This document discusses Milestone Marketing and the services it provides to help clients grow their businesses profitably through high-performance marketing. It outlines Milestone's approach of working with clients as a partner to co-define marketing strategies, implement effective campaigns and programs, and focus on measuring marketing ROI. Services include areas like strategy/innovation, lead generation, account growth, and marketing operations/managed services.

1. Hands-on support to create
more profitable growth.
Create more leads. Grow accounts faster. Strengthen your marketing team.
Get ‘Milestone inside’.
2009

2. Current challenge...
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3. Milestone clients (2009)
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4. Milestone brings you high performance marketing.
Educate
your High
market! performance
marketing
Advertising
& PR
Brand
building Innovators
Leaders
Followers
Laggards
Lead Generation &
Account Growth
Sales growth
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5. Current B2B Marketing practices:
unclear ROI of marketing budget.
CRM system?
Central Marketing
Department
Lead
conversion?
ROI?
Marketing
budget!
Qualified
(costs…)
leads?
BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer /
Reseller Reseller Reseller Reseller
? ? ? ?
End Customers End Customers End Customers End Customers
Strictly confidential © Milestone Marketing 2008

6. ‘Milestone inside’:
Fit, flexibility & ROI instead of (just) costs
CRM system? Milestone inside
•Specialist knowledge
Central Marketing • Flexible capacity
Department
Lead
conversion?
ROI?
Marketing
Tools as a
budget!
Qualified shared service
(costs…)
leads? (investment)
BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer /
Reseller Reseller Reseller Reseller
? ? ? ?
Campaigns to
grow accounts &
generate leads
End Customers End Customers End Customers End Customers
Strictly confidential © Milestone Marketing 2008

7. ‘Milestone inside’ assures ‘closed loop’ marketing,
measurable results, best practices and benchmarks.
Mgt Portal & Intelligence Milestone inside
(Continuum®)
Central Marketing
Department
Drive lead
conversion :
push ROI
Marketing
Register Investment:
qualified shared services
leads
BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer /
Reseller Reseller Reseller Reseller
platform platform platform platform
Measure
results Marketing Marketing Marketing Marketing
Programs Programs Programs Programs
End Customers End Customers End Customers End Customers
Strictly confidential © Milestone Marketing 2008

8. Clients use us to create more marketing ROI faster
(‘Milestone inside’ is how we work with, not for, clients)
Client Mkt & Sales team
In-depth understanding
of markets, metrics,
customers & channels
Better Smart Planning
KPI measurement
Marketing & process design
& follow-up monitoring
ROI (Mkt & Sales coop!)
Great Execution:
Operational excellence
in Marketing
Marketing Marketing Operations Marketing
Automation (in/outsourcing) Engineers
Extended team
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9. Where do you want to grow your business?
1. Strategy, Brand & Business Development
2. Lead Generation 3. Account Growth
Campaigns Programs
4. Team: specialist expertise & interim capacity
5. Tools
(eDM, CMS/DAM, CRM, Dashboards)
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10. B2B Commerce operations: key players
Clients’ Central
Sales & Marketing
Management
Campaigns Clients’ local
Brand agency
& Portal Clients’ local
Sales Units
Powered by: Clients’ local
Sales Units
Sales Units
- Brand book & guidelines
- Creative materials
- Customer (end-user) insights
- Campaign set-up & management
- Pro-active account management
- Drive lead nurturing & conversion
- Secure database management
- Portal management
- SLA management
- Manage subcontractors
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11. Typical Milestone projects & services
Marketing Engineering (projects):
• Account Development programs
• Lead Generation campaigns
• Implement marketing shared services
• Interim Marketing management / Extended team
• Specialist know-how: CRM, eDM, search, social media, webinars, whitepapers
• Co-create (online) marketing strategies and account plans
• Lead nurturing & conversion
Marketing Operations Factory (services):
• Run & optimize lead generation campaigns
• Marketing Operations Management: eDM, newsletters, webinars, whitepapers,
search, content management, CRM.
• Marketing dashboards & reporting
• Database management & integration (CRM, eMarketing)
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12. Milestone: your partner in high-ROI B2B marketing
Milestone is a full service Marketing & Sales service firm
Helping you to further grow your B2B business profitably.
We combine vision with action to make a real difference
and your business step-by-step more successful.
We prefer to cooperate in result driven business models
as your preferred partner to co-define smart marketing & sales strategies,
translate them into effective campaigns & programs,
and implement them using our expert staff and leading software tools.
We are passionate about making marketing & sales measurable
enabling continuous improvement of marketing & sales ROI.
With Milestone inside, you can outperform your competitors
Rather than having to outspend them…
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13. Next steps
• Define & approve phase 1 cooperation:
– Team
– Duration
– Deliverables
– Budget
– NDA
• Schedule kick-off meeting
• Enjoy the cooperation & results
• Evaluate phase 1 & enter phase 2: longer term partnership
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14. Fact based. Result driven.
Milestone Marketing BV
Caesar Building
Zonnebaan 9
3542 EA Utrecht
PO Box 13267, 3507 LG Utrecht
The Netherlands
T +31-(0)30-242 9065
F +31-(0)30-240 4242
www.milestonemarketing.com

15. Milestone Appendix
Strictly confidential © Milestone Marketing 2008

16. Service portfolio of Milestone
Strategy, Innovation & Lead Generation & Marketing Operations &
Business Development Account Growth Managed Services
Business model: Business model: Business model:
• Consulting (fee/hr) • Project mgt • Service (SLA) mgt
• Participation (shares) • Fee/project • Fee/period
• Result based kickback • Result based component
• Strategic issues • Tactical issues • Operational issues
• 2-3 yr horizon • 0,5 – 1 yr horizon • SLA 1-3 yrs horizon
• Strategy: • Project management • Campaign execution:
– Market segmentation • Product introductions – Newsletters & eDM
– Business focus – Search campaigns
• Rebranding – Event mgt
– Targeting & positioning
– Marketing mix • Marketing planning • Dashboards
– Platform planning • Account planning • Database mgt
• Innovation: convert • Campaign & online • Content & web mgt
concepts to cashflow marketing planning • Sales support
• Business Development:
• Tools as-a-service (CRM,
single & multicompany
DAM, CMS, eDM, MRM)
Strictly confidential © Milestone Marketing 2008

17. Example: DSM Engineering Plastics - Akulon Campaign
www.livingsolutions.dsmep.com
Direct Email campaign Banner campaign
Akulon Airbag automotive sites: e.g.
Whitepaper - Webinar
Visitor
Contact www.ae-plus.com
Automotive Engineer
…
Email
CTA Register to
Register to Download
Download
Register for
Register for Webinar
Webinar
Contact form
Contact form
email engine Contact
(DMD) Form
Registration Contact
Segment
Data
Automotive
Personal
contacts
(~ 4500)
DEP contact DB Profile
Contact
form DEP
Marketing & Sales
Strictly confidential © Milestone Marketing 2008

18. Example: Ford Fiesta Lead Generation Campaign
www.helemaalvannu.nl Call
Testdrive
Direct email campaign
Planning
Fiesta inviation testdrive
CTA
Contact Contact Contact
Visit
Email
CTA
Register for
testdrive CTA
Planning
visit
account -
manager
email engine
(DMD) Registration Account management
Data
Personal Profile
Ford Fleet
Fleetowners
Contact DB
contacts
(~ 590)
Strictly confidential © Milestone Marketing 2008

19. Example: MarketingTop Executive Circle event
Rembrandt Tower, Amsterdam
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20. Profit from Marketing Shared Services
Efficient and effective tool(s) for marketing collaboration
Strictly confidential © Milestone Marketing 2008

21. Fact based. Result driven.
Milestone Marketing BV
Caesar Building
Zonnebaan 9
3542 EA Utrecht
PO Box 13267, 3507 LG Utrecht
The Netherlands
T +31-(0)30-242 9065
F +31-(0)30-240 4242
www.milestonemarketing.com