The document summarizes findings from a study on how consumers research, select, and purchase vehicles. It finds that most consumers now begin their vehicle shopping process online, using the internet and search engines to research vehicles and dealerships. While online research is important, visiting dealership lots is still part of most consumers' process. The document also examines how consumers filter information at different stages of the purchase funnel, how dealers respond to online leads, and what attributes are most important to consumers when selecting a dealership.
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
Digital Renewal - White Elephants on the WebAyantek LLC
Is it time for your organization to reclaim the digital channel? The wealth of cost-effective technologies and professional services available today mean that you no longer need suffer a less than effective digital presence, and there has never been a better time to revisit and renew your company's commitment to the digital channel and to reap the associated benefits.
This presentation, brought to you by Ayantek, LLC will focus on the following key areas:
* White Elephants on the Web: Outdated websites
* Analysis/Work Steps: Initial review and roadmap generation
* The Key Technology Foundation: CMS evaluation
* Results: Lessons learned and the path forward
We'll examine the case study of Haemonetics Corporation and how it used research to determine what a website really befitting the organization might look like; and how it might continue over time to engage in and commit more significantly to the digital channel.
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
Digital Renewal - White Elephants on the WebAyantek LLC
Is it time for your organization to reclaim the digital channel? The wealth of cost-effective technologies and professional services available today mean that you no longer need suffer a less than effective digital presence, and there has never been a better time to revisit and renew your company's commitment to the digital channel and to reap the associated benefits.
This presentation, brought to you by Ayantek, LLC will focus on the following key areas:
* White Elephants on the Web: Outdated websites
* Analysis/Work Steps: Initial review and roadmap generation
* The Key Technology Foundation: CMS evaluation
* Results: Lessons learned and the path forward
We'll examine the case study of Haemonetics Corporation and how it used research to determine what a website really befitting the organization might look like; and how it might continue over time to engage in and commit more significantly to the digital channel.
This presentation will explore how Celgene a global biopharmaceuticals company has connected talent management with technology to place large, complex and critical spend categories such as Marketing, SG&A, and R&D under management by procurement.
This is the project in development right now to embrace the online business with our brand, worldwide. I hope could be usefull for you too.
Let me know your opinion please, it could be usefull for me too.
m
Retailers remain laser-focused on improving the customer experience in every part of the store. They are improving the checkout experience, hiring more store associates and empowering managers with mobile tools. The recently released RSR store study confirms this and other trends, such as:
• 52% of retailers see high value in modern POS hardware and software
• 55% see high value in employee selling tools on the sales floor
• 43% see high value in personal scanners and self-service sales
During this webinar, Paula Rosenblum from RSR will share these and other findings from the store study and discuss how retailers can respond in order to achieve better in-store results.
Part two of the presentation will feature a deep dive into how the checkout experience affects overall store performance, honing in on all aspects of checkout, including POS, self-checkout, the queue process, impulse buying, couponing and tendering. Each aspect of the checkout experience contributes to a successful sale. If any part of the checkout experience is negative, 50% or more shoppers may opt to shop online instead.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Business Healthcheck Service By John Capper & CoJohn Capper & Co
This presentation describes our Business Health Check service. Think of it as preventative medicine for your business. What you get out of it is a measured easy to understand report on the state of your business and your action plan to respond to the findings of the Health Check
This presentation will explore how Celgene a global biopharmaceuticals company has connected talent management with technology to place large, complex and critical spend categories such as Marketing, SG&A, and R&D under management by procurement.
This is the project in development right now to embrace the online business with our brand, worldwide. I hope could be usefull for you too.
Let me know your opinion please, it could be usefull for me too.
m
Retailers remain laser-focused on improving the customer experience in every part of the store. They are improving the checkout experience, hiring more store associates and empowering managers with mobile tools. The recently released RSR store study confirms this and other trends, such as:
• 52% of retailers see high value in modern POS hardware and software
• 55% see high value in employee selling tools on the sales floor
• 43% see high value in personal scanners and self-service sales
During this webinar, Paula Rosenblum from RSR will share these and other findings from the store study and discuss how retailers can respond in order to achieve better in-store results.
Part two of the presentation will feature a deep dive into how the checkout experience affects overall store performance, honing in on all aspects of checkout, including POS, self-checkout, the queue process, impulse buying, couponing and tendering. Each aspect of the checkout experience contributes to a successful sale. If any part of the checkout experience is negative, 50% or more shoppers may opt to shop online instead.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Business Healthcheck Service By John Capper & CoJohn Capper & Co
This presentation describes our Business Health Check service. Think of it as preventative medicine for your business. What you get out of it is a measured easy to understand report on the state of your business and your action plan to respond to the findings of the Health Check
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
eMetrics SF 2011 - Integrating Analytics and Testing at Delljoel_wright
Presentation from eMetrics SF 2011: Joel Wright, Global Analytics Manager, and Charles Hua, Global Testing Manager explain the concepts and processes that Dell uses to manage the testing pipeline/roadmap planning and execution to ensure high quality tests, learnings, and actionable outcomes.
Webcast: Optimize Your Content Marketing to Facilitate the Buyer's JourneyAlinean, Inc.
Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective.
Why the crisis in confidence and how can you insure that your content marketing investments are effective?
This webinar, conducted by Tom Pisello, the ROI Guy & Chairman/Founder of Alinean, will discuss the latest content marketing research and the significance it has on setting your budget, driving strategy and tactics and optimizing return on investment.
Similar to E business car dealer performance study (20)
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
1. The 2007 Dealer eBusiness
Performance Study:
THE NEW BUYING INFLUENCES
In partnernship with:
2. 2007 Dealer eBusiness
Key Contributors Performance Study
Kevin Root, Vice President, Applications and Services
Ken Pfau, Director, Training and Consulting, CRM Planning
Matt Muilenburg, Director, Search Strategy and Product Planning
Eliza Kelly, Senior Project Manager
Debra Sims, Project Manager
Tyler Anderson, Project Contributor
Yahoo!
David Schwartz, Local Category Director
Edwin Wong, Director, Consumer Insights Organization
R. L. Polk & Co.
Andrew Price, Vice President, Dealer Solutions
Brad Korner, Account Director, Automotive Retail Solutions
The Cobalt Group
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