This document discusses the differences between moral and non-moral standards. Moral standards are based on concepts like natural law and duty, and affect other people through the consequences of one's actions. They can differ between cultures but generally promote well-being. Non-moral standards originate from social conventions and etiquette rather than moral considerations. They refer to matters of taste, preference, and how individuals present themselves in society. Examples include standards of etiquette, law, and aesthetics.