The document explains the distinction between moral standards, which involve judgments about right and wrong that impact the welfare of individuals and society, and non-moral standards, which pertain to personal tastes and societal norms without ethical implications. It emphasizes the importance of understanding these differences to identify core ethical values that guide actions. Various examples of both moral and non-moral standards are provided, highlighting their characteristics and cultural variability.

2. STANDARDS
WHAT ARE
 a level of quality
of attainment.
an idea or thing
used as a measure,
norm or model in
comparative
evaluation

3. WHY WE NEED TO DISTINGUISH
MORAL STANDARDS
FROM
NON-MORAL ONES?
Some values do have
moral implications
while other’s don’t

4. HOW WE ADDRESS THIS
CULTURAL CONUNDRUM
People have to understand the
difference between moral
standards and non-moral ones,
to identify fundamental ethical
values that may guide our
actions.

5. MORAL STANDARDS
NON-MORAL STANDARDS
FORCE
OTHERS
TO ACT
ACCORDINGLY
WE HAVE
NO RIGHT
TO IMPOSE
ON OTHERS

6. MORAL STANDARDS
NON-MORAL STANDARDS
What moral and non-moral problems?
AFFECT OTHER PEOPLE
DO NOT AFFECT OTHER PEOPLE

7.  involve the rules people have
about the kinds of actions
they believe are morally right
and wrong, as well as the
values they place on the kinds
of objects they believe are
morally good and morally
bad. Some ethicists equate
moral standards with moral
values and moral principles.
MORAL
STANDARDS

8.  are norms that
individuals or groups
have about the kinds of
actions believed to be
morally right or wrong,
as well as the values
places on what we
believed to be morally
good or morally bad.
MORAL
STANDARDS

9. normally promote
“the good” that is,
the welfare and well-
being of humans as
well as animals and
the environment
MORAL
STANDARDS

10. Consistency
it may differ from
society to society
and culture to
culture
MORAL
STANDARDS

11. NORMS VALUES
+
= MORAL STANDARDS
general rules
about actions or
behaviors
Enduring beliefs
about what is
good and
desirable, or not

12. CHARACTERISTICS
OF
MORAL STANDARDS
 Deal with matters we think can seriously injure or
benefit humans, animals and the environment;
 Not established or changed by the decisions of
authoritative individuals or bodies;
 Overriding, that is, they take precedence over other
standards and considerations, especially of self-interest;
 Based on impartial considerations;
 Associate with special emotions and vocabulary.

13. Different CULTURES
have different moral standards
What is matter of moral indifference
that is, a matter of taste in one culture
may be a matter of
moral significance in another

14.  refer to standards by which we
judge what is good or bad and
right or wrong in a non-moral way.
 are matters of taste or preference
NON-MORAL
STANDARDS

15.  refers to rules that affect the
choice of a person but are not
linked to moral or ethical
considerations, similar
with ethics people use value
judgment in dealing with
these aspects.
NON-MORAL
STANDARDS

16.  Manage individual life,
aspirations and desires and
may decide a person’s
place in his group. Some
non-moral standards of any
society could be the table
manners, general etiquette,
clothing etc.
NON-MORAL
STANDARDS

17.  Govern individual life,
aspirations and desires and
may decide a person’s
place in his group. Some
non-moral standards of any
society could be grammar
and language expectation,
clothing, etc.
NON-MORAL
STANDARDS

18. Examples:
 Standards of etiquette
 The law
 Standards of aesthetics
NON-MORAL
STANDARDS

19.  is a set of rules on how an
individual should
responsibly behave in the
society. Table manners
such as the proper use of
utensils and the proper
manner of eating are
examples of etiquette.
ETIQUETTE

20.  What fall outside the scope
 Any violations that does
not pose a serious threat to
human well-being
Example: wearing shorts to a
formal party
NON-MORAL
STANDARDS

21. Welfare of non-beings
Relies on Authority-Law
Religion, Tradition
Limits Hegemony
Self Interest
X emotions and vocabulary
CHARACTERISTICS
OF
NON-MORAL STANDARDS

22. EXAMPLES
OF
NON-MORAL STANDARDS
 Standards of etiquette by which we judge manners as good
or bad
 Standards we call the law by which we judge legal right and
wrong
 Standards of aesthetics – good or bad art
 The athletic standards – how well a game is being played

23. ACTIVITY 1
Answer the following questions.
1.What is the difference between
moral standards and non-moral
standards?
2. How do you characterize moral
standards? Non-moral standards?
3.When do you say it is a moral
experience?