The document is a report submitted by a group of students to their professor on the Coca Cola Company. It includes an introduction, history of the company, operations in Pakistan, background information, SWOT analysis, and outlines the various departments within the company such as commercial, sales, supply, finance, and HR. The report was prepared to help the professor understand Coca Cola's business environment and fulfill the assignment requirements.
Project Report Final Coca-Cola Internal AnalysisZeeshan Azam
This project report is all about Coca-Cola Beverages Pakistan Limited and including the factors of Marketing tools and techniques which are established in the Company.
Project Report Final Coca-Cola Internal AnalysisZeeshan Azam
This project report is all about Coca-Cola Beverages Pakistan Limited and including the factors of Marketing tools and techniques which are established in the Company.
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED saad ali
This report gives a detailed account of the Coca cola brand. It starts off by briefly examining the history of the brand to see how it becomes the world's largest beverage company. It also introduces the various products that the company offers.
The report goes on to introduce the various strategies that the company employs in conducting their operations. The report show the managerial view to the company along with the Humana Resource Management .the report cover the strategic HRM point of view of the coca cola that illustrate the HR is playing role to bring the positive impacts to the business. Also different models of HR practices have been explained for the better understanding. The report breaks down into different concepts which studied in SHRM
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
This report contain details about HR department of CCBPL. This report contains Introduction, Vision, Mission, Core values, Goals, Slogan of Coca-Cola Beverages Pakistan Limited. Along with that, it contain Recruitment and Selection process of Coca-Cola.
its a case study about coca cola business practicese in colombia, mexico and india. it is helpful your presentation and project work. it is very attractive slides, hope you will like it, and must click on play button when you see it,
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED saad ali
This report gives a detailed account of the Coca cola brand. It starts off by briefly examining the history of the brand to see how it becomes the world's largest beverage company. It also introduces the various products that the company offers.
The report goes on to introduce the various strategies that the company employs in conducting their operations. The report show the managerial view to the company along with the Humana Resource Management .the report cover the strategic HRM point of view of the coca cola that illustrate the HR is playing role to bring the positive impacts to the business. Also different models of HR practices have been explained for the better understanding. The report breaks down into different concepts which studied in SHRM
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
This report contain details about HR department of CCBPL. This report contains Introduction, Vision, Mission, Core values, Goals, Slogan of Coca-Cola Beverages Pakistan Limited. Along with that, it contain Recruitment and Selection process of Coca-Cola.
its a case study about coca cola business practicese in colombia, mexico and india. it is helpful your presentation and project work. it is very attractive slides, hope you will like it, and must click on play button when you see it,
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
This Presentation is on Coca Cola Company.
I create for ITT Exam.
This presentation is only understood when you play slide show.
“Dikhave pe mat jao Slide show Chalao…:P”
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docxhenrymartin15260
NOT FO
R SALE
The Coca-Cola
Company Struggles
with Ethical Crises
Coca-Cola has the most valuable brand name in the world and, as one of themost visible companies worldwide, has a tremendous opportunity to excel inall dimensions of business performance. However, over the last ten years, the
firm has struggled to reach its financial objectives and has been associated with a num-
ber of ethical crises. Warren Buffet served as a member of the board of directors and
was a strong supporter and investor in Coca-Cola but resigned from the board in
2006 after several years of frustration with Coca-Cola’s failure to overcome many
challenges.
Many issues were facing Doug Ivester when he took over the reins at Coca-
Cola in 1997. Ivester was heralded for his ability to handle the financial flows and
details of the soft-drink giant. Former-CEO Roberto Goizueta had carefully
groomed Ivester for the top position that he assumed in October 1997 after
Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling
a series of ethical crises, causing some to doubt “Big Red’s” reputation and its
prospects for the future. For a company with a rich history of marketing prowess
and financial performance, Ivester’s departure in 1999 represented a high-profile
glitch on a relatively clean record in one hundred years of business. In 2000 Doug
Daft, the company’s former president and chief operating officer, replaced Ivester
as the new CEO. Daft’s tenure was rocky, and the company continued to have a se-
ries of negative events in the early 2000s. For example, the company was allegedly
involved in racial discrimination, misrepresenting market tests, manipulating earn-
ings, and disrupting long-term contractual arrangements with distributors. By 2004
Daft was out and Neville Isdell had become president and worked to improve Coca-
Cola’s reputation.
C
A
S
E
2
We appreciate the work of Kevin Sample, who helped draft the previous edition of this case and Melanie
Drever, who assisted in this edition. This case was prepared for classroom discussion rather than to
illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by
management. All sources used for this case were obtained through publicly available material and the
Coca-Cola website.
42810_02_cs02_p308-317.qxd 3/6/09 12:57 PM Page 308
NOT FO
R SALE
HISTORY OF THE COCA-COLA COMPANY
The Coca-Cola Company is the world’s largest beverage company, and markets four of
the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It also sells
other brands including Powerade, Minute Maid, and Dansani bottled water. The com-
pany operates the largest distribution system in the world, which enables it to serve cus-
tomers and businesses in more than two hundred countries. Coca-Cola estimates that
more than 1 billion servings of its products are consumed every day. For much of its
early history, Coca-Cola focused on cultivating ma.
Handout Regular expression with examples and lecture mariajan8
its a complete course of Regular expression with examples and lecture .after doing this every student able to understand regular expression easily and able to doing to someone
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
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@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
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how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
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Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
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@Pi_vendor_247
How to get verified on Coinbase Account?_.docxBuy bitget
t's important to note that buying verified Coinbase accounts is not recommended and may violate Coinbase's terms of service. Instead of searching to "buy verified Coinbase accounts," follow the proper steps to verify your own account to ensure compliance and security.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
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The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...beulahfernandes8
Role in Financial System
NBFCs are critical in bridging the financial inclusion gap.
They provide specialized financial services that cater to segments often neglected by traditional banks.
Economic Impact
NBFCs contribute significantly to India's GDP.
They support sectors like micro, small, and medium enterprises (MSMEs), housing finance, and personal loans.
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
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Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
coke company assignment by maria naeem and my friends
1. 1
Assignment No 1
Subject:
Human Resource Management
Topic:
Coca Cola Company
Submitted To:
Miss Arooj Fatima
Submitted By:
Group No 9
Maria Naeem (551302)
Areez Asghar (551303)
Nimra Naeem (551306)
Eisha Zainab (551310)
Department:
Computer Science
Dated: July 14, 2020
GOVT: Islamia Postgraduate Collage for Women Eid Gah
Road Faisalabad
2. 2
Roll No 02
Dear Mam Arooj Fatima,
We have prepared our assignment on “Coca Cola” a beverage company.
It was an energizing experience working on management activity and
dealing with corporate personnel. We are confident that, this term paper
will help you to understand the Business environment of “Coca Cola”.
We have tried our best to follow your guidelines in preparing this paper.
We have presented what we do believe to be most important information
to make this term paper as specific & coherent as possible.
We expect that this report will fulfill your requirements. Thank you for
your kind consideration and guidance. We hope our effort would satisfy
you.
Sincerely Yours,
Maria Naeem (02)
Areez Asghar (03)
Nimra Naeem (06)
Eisha Zainab (10)
3. 3
Table of Contents
Introduction
Organization History
Coco Cola Company In Pakistan
Company Background
SWOT Analysis
Organizational Design
Organization Structure
Departments
a. Commercial Department
b. Sales Department
c. Supply Department
d. Finance Department
e. Purchase Department
f. Legal and External Communication Department
g. HR Department
h. IT Department
Manufacturing Research
Marketing Strategy
Headquarters
Filter Location by Country
Plants of Company In Pakistan
Board of Directors
Shareholders
Coco Cola Company Hierarchy Key
4. 4
ACKNOWLEDGEMENT
Firstly, we would like to thank Almighty Allah who provided us
knowledge, energy & skills to get opportunities & to increase our
knowledge & experience by completing this assignment.
Secondly we especially thank our Mam Arooj Fatimah, who guided us
in every steps & aspects of this assignment so that we can complete it
successfully
Finally, we would like to thank our entire group who gave their time,
and effort to make this assignment proper finish successfully.
5. 5
EXECUTIVE SUMMARY
The Coca-Cola Company was first established in 1886 by Dr. John
Stitch Pemberton. Today the company is the world’s leading
manufacturer in the beverage industry, operating globally in more than
200 countries with its head office located in Atlanta, USA. It produces
more than 300 beverage brands and over 1.06 billion drinks are
consumed per day around the world.
As the leading beverages company in the world, Coca Cola almost
monopolizes the entire carbonated beverages segment. Beside it, Coca
Cola also maintain their reputation as the leading company in the world
using PESTLE analysis so that Coca Cola can examine the macro
environment of Coca Cola’s operations.
Scope:
It requires reasonably a long time to acquire through knowledge about
the activities of any particular organization. It is not enough to get
proper idea about a company through internet. Because it is very
difficult to find proper data only from internet.
To make this report, we need to collect different data. Those data and
information were collected from various sources. Such as Primary and
Secondary.
6. 6
Introduction
The Coca-Cola Company is the world’s largest beverage company and is
the leading producer and marketer of soft drinks. The Coca Cola
Company is one of the biggest manufacturers, distributer and marketers
of beverages in the world. It was formed in 1886. Coca Cola offers more
than 400 brands in approximately more than 312 countries.
Today, Coca-Cola is consumed throughout the world at the rate of more
than 600 million times per day and this figure is continuing to rise.
However Coca-Cola is not the sort of company to live in its past glories
instead it looks to the future as a challenge and constantly seeks new
markets and ways of increasing its market share in areas where it
currently has a strong presence. It is the world’s largest producer and
distributer of syrups and concentrates for soft drinks.
As we all know, the Coca is today’s one of the biggest corporation that
offers different refreshment in form of a soft-drink. But aside from their
historical success, the Coca Cola Company is still a typical business that
is affected and at the same time affecting the different type of
communities.
Coca-Cola has sold more than one billion servings every day. More than
10,450 beverages are consumed every second. The company achieved
earnings of $4,347,000,000 in 2003. It is present on all seven continents
and is recognized by 94% of the world population. Coca-Cola used
numerous technologies to achieve its rise to the top of the soft drink
industry, defining new technologies and establishing paradigms that
7. 7
popped the status quo like a cap from a soda bottle. Through technology,
Coca Cola perfected Coke as a beverage and spread it throughout the
world. Even today, the US soft drink industry is organized on this
principle. "The Coca-Cola Company" is now the largest soft drink
company in the world. Every year 800,000,000 servings of just "Coca-
Cola" are sold in the U.S alone.
8. 8
Organization History
Coca Cola is a multinational company who started its business on May
1886 in Atlanta as a beverage (formal drink) industry. Dr. John Sythe
Pemberton made a cough syrup which he named “coke” on 8th may
1886. Its price was 5 cent per glass and was available at the largest
pharmacy of Atlanta known by the name of Jacob’s Pharmacy. Later on
it was purchased by a well known businessman Asa Griggs Candler who
introduced it as a “carbonated soft drink” in the market and hid
marketing tactics led coke to Coca Cola and it dominated the market of
carbonated soft drinks throughout the twentieth century.
Coca-Cola Enterprises, established in 1986, is a young company by the
standards of the Coca Cola system. Yet each of its franchises has a
strong heritage in the traditions of Coca-Cola that is the foundation for
this Company.
The Coca-Cola Company traces it’s beginning to 1886, when an Atlanta
pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for
sale in fountain drinks. However the bottling business began in 1899
when two Chattanooga businessmen, Benjamin F. Thomas and Joseph
B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola
for most of the United States from The Coca-Cola Company.
The Coca-Cola bottling system continued to operate as independent,
local businesses until the early 1980s when bottling franchises began to
consolidate. In 1986, The Coca-Cola Company merged some of its
company-owned operations with two large ownership groups that were
for sale, the John Lupton franchises and BCI Holding Corporation's
bottling holdings, to form Coca Cola Enterprises Inc. The Company
offered its stock to the public on November 21, 1986, at a split-adjusted
9. 9
price of $5.50 a share. On an annual basis, total unit case sales were
880,000 in 1986.
In December 1991, a merger between Coca-Cola Enterprises and the
Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger,
stronger Company, again helping accelerate bottler consolidation. As
part of the merger, the senior management team of Johnston assumed
responsibility for managing the Company, and began a dramatic,
successful restructuring in 1992.Unit case sales had climbed to 1.4
billion, and total revenues were $5 billion.
In 1895 the company started to sell their product coke in bottles
which was a strategy of the company to be recognized well in
the International market. Their strategy worked and the bottled
form of coke was successfully recognized all over the world in
the beginning of 1896. Now a day’s Coca Cola is the most
famous and highly consumed brand in all over the world.
10. 10
Coca Cola Company In Pakistan
Coca Cola Company started its business in Pakistan in 1953,
with the brands
Coca Cola
Sprite
Fanta
The name of the company was “Coca Cola Beverage Pakistan
Limited”. The company was result of a joint venture between
The Coca Cola International, Fraser and Neeves Singapore and
Package ltd. It acquired many local bottling companies Pakistan,
recently most of the bottling companies have been acquired by
the company and now it has switched its attention to boost up
their shares in Pakistani market.
11. 11
Company Background
The Coca Coola Company is the largest beverage business in the world
serving more than 200 countries and offering more than 500 brands.
Name Coca Cola Company
Industries served Beverages
Geographic areas
served
Worldwide
Headquarters U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 146,200
Main
Competitors
PepsiCo Inc., Dr. Pepper Snapple Group, Inc.,
Unilever, Group DANONEs, Kraft Foods Inc.,
Nestlé S.A. and others.
12. 12
Roll No 03
SWOT Analysis:
Before going to SWOT analysis, first we’ve know what SWOT
actually is. The alphabets in the word SWOT sands for Strength,
Weakness, Opportunity and Threats. In SWOT analysis, we
basically to discuss about the strength, weakness, opportunity
and threats of Coca-Cola Company. So, here goes the SWOT
analysis of Coca Cola Company.
Strengths:
13. 13
i. The best global brand in the world in terms of value.
According to Interbrand, The Coca Cola Company is the
most valued ($77,839 billion) brand in the world.
ii. World’s largest market share in beverage. Coca Cola
holds the largest beverage market share in the world
(about 40%).
iii. Strong marketing and advertising. Coca Cola‟
advertising expenses accounted for more than $3 billion
in 2012 and increased firm’s sales and brand recognition.
iv. Most extensive beverage distribution channel. Coca
Cola serves more than 200 countries and more than 1.7
billion servings a day.
v. Customer loyalty. The firm enjoys having one of the
most loyal consumer groups.
vi. Bargaining power over suppliers. The Coca Cola
Company is the largest beverage producer in the world
and exerts significant power over its suppliers to receive
the lowest price available from them.
vii. Corporate Social Responsibility (CSR). Coca Cola is
increasingly focusing on CSR programs, such as
recycling/packaging, energy conservation/climate
change, active healthy living, water stewardship and
many others, which boosts company’s social image and
result in competitive advantage over competitors.
Weaknesses:
14. 14
i. Significant focus on carbonated drinks. The business
is still focusing on selling Coke, Fanta, Sprite and other
carbonated drinks. This strategy works in short term as
consumption of carbonated drinks will grow in emerging
economies but it will prove weak as the world is fighting
obesity and is moving towards consuming healthier food
and drinks.
ii. Undiversified product portfolio. Unlike most
company’s competitors, Coca Cola is still focusing only
on selling beverage, which puts the firm at disadvantage.
The overall consumption of soft drinks is stagnating and
Coca Cola Company will find it hard to penetrate to
other markets (selling food or snacks) when it will have
to sustain current level of growth.
iii. High debt level due to acquisitions. Nearly $8 billion
of debt acquired from CCE‟s acquisition significantly
increased Coca Cola's debt level, interest rates and
borrowing costs.
iv. Negative publicity. The firm is often criticized for high
water consumption in water scarce regions and using
harmful ingredients to produce its drinks.
v. Brand failures or many brands with insignificant
amount of revenues. Coca Cola currently sells more
than 500 brands but only few of the brands result in more
than $1 billion sales. Plus, the firm’s success of
introducing new drinks is weak. Many of its introduction
result in failures, for example, C2 drink.
15. 15
Opportunities:
i. Bottled water consumption growth. Consumption of
bottled water is expected to grow both in US and the rest
of the world.
ii. Increasing demand for healthy food and beverages.
Due to many programs to fight obesity, demand for
healthy food and beverages has increased drastically.
The Coca Cola Company has an opportunity to further
expand its product range with drinks that have low
amount of sugar and calories.
iii. Growing beverages consumption in emerging
markets. Consumption of soft drinks is still significantly
growing in emerging markets, especially BRIC
countries, where Coca Cola could increase and maintain
its beverages market share.
iv. Growth through acquisitions. Coca Cola will find it
hard to keep current growth levels and will find it hard to
penetrate new markets with its existing product portfolio.
All this can be done more easily through acquiring other
companies.
Threats:
i. Changes in consumer tastes. Consumers around the
world become more health conscious and reduce their
consumption of carbonated drinks, drinks that have large
16. 16
amounts of sugar, calories and fat. This is the most
serious threat as Coca Cola is mainly serving carbonated
drinks.
ii. Water scarcity. Water is becoming scarcer around the
world and increases both in cost and criticism for Coca
Cola over the large amounts of water used in production.
iii. Strong dollar. More than 60% of The Coca Cola
Company income is from outside US. Due to strong
dollar performance against other currencies firm’s
overall income may fall.
iv. Legal requirements to disclose negative information on
product labels. Some Coca Cola’s carbonated drinks
have adverse health consequences. For this reason, many
governments consider to pass legislation that requires
disclosing such information on product labels.
v. Decreasing gross profit and net profit margins. Coca
Cola’s gross profit and net profit margin was decreasing
over the past few years and may continue to decrease due
to higher water and other raw material costs.
vi. Competition from PepsiCo. PepsiCo is fiercely
competing with Coca Cola over market share in BRIC
countries, especially India.
vii. Saturated carbonated drinks market. The business
significantly relies on the carbonated drinks sales, which
is a threat for the Coca Cola as the market of carbonated
drinks is not growing or even declining in the world.
17. 17
Organizational Design
Before the nineties the Coca Cola company was having
the centralize system of control in it, but after sometime
they realized that if they had to meet the demands of the
customers they should adopt the decentralized system in
which the authority of decision making is distributed
between different managers so that the every sector can
be managed effectively. This system was implemented in
the nineties by the company’s board of directors. Now the
organization is having two groups who are responsible for
operating:
Bottling Investments
Corporate
Operating groups are also divided by different regions i.e.
Africa, Asia, Middle East, European Union, Latin
America, North America etc. All the divisions are further
divided into geographical regions. This allows the local
market to involve in decision making, due to this the
organization responds quick to the changing demands of
the market, this helps the upper level managers to
concentrate on the long term planning of the organization.
18. 18
The company’s corporate division is filled with different
departments which are as follow:
Finance Department
Human Resource Department
Marketing Department
Innovation Department
Planning Department
Some of the above mentioned departments are in the lower
levels in the regions of the company, the decision making
job is most of the times done by the top level management.
Sharing the latest information with each other is very fast
by all the departments and by such activities the
organization appears to be doing their job effectively by
balancing standardization and mutual adjustment. The
organization has made the
CODE OF CONDUUCT which is a guidebook for the
employees that how should they act? The disciplinary
actions are the main subjects of the code of conduct.
The larger role in the organization’s success in played by
the mutual adjustments due to the changes brought upon
19. 19
by Nevile Isdell the CEO and Chairman of the company
2004. The turnover has been reduced because the
employees feel more engaged in the work. The
organization’s growth rates increased and the return of
equity for stockholders went from a negative return to a
20 percent return. The changes brought by Isdell proved
to be good for the organization and the employees were
also happy with the change which is reflected by the end
results of the company.
Roll NO 06
Such balances are indispensible because due to them the
employees feel some flexibility and it also gives some
time to the organization to forecast their future plans
about the organization. The structure of the Coca Cola
Company is made up of both “Mechanistic & Organic”
models. The Coca Cola Beverage Company mainly
focuses on the responsiveness.
All the complex integrating mechanism which are
discussed before are the characteristics of the organic
structure. The company uses survey and interviews for
the flow of information from bottom to up, latterly the
information is exchanged by the intranet. The surveys
20. 20
have made the Coca Cola Company to believe of
simplification and standardization. Centralization and
standardization are associated with mechanistic structure.
The mix of the two structures looks to be ideal for the
organization. When organization wants to appeal to such
a huge kind of independent market it requires to be
flexible, on the other hand to be more efficient in
production. Coordination is easy for the company when it
uses complex integrating mechanisms. Due to
centralization the organization goals and organizational
choices are kept align. Now that the information in the
company is flowing very easily, the top level of
management will receive the information more fast due to
the organization’s flexibility and responsiveness.
Recently there was a shift in the organization to make it
more decentralized and organic which corresponded with
quite uncertainty with organization.
21. 21
Organization Structure
94,800 employees are currently working in
the Coca Cola Company. According to the
organizational chart there are five
hierarchical levels at the corporate level.
Managing Director (MD)
Human Resource Managers
Marketing Manager
Finance Manager
Production Manager
Quality Manager
Administrator Manager
22. 22
Departments
COMMERCIAL DEPARTMENT
SALES DEPARTMENT
SUPPLY CHAIN DEPARTMENT
FINANCE DEPARTMENT
PURCHASING DEPARTMENT
LEGAL AND EXTERNAL COMMUNICATION
DEPARTMENT
HR DEPARTMENT
IT DEPARTMENT
23. 23
COMMERCIAL DEPARTMENT
This department makes sure that the product is easily available
in the market for the customers to buy and deals with the issues
of advertisement, promotion, and distribution of the product
The key center of business operations
By Market-based Culture, at CCBVL, the Commercial
Department plays its role of key centers of business
operations. In addition to creating impressive marketing
campaigns, the Commercial Department is also responsible
for the implementation of effective markets, management of
optimal sales tools, development of latest products and all
these activities are under the strength analysis of accurate
data.
24. 24
Keep trying to improve CCBVL as a total Beverage
Company in Vietnam markets, the Commercial Department
always welcomes passionate and enthusiastic candidates for
bringing Vietnamese consumers experiences unlike any
other from the world's top beverage brands.
SALES DEPARTMENT
Indomitable, hardworking warriors!
The Sales Department always try to satisfy the customer and
consumer needs by improving the engagement level with
them, implementation of effective markets at stores and
maintaining its sales schedules to reach the Coca-Cola's goal.
If you’re working and learning dream is in an international
standard sales training environment as well as valuable
practical sessions of top Vietnam's FMCG experts, please
kindly send the Sales Department your CV ASAP!
25. 25
SUPPLY CHAIN DEPARTMENT
Both good production and excellent distribution, operation
Thanks to the devotion and accuracy of the supply chain
department, Coca-Cola's products have been produced and
supplied with quality and consistency while maintaining a
safe and good operation for environment and community.
By the partnership among Departments of Planning,
26. 26
Preparation, Production, Safety, Quality, Logistics and
Project; The Supply Chain Department always ensure to
provide market growing demands with full products, timely
and fully delivery the lowest cost and highest quality
products to customers, and ensure the infrastructure and
system effectiveness for a good management of asset cycle.
To work as a member of this great logistic department,
please kindly send us your CV ASAP!
FINANCE DEPARTMENT
Create values from numbers
The department is concerned with cost and price of the
products produced by the company. It also tackles with
import related issues of the company. Finance department is
assisted by the sales and marketing department in making
invoices and payroll entries
The Finance Department assists the company in making
number-based decisions by providing accurate information
about financial statements, analyses and consultations. We
turn such numbers into meaningful information for useful
analyses as well as consultations, besides, we ensure a close
management, risk control and insurance, and full processes
to minimize risks and maintain the system sustainability.
27. 27
The Finance Department always aim to perfect services,
providing with full, accurate, promptly financial information
and improving processes to continuously raise the whole
system the service quality, we always welcome the best
candidates.
PURCHASING DEPARTMENT
This department looks around all the production of the company.
All plants in the country are in under its control
By the cost and value optimization strategy, we always try to
purchase the best products at the cheapest prices. We connect
both internal and external customers by maintaining and
improving our business relationships with good partners and
meeting our departments' needs by fully and timely providing
standard products/ services as required.
Besides professional standards such as the purchase of
quality, saving, profit maximization products, the
Purchasing Department and Finance Department are always
energetic and active in CCBVL's activities. If you like
"WORK HARD - PLAY HARD", this will be a perfect place
to choose.
28. 28
LEGAL AND EXTERNAL COMMUNICATION
DEPARTMENT
Diplomatists and Social Activities those are full of
enthusiasm!
Legal and External Communication Department plays its
role in interaction with local authorities in sustainable
projects, supports legal consultation to other departments
and connects competent authorities, communities and the
company. We play a very important role in maintaining the
company reputation by the risk management, actively
contributing to and joining in social activities.
Let’s join in Legal and External Communication
Department if you have full passion and inspiration to the
29. 29
community values brought by the company, and if you want
to contribute for further expansion of sustainable
development strategy of Coca-Cola in Vietnam and across
the world!
Roll No 10
HR DEPARTMENT
We do not develop business, we do develop human and they do
this
With important contribution to building and developing human,
assets and the most essential foundation of the company, the HR
Department always ensures to achieve human goals in business
operations by HR and organizational structure Planning, Attract
and Develop Talents, Manage HR Policy, Administration,
Schedules and other staff activities. By strategic connection and
partnerships, the HR Department is able to well and effectively
recruit, develop and retain its Human Resources; Create and
maintain a fun, good, safe and effective workplace to maximize
the human and organization potentials as well, turn CCBVL into
one of the most popular employers in market.
This is the place where HR job is an art, let's join in and fell this
as a member of HR Department of CCBVL!
30. 30
IT DEPARTMENT
The ones of the future!
IT is a combination of business operations, creation of
renovation and technology to build a competitive advantage in
the continuously changing and developing world. We keep our
system continuously and effectively operating by maintaining
and promptly responding to problems and ensure that
applications and personal servers are fully present, and we are
responsible for infrastructures of all plants as well as designs
and applications of latest services, such as SAP ERP, Margin
Minder, and Sales Force Automation SFA.
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Manufacturing Research
Primarily, Coca-Colais manufactured by franchisees who
are the world’s leading bottlingand canning companies.
This franchise business is strictly controlledby The Coca-
Cola Company.
Soft drinks manufacture is a competitive business.
Manufacturing techniques are continually improved. This helps
meet the highest quality standards for its products using the most
cost effective production techniques. For example, very small
changes in the shape of the can could save a canning factory
millions of dollars in production costs.
The production of Coca-Cola involves two major operations:
creating the packaging material
Bottling and canning the finished drink.
32. 32
Marketing strategy
Having a marketing strategy uniquely designed for the company
has given it a huge boost at increasing global brand recognition.
Like other companies, Coca-Cola bases its marketing
strategy on the well-known marketing mix of the “4Ps”:
Product, Price, Promotion, and Place. Coca Cola is world’s
leading soft drink maker and operates in more than 200
countries around the world. It sells a variety of sparkling and
still beverages. It generates 60% of its revenue and about 80% of
its operating profit from outside the United States. It has
strong brand recognition across the globe. According to business
insider, approximately 94% of the world population is aware of
the red & white logo of Coca Cola.
33. 33
Headquarters
The Coca-Cola Headquarters is a campus in Atlanta,
Georgia that is home to The Coca-Cola Company in the
city's midtown. The most visible building on the site is a 29-
story, 403 foot (122.8 m) high structure called One Coca-
Cola Plaza.
34. 34
The Coca-Cola Headquarters is a campus
in Atlanta, Georgia that is home to The Coca-Cola Company in
the city's midtown.[1]
the most visible building on the site is a
29-story, 403 foot (122.8 m) high structure called One Coca-
Cola Plaza. Located on the corner of North Avenue and Luckie
Street, the International Style building was completed in 1979.
The architect was FABRAP and the designer Bob Fokker.
The building and complex is located across the street
from Georgia Institute of Technology and Midtown Atlanta.
In May 2011, to celebrate the 125th anniversary of Coca-
Cola, a projection screen was made for the building that
would display various Coke ads through the years and also
transformed the building into a huge cup of ice which then
was "filled" with Coke.[2]
The Coca-Cola Headquarters is a campus in Atlanta, Georgia
that is home to The Coca-Cola Company in the city's midtown.
The building and complex is located across the street from
Georgia Institute of Technology and Midtown Atlanta.
Filter locations by country
United States
Canada
35. 35
United Kingdom
Germany
France
Italy
Switzerland
Belgium
Netherlands
Australia
Pakistan
India
Algeria
Plants of the company in Pakistan
There are many plants of the Coca Cola Company in whole over
Pakistan. The plants are in Karachi, Hyderabad, Multan,
Gujranwala, Sialkot, Faisalabad, Rahim Yar Khan and Lahore.
36. 36
BOARD OF DIRECTORS
Our board of directors strongly believes in the bright future
of our brands, our business and the positive impact we have,
and should have, on local Communities.
Name Committee
Herbert A. Allen Management Development
Committee (Chair)
Executive Committee
Finance Committee
Ronald W. Allen Audit Committee (Chair)
Marc Bolland Audit Committee
Ana Botín Committee on Directors and
Corporate Governance
Finance Committee
James Quincey Executive Committee
(Chair)
37. 37
Christopher C. Davis Human Capital Management
and Compensation
Finance Committee
Barry Diller Finance Committee (Chair)
Executive Committee
Committee on Directors and
Corporate Governance
Management Development
Committee
Alexis Herman Public Policy and
Sustainabilty Committee
(Chair)
Human Capital Management
and Compensation Committee
Helene D. Gayle Human Captial Management
and Compensation Committee
(Chair)
Public Issues and
Sustainability Committee
38. 38
Bobby Kotick Finance Committee
Management Development
Committee
Maria Elena Lagomasino Committee on Directors and
Corporate Governance (Chair)
Management Development
Committee
Human Capital Management
and Compensation Committee
Caroline Tsay Public Issues and Diversity
Review Committee
Audit Committee
Shareholder:
The majority shareholder of Coca-Cola Company is Warren
Buffet through his company, Berkshire Hathaway, Inc. Buffet
made it clear in 2013 that he would never sell his Coca-Cola
shares because it is a sure brand that guarantees growth. That
was in an interview with CEO of coca cola Muhtar Kent. Feb
23, 2018.
40. 40
References
"One Coca-Cola Plaza - structure information".
Emporis.com. Retrieved March 1, 2014.
"Cool Coca-Cola screen projection wows Atlanta". Yahoo
News. May 9, 2011. Archived from the original on May
12, 2011. Retrieved January 14, 2017.
The Coca-Cola Company is headquartered in Atlanta, GA
asnd has 105 office locations across 44 countries.
https://www.coca-colacompany.com/company/board-of-
directors
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:~:text=The%20Coca%2DCola%20Headquarters%20is,call
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