The document discusses a startup focused on developing a free and easy app for managing personal expenses on smartphones. It outlines features like expense tracking, detailed receipts, and family sharing capabilities, along with pricing structures for users. The service aims to simplify expense management for individuals and teams while integrating marketing strategies and social media.

1. startupbizmodel.com 30 apr - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
People with
An easy and free way smartphones that
App development to manage your want to manage their
personal expenses personal expanses
Infrastructure Self-service, Social
development Media and FAQ
An easy way to People with
Stores that Offers Deals
to Lemon Clients Marketing
manage and analyze smartphones that
your personal needs detailed
Receipts recognition expenses analyzes of his
algorithms expanses
An easy way to
manage and share Families with
Key your family’s Channels smartphones that
Resources expanses wants to manage their
expanses
Platforms
An
easy
way
to
manage
yours
Blog, Twitter, Companies
that
Apps Facebook, Apps, Ads wants
a
simple
way
employees
expenses
and Site to
manage
their
Development team and
generate
reports
employees
expanses
Cost Revenue U$S 3 per month
Structure Steams Free with Ads or US$ 20 per
year
Human U$S 9 per month
Server Marketing U$S
4
per
user
Resources
or US$ 50 per
year
per
month