The document discusses the business model for an e-commerce startup, focusing on customer acquisition strategies through social media and sales teams. It highlights key activities such as discount negotiations, payment processing, and the importance of client relationships to drive revenue. The model emphasizes progressive discount channels and resource allocation to enhance sales performance.

1. startupbizmodel.com 20/12/2011
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Social
Media
Network
Discount
nego2a2on
Leading
clients
with
Sales
team
Marke2ng
buy
inten2on
to
their
online
stores
Online
Payment
New
customer
E-­‐commerce
stores
Company
prospec2on
Site,
social
media
and
support
team
Clients
cashback
E-­‐commerce
Stores
Key Progressive
discounts
Channels
Resources in
products
E-­‐commerce
clients
propor2onal
to
System
number
of
buyers
Direct
Site,
blog,
TwiKer,
Sales
team
Facebook
e
Flicker
Cost Human
Resources
Revenue
Structure Steams A
fee
for
sales
to
Compra3
users
Marke2ng
Office
and
Sales
team
equipments
Free
Online
Payment