This document provides an introduction to media and literacy concepts over three weeks. Week 1 defines key terms like communication, media, and information. It explains how communication has changed with new media and information sources compared to the past. The objectives are to define communication and media, compare current and past media/information, and describe how communication is affected. Sample communication methods are outlined.

1. Introduction to
Media and
Literacy
Week 1

2. Lord God, our hearts are full of praise and thanks for your promise.
You comfort and help us with this promise every day, enabling us to
hold true through all distress. Remember us in these times, and let
the cry, "Hosanna," arise often in our hearts. Let a bright light shine
out now as you once let it shine around the Lord Jesus, showing him
as King and Savior. Protect us and bless us. Bless our land and all
those appointed to govern. May your Spirit be with them so that they
may carry out your will. For your will must be done and shall surely
happen. In this we trust, and in this we hope. We praise you, O Lord
our God. Hosanna! Hosanna in the highest! Amen.
Prayer

3. Objectives
Define communication
and media
Compare and contrast
media and information
today from the past
Describe how
communication is
affected by media and
information.
01 02
03

5. The picture depicts how each individual
communicate at different levels, at different
forms.
Communication is broadly defined as the
imparting and exchanging of information or
news.

6. Communication Medium How it Works
Conversation Person to person interaction using one’s voice as the tool
to deliver the message.
Public Speaking One to many interaction using one’s voice as the tool to
deliver the message to a large number of people, at any
given time.
Documents/ Letters/ Mails Written messages in whatever form, usually on paper and
print.
Visual Art Messages rendered in the form of paintings, drawings,
photography, videos, images, and the like, that conveys
specific emotion, idea or thought.
Physical Medium Physical things such as tarpaulin billboards, posters, in-
package information contained in product packaging, and
the like.
Digital/ Interactive Digital and electronic means to convey messages such as
website or computer application, primarily by the use of
internet.

7. With communicating, we make use
of different channels so as to convey and/or
exchange information.
Imagine a typical day in your life as a Senior
High School Student. Identify and list down
different kinds of media that you use in
order to communicate Information.

8. Media
01

9. Media
Media refers to various channels of
communication between a person or
persons and their intended audience.
Television, radio, newspapers and
the internet are different types of
Media.
One of the oldest forms of media is
print.

10. Purpose
● Source of Information
● Medium of
Communication
● Both

11. Key Concepts
in MIL
CHED in collaboration with the
Philippine Normal
University

12. Literacy
● The ability to identify,
understand, interpret,
create, communicate
and compute, using
printed and written
materials associated
with varying contexts.

13. Media
● The physical objects used to
communicate with or the
mass communication through
physical objects such as
radio, television, computers,
film, etc. It also refers to any
physical object used to
communicate messages

14. Media Literacy
● The ability to access,
analyze, evaluate, and create
media in a variety of forms. It
aims to empower citizens by
providing them with the
competencies (knowledge
and skills) necessary to
engage with traditional media
and new technologies.

15. Information
● A broad term that covers
processed data, knowledge
derived from study,
experience, instruction,
signals or symbols.

16. Information
Literacy
● The ability to recognize when
information is needed, and to
locate, evaluate, and
effectively communicate
information in its various
formats.

17. Technology
(Digital) Literacy
● The ability of an individual, either
working independently or with
others, to responsibly, appropriately,
and effectively use technological
tools. Using these tools an individual
can access, manage, integrate,
evaluate, create and communicate
information.

18. Media & Information
Literacy
● The essential skills and
competencies that allow
individuals to engage with media
and other information providers
effectively, as well as develop
critical thinking and life-long
learning skills to socialize and
become active citizens.

19. Case Analysis
Identify if it is Media Literacy,
Information Literacy, Technology
(Digital) Literacy, or Media and
Information Literacy

20. Ashley, a Grade 11 student of
Gintong Tubig Senior High
School is proficient in using her
i7 processor laptop with so much
ease and comfort. In fact, she is
accustomed to use it to create
powerful PowerPoint
presentations during graded
class reporting.
Technology
Literacy

21. In order to add related literature
to his Practical Research project,
Donnie accesses Google
Scholar, and reads through
various journals and studies that
may help him in his research.
Information
Literacy

22. One of the Performance Task for
the Midterms of the Grade 11
Jenner class of Mabuhay Senior
High School is to create a short
film highlighting their advocacy
on Human Trafficking. The class
used the Quik ™ app to edit their
video.
Media
Literacy

23. The Grade 12- Patience class of
Ms. Apolonio have - registered
themselves to an online portal
called Edmo do, in order to
connect themselves periodically,
share - assignments, and even
collaboratively work on a project,
without meeting face to face.
Media
Literacy

24. Sybil constantly purchases load
credits for her mobile phone in
order to send emails and
messages to her teacher in
Media and Information Literacy
Technology
Literacy

25. As part of the various social
media activities of David, a
Grade 11 ICT student, he
periodically shares news bits
from credible online sources,
then tag his friends who may be
interested with the information.
Media and
Information
Literacy

26. Mr. Dingal requires his Grade 11
students to prepare PowerPoint
Presentation or other
presentation tools when doing
graded class reporting.
Technology
Literacy

27. In order to convey his stand on
various social issues involving
his peers, Marla uses her Twitter
and Facebook accounts to air
her sentiments and opinions.
Media and
Information
Literacy

28. A Weekly Inventory of
Media Habit, Lifestyle
and Preferences

29. Media or Information
Provider
Number of Hours in a
Week
Youtube 3 HOURS
Facebook 12 HOURS
Television, Radio 20 HOURS
Books 10 HOURS
Others: pep.ph; google.com 10 HOURS
TOTAL NUMBER OF
HOURS/WEEK
55 HOURS

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CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
images by Freepik and illustrations by Storyset
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