driving experience. Overall the Cube is appealing for its comfort, maneuverability and value, though some cost-cutting is evident underneath.
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
How innovative marketers deliver results (an IBM Webinar)Mayer Becker
The document discusses how innovative marketers at Motorola Mobility and Macy's leverage IBM's Marketing Performance Optimization solution to both drive operational efficiency and deliver strategic effectiveness. Motorola Mobility uses IBM Unica to automate their procure-to-pay processes, improving compliance and reducing processing time. Macy's employs IBM Unica for omnichannel marketing measurement and optimization across their brands to better target customers and analyze marketing ROI.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Customer Process Management allows companies to tackle major marketing challenges and increase competitiveness. It involves understanding the customer voice, reducing waste, building advantages, aligning channels, and defining roles. Customer Process Management projects focus on marketing and surrounding organizations to create a customer-centric structure with clear roles, responsibilities, and processes. Processes are key to translating objectives into results. Customer experience is the current competitive battleground.
This document discusses landing page optimization and testing. It begins by introducing the speakers and providing background on Webtrends and MarketingSherpa. It then discusses key findings from MarketingSherpa research on website optimization. The presentation will cover making the case for landing page optimization (LPO) to secure budget approval, challenges with statistical validity in testing, and using LPO to stay responsive to customer needs in a changing marketplace."
Business Healthcheck Service By John Capper & CoJohn Capper & Co
This presentation describes our Business Health Check service. Think of it as preventative medicine for your business. What you get out of it is a measured easy to understand report on the state of your business and your action plan to respond to the findings of the Health Check
This document discusses how sales analytics can help businesses improve performance tracking and decision making. It covers key metrics to track related to pipelines, activities, CRM adoption, and customers. Tracking the right metrics allows businesses to better understand sales data, manage teams, and determine what behaviors drive consistent results. The document provides examples of metrics and best practices for areas like pipeline management, sales meetings, coaching, and predictive modeling.
This document summarizes a presentation about creating an effective Voice of the Customer (VOC) process. The presentation covered:
1) Eight factors leading to an effective VOC process, including well-defined ownership, unified data collection, integration of multiple data sources, and clear revenue/profit implications.
2) Recent survey results showing that most companies primarily use traditional survey and complaint data, underutilize operational data, and only a third integrate data to provide a full view of the customer experience.
3) Why most VOC processes lack impact - they do not estimate revenue effects, focus on root causes, or determine if actions had impact. An effective process addresses these issues.
This document discusses NICE Systems' Value Realization Scorecard (VRSC) which helps bridge the gap between software adoption and realized value. The VRSC provides fine-grained data on solution usage, business impact, criticality, and customer satisfaction. It is generated three times over projects to gauge improvement. NICE has deployed the VRSC in over 100 projects, finding a correlation between increased consulting time and higher realized value. New consulting services were launched to further drive customer success through optimization and follow-up.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
This document summarizes a presentation given by Sandra Macleod, CEO of Echo Research, about evaluating public relations effectiveness. The presentation covered setting PR objectives, measuring PR outcomes, and case studies. It began with an outline and introduction to Echo Research, a communications research firm. Macleod discussed the importance of setting clear, measurable PR objectives tied to organizational goals. She also emphasized the value of measuring outcomes like audience perceptions and behaviors, not just outputs. Case studies demonstrated Echo Research's approach to reputation measurement, media analysis, and evaluating specific PR campaigns and partnership activities.
The document discusses performance improvement through a consultancy focusing on corporate performance scorecards, strategy maps, the four perspectives of a balanced scorecard, identifying key performance indicators, and strategy maps for corporate functions like HR, IT, finance, and marketing. It provides examples and templates for strategy maps and scorecards at the corporate and divisional levels to help organizations track performance across financial, customer, internal process, and learning & growth perspectives.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Customer Lifecycle Marketing is a software solution with tools to manage data, audiences, technology, and brands. It creates a single view of prospects and customers to understand how they engage with a brand over time. The solution includes marketing automation, scoring and nurturing, campaign management, and analytics. It aims to increase sales opportunities through targeted messaging to different customer stages from suspect to active customer. By understanding customer profiles and engagement, organizations can implement automated nurturing campaigns at each stage to increase sales and retain customers.
Affiliate Marketing Theatre; Boosting other brands marketing channels with yo...TFM&A
The document discusses how affiliate marketing can boost other marketing channels and bridge the gap between online and offline efforts. It notes that affiliate programs aim to expand brands' reach beyond their own marketing. Both online and offline channels have advantages - online offers accuracy, targeting, and metrics while offline provides experience and established relationships. The document advocates merging the online and offline worlds by incorporating location data and enabling both online and offline transactions. It also stresses the importance of collaboration between online and offline teams to create mutually beneficial opportunities.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
eMetrics SF 2011 - Integrating Analytics and Testing at Delljoel_wright
Presentation from eMetrics SF 2011: Joel Wright, Global Analytics Manager, and Charles Hua, Global Testing Manager explain the concepts and processes that Dell uses to manage the testing pipeline/roadmap planning and execution to ensure high quality tests, learnings, and actionable outcomes.
Webcast: Optimize Your Content Marketing to Facilitate the Buyer's JourneyAlinean, Inc.
Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective.
Why the crisis in confidence and how can you insure that your content marketing investments are effective?
This webinar, conducted by Tom Pisello, the ROI Guy & Chairman/Founder of Alinean, will discuss the latest content marketing research and the significance it has on setting your budget, driving strategy and tactics and optimizing return on investment.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document summarizes the new 2010 Chevrolet Corvette Grand Sport. It is designed as an attainable track and street car, inspired by iconic 1960s racing Sting Rays. Key features include a wider track, aggressive dampers and springs, performance tires, and racing-inspired brakes. The Grand Sport continues the Corvette tradition of performance without pretense.
This document summarizes an auction of over 200 utility trucks, equipment, and vehicles taking place on May 8th in Garner, North Carolina. The auction will include 14 bucket trucks, 3 chippers, 11 automobiles, 51 pickup trucks, 2 digger derricks, 2 road tractors, 3 dump trucks, 3 box trucks, a flatbed truck, 8 service trucks, 2 skid steer loaders, 2 compact track loaders, 2 mini excavators, forestry equipment including a strawblower and hydromulcher, and 17 cargo vans. The event will feature both onsite and online bidding.
This document provides information on a 2010 Chrysler 300 for sale by Herb Chambers Chrysler Jeep Dodge of Danvers located in Massachusetts. The vehicle has 25 miles and is powered by an 8 cylinder gasoline engine. It has features including leather seats, navigation, and premium audio. The dealer provides additional details on vehicle inspections and guarantees.
This document is a 2008 service and maintenance guide for a Nissan vehicle. It includes the vehicle identification number, warranty details, and delivery information. It also provides an overview of Nissan maintenance services including extended service plans, collision repair parts, express services, genuine parts, and lifetime warranty replacement parts. Additionally, it outlines the vehicle's scheduled maintenance guide with service intervals and item explanations.
The 2009 Aveo comes in sedan and Aveo5 body styles, offering an EPA estimated 34 MPG highway. Both models include standard OnStar and XM radio, and come with the best powertrain warranty in America. The Aveo is a sensible yet stylish small car available in various trim levels with options like leather steering wheels and sunroofs on higher-end models.
The document provides information about vehicle safety features and operation. It contains the following key points:
1. The manual contains important safety information and should be read before operating the vehicle.
2. Seat belts should always be worn correctly to help protect occupants, and airbags supplement but do not replace seat belts.
3. Child safety seats must be properly installed and secured; children should always be properly restrained in the vehicle.
The document summarizes the 2008 Chevrolet Trailblazer. It describes the two trim levels, LT and performance-based SS. The LT comes with a 4.2L I-6 or optional 5.3L V8 engine. The Trailblazer SS has a 6.0L V8 engine producing 390 horsepower. Standard safety features include airbags and stability control. Entertainment options include rear DVD and XM radio. The Trailblazer comes with a 5-year/100,000 mile powertrain warranty.
General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles like the upcoming Volt, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using FSC-certified paper for brochures. The goal is to demonstrate green thinking throughout GM's activities.
This document provides information on the 2009 Chevrolet Equinox trim levels and features. It lists the standard and available features of the Equinox LS, 1LT, 2LT, LTZ, and Sport models. Key features highlighted include the 3.4L or 3.6L engine options, transmission types, safety features, entertainment features, available accessories, and warranty information.
The document lists books and reference materials for sale related to Chevrolet vehicles, including casting guides, engine rebuild books, identification books, restoration guides, and dealer color sales brochures for Chevrolet, Chevelle, El Camino, and Monte Carlo models from the 1960s-1970s. Price ranges from $9.95 to $49.00.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document provides information on various alternative fuel and advanced vehicle technologies including natural gas, propane, hybrid electric, all electric, ethanol and biodiesel vehicles. It includes vehicle-specific details on fuel economy, emissions, price and warranty information to help consumers compare options. The introduction discusses the goals of energy independence and reducing petroleum use. The document aims to help consumers choose vehicles and fuels that meet their needs and are available in their location.
The Nissan Pathfinder was first launched in 1987 as a derivative of Nissan's pickup truck. It was initially available as a 2-door but later as a 4-door as well. Over time, it received engine upgrades but also had some transmission and rust issues depending on the model year. Safety features like airbags were added over the years as well. Overall, it was rated as having above average reliability when maintained properly.
The document discusses genuine accessories available for the Nissan 350Z coupe and roadster. It provides descriptions and pictures of accessories that offer high-tech protection, desirable details, neatly convenient storage solutions, protective styling, and performance enhancements from Nismo. An order form at the end lists the various accessories and their part numbers.
The document is an advertisement for the 2010 Mazda 3 that emphasizes the vehicle's sporty and rebellious nature. It highlights features like bold styling, enhanced aerodynamics, premium interior amenities, and responsive yet fuel-efficient powertrain options. Safety technologies like Dynamic Stability Control and airbags are also emphasized. The ad positions the Mazda 3 as offering an engaging driving experience along with practicality and unexpected luxury features normally found in more expensive vehicles.
— manual, Black S – – – S – – INTERIOR INSTRUMENTATION AND CONTROLS
— manual, body-color – – – S – – – Air conditioning, single-zone manual S S S S S S S Cruise control S S S S S S
Roof rails: Black S S S S S S S Air conditioning, single-zone automatic – O S S – O S Driver Information Center: — monochromatic display S S S
The 2009 Chevrolet Tahoe offers outstanding efficiency and capability for an SUV. The Tahoe XFE model can achieve an EPA estimated 15 mpg city/21 mpg highway, better fuel economy than competitors. Powerful Vortec engines and the Z71 Off-Road Package provide ability to handle daily use or leave paved roads. Five-star crash test ratings and side curtain airbags help provide safety for all passengers.
This document provides a 3-page preview of the winter 2008 issue of Mazda's Zoom-Zoom magazine. It includes brief summaries and images from several feature articles about racing, driving adventures, solar technology, and concept vehicles. Regular sections are also advertised, such as "Emotion of Motion" showing Mazda owners' experiences, and "Play Time" with DIY projects and gadgets. The preview concludes by inviting readers to share their own Zoom-Zoom moments.
This document discusses how online advertising can affect offline sales. It describes how a mother searching online for a backpack might click on an internet ad and purchase the item, or alternatively visit a physical store to examine options after seeing the brand advertised online. The author explores how internet ads can increase sales in both online and offline retail channels. Applied Predictive Technologies partners with retailers to conduct tests that track differences in physical store sales between areas that did and did not have online advertising campaigns. Initial results show that online ads can significantly increase both advertised product sales and impulse purchases in brick-and-mortar locations.
Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceMotor Haus
Ensure your Mini Cooper stays cool and comfortable with our top-quality AC service. Our expert technicians provide comprehensive maintenance, repairs, and performance optimization, guaranteeing reliable cooling and peak efficiency. Trust us for quick, professional service that keeps your Mini Cooper's air conditioning system in top condition, ensuring a pleasant driving experience year-round.
Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
Automotive Engine Valve Manufacturing Plant Project Report.pptxSmith Anderson
The report provides a complete roadmap for setting up an Automotive Engine Valve. It covers a comprehensive market overview to micro-level information such as unit operations involved, raw material requirements, utility requirements, infrastructure requirements, machinery and technology requirements, manpower requirements, packaging requirements, transportation requirements, etc.
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2007 E Bus Performance Study
1. The 2007 Dealer eBusiness
Performance Study:
THE NEW BUYING INFLUENCES
In partnernship with:
2. 2007 Dealer eBusiness
Key Contributors Performance Study
Kevin Root, Vice President, Applications and Services
Ken Pfau, Director, Training and Consulting, CRM Planning
Matt Muilenburg, Director, Search Strategy and Product Planning
Eliza Kelly, Senior Project Manager
Debra Sims, Project Manager
Tyler Anderson, Project Contributor
Yahoo!
David Schwartz, Local Category Director
Edwin Wong, Director, Consumer Insights Organization
R. L. Polk & Co.
Andrew Price, Vice President, Dealer Solutions
Brad Korner, Account Director, Automotive Retail Solutions
The Cobalt Group
2200 First Avenue South
Seattle, WA 98134
800.909.8244
www.cobalt.com