E Tourism

2. Indian Concept of
Information Technology
SANJAY IN
MAHABHARATA

3. Development of Information Technology

5. Modern Concept of Information
Technology & e-Tourism

6. The Travel Cycle

7. Role of e-Tourism
•Expansion into new markets
•Empowering of employees
•Lowering of costs
•Enhancing distribution
•Speed of thought

8. Strategy for e-Tourism
• Micro Target
• Personalize
• Build Stickiness
• Target Segment
• Integrate Across Channels
• Invest in Mobile
• Tap into Logistics
• Subscription
• Bypass the Middleman
• Seamless Experience
• Proprietary Selection
• Services & Merchandise

9. e-Tourism & Industry Value Chain
Manufacturers
Suppliers
(Supply Chain Management Systems)
Distributors
(Inventory Management Systems)
Retailers
(Efficient Customer Response Systems)
Customers
Transporters
Alternative Direct
Channel (e.g.
The Web)
Source: Laudon and Traver (2002)

11. New Technologies in e-Tourism
• Collaborative Filtering
• Profiling
• Knowledge Software
• Electronic Payment
• Video Conferencing
• Online Word of Mouth
• CRS
• GDS
• GIS
• Virtual Reality

12. Benefits of e-Tourism
• Exposure of Small Business
• Personalize
• Industry Structure Changed
• Brand Enforcement
• Trend & Predict
• Loyalty Programmes
• Profit Maximisation
• Real Time

13. THANK
YOU