Study of Organisational behavior of Coca cola Company
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ORGANISATIONAL DESIGN: The coca-cola company realise that it needs to be able to meet the ever-changing demands of its customers. ... A certain division of the company that is centrally located within the corporate division of the company is finance, human resource, marketing, innovation, strategy and planning.
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Coca-Cola analyzed its mission, vision, values, external environment (PEST analysis), and internal strengths and weaknesses (SWOT analysis). Its mission is to refresh the world and inspire optimism. Its vision focuses on stakeholders like employees, customers, and the planet. Externally, opportunities exist in emerging markets and healthy options, while threats include regulations and competition. Strengths include its brand value and distribution, while weaknesses are undiversified products and high debt.
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Coca Cola is the world's leading soft drink company. In India, Coca Cola offers over 3300 beverages including sparkling drinks, juices, packaged water, and energy drinks. The company strives to refresh customers and create moments of happiness. All products are manufactured according to food safety standards and contain nutritional information to help customers make informed choices. Coca Cola is committed to marketing responsibly and providing a variety of beverage options.
vision and mission statement of companies by anshika choubey
The document analyzes the mission, vision, values, and goals of five major companies - Tata Motors, Coca-Cola, Titan, Cipla, and Apple. It outlines each company's mission to serve customers and create value. For example, Tata Motors' mission is to innovate mobility solutions to enhance quality of life, while Cipla's mission is to provide excellent healthcare at reasonable cost. The document examines these qualities that companies focus on to achieve productive success in competitive environments.
27-5-2011
Coca-Cola was founded in 1886 in Atlanta, Georgia. It is now the world's largest beverage company operating in over 200 countries. The company produces a variety of beverage brands. Some of its major brands include Coca-Cola, Diet Coke, Fanta, and Sprite. Coca-Cola faces competition from other beverage companies like Pepsi. The company has a long history and utilizes effective marketing strategies like slogans and advertisements to promote its products. Coca-Cola continues to expand its operations globally.
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Study of Organisational behavior of Coca cola Company
- 2. MISSION • To refresh the world. • To inspire moments of optimism. • To create value and make a difference. • The Coca-Cola promise says , quite simply that “The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business”. 2
- 3. VISION • People • Planet • Portfolio • Partners • Profit • Productivity 3
- 4. VALUES • LEADERSHIP: The courage to shape a better future. • COLLABORATION: Leverage collective genius. • INTEGRITY: Be real. • ACCOUNTABILITY: If it is to be, it’s up to me. • PASSION: Committed in heart and mind. • DIVERSITY: As inclusive as our brands. • QUALITY: What we do, we do well. 4
- 6. CUSTOMER TALKS ABOUT COCA-COLA 6 • An openness to new cultures and senses. • A love for local products, services and people who support our neighbourhoods and communities. • A revival in folk traditions and rituals-from food and beverage to music, art and spirituality. • A passion for singular and unique experiences that express our identity. • An increased interest in managing the food and beverages that enter our bodies. • A burning desire to be hyper-productive, especially in how we shop and navigate across retail and communication channels. • A yearning to match productivity with more leisure and moments of pleasure, and even indulgence. • An expectation to engage with brands through new experiences and conversations.
- 7. LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT. 7
- 8. DECISION MAKING 8 THERE ARE SIX STEPS IN DECISION MAKING: • Recognize need to make decision. • Generate alternatives. • Assess the alternatives. • Choose among alternatives. • Implement choice. • Learn from feedback.
- 9. HOW ARE EMPLOYEES TREATED KEEPING EMPOYEES HEALTHY AND HAPPY IS PART OF COCA COLA’S ETHOS: • EMPLOYEE ENGAGEMENT • TRAINING AND DEVELOPMENT • A GREAT PLACE TO WORK • HEALTH AND WELL BEING • PAY AND REWARD • OPEN AND INCLUSIVE 9
- 10. APPROACH OF GETTING WORKDONE • One Company. One Team. One Passion. • Standard Operating & Working procedures. • Coca-Cola Operating Requirements (KORE). • Reward Based Working system – Incentives for Target achievement. • Motivates employees by providing best working conditions & other benefits. 10
- 11. TOLERANCE FOR RISK • Very Low tolerance for risk. • Follows Quality practices - Food Safety and Standards Act & Global Food Safety Initiative . • Hazard Analysis and Critical Control Points (HACCP).• Unannounced audits in their operations sector. • Proper maintenance of their machinery and systems, 11
- 12. 87% Employee engagement score in commercial team. 96.5% of deliveries are in full, on time and accurately invoiced. 94.9% Of customers say we met or exceeded expectations. -COCA COLA HBC 12
- 15. Coca Cola was first made for the cure of headache and other illnesses. 16
- 16. Can you guess the first year sale of company ? 17
- 17. $ 50 Can you guess the first year sale of company ? 18
- 18. ‘Coca Cola’ is the most recognized word in the world after ‘OKAY’ 19
- 19. Coca Cola makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all. 20
- 20. If every drop of coke ever produced we put in 8- ounce bottles and laid end-to-end they would reach the moon and back over 2000 times. 21
- 21. Red and White Coca Cola logo is recognized by 94% of world’s population. 22
- 22. THANK YOU 23