Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
Mobile Display: How to Make Money Off of Such a Tiny ScreenAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...TargetSummit
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
Mobile Display: How to Make Money Off of Such a Tiny ScreenAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...TargetSummit
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
Retargeting is a tactic of online advertising that can help get your brand in front of bounced traffic once they leave your website. If you’re investing in any amount of SEM, SEO, social media or other online initiatives that direct users to your website, then you should be ensuring you’re converting as many prospects as possible. Retargeting is a tactic of online advertising that can help get your brand in front of bounced traffic once they leave your website. If you’re investing in any amount of SEM, SEO, social media or other online initiatives that direct users to your website, then you should be ensuring you’re converting as many prospects as possible.
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at Summit
Matthias Schenk gab bei seinem Vortrag am Werbeplanung.at SUMMIT 2016 einen Ausblick darauf, wie Digitale Werbung in Europa im Jahr 2020 funktionieren wird. Die programmatische Entwicklung erfordert eine Neuaufstellung der Ressourcen und Kompetenzen.
Auch analoge Werbung wird zunehmend digitalisiert werden, TV-Werbung und Out of Home wird programmatisch planbar. Wie werden die Leistungsnachweise in der programmatischen Welt aussehen? Welche neuen Dienstleister werden sich etablieren?
Programmatic Advertising: How To Join In On the FunHanapin Marketing
Carrie Albright, Associate Director of Services at Hanapin Marketing, discusses how to get into Programmatic Advertising, vendors you can hire, the definitions of different programmatic strategies, and steps to building your strategic plan.
Originally presented at Hero Conf London in October 2016.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Trevor Fox
With mobile internet and smartphone usage growing exponentially, Location Based Advertising presents the most promising mobile technology with global market projected to grow $12.8 Billion over next 5 years.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Retargeting is a tactic of online advertising that can help get your brand in front of bounced traffic once they leave your website. If you’re investing in any amount of SEM, SEO, social media or other online initiatives that direct users to your website, then you should be ensuring you’re converting as many prospects as possible. Retargeting is a tactic of online advertising that can help get your brand in front of bounced traffic once they leave your website. If you’re investing in any amount of SEM, SEO, social media or other online initiatives that direct users to your website, then you should be ensuring you’re converting as many prospects as possible.
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at Summit
Matthias Schenk gab bei seinem Vortrag am Werbeplanung.at SUMMIT 2016 einen Ausblick darauf, wie Digitale Werbung in Europa im Jahr 2020 funktionieren wird. Die programmatische Entwicklung erfordert eine Neuaufstellung der Ressourcen und Kompetenzen.
Auch analoge Werbung wird zunehmend digitalisiert werden, TV-Werbung und Out of Home wird programmatisch planbar. Wie werden die Leistungsnachweise in der programmatischen Welt aussehen? Welche neuen Dienstleister werden sich etablieren?
Programmatic Advertising: How To Join In On the FunHanapin Marketing
Carrie Albright, Associate Director of Services at Hanapin Marketing, discusses how to get into Programmatic Advertising, vendors you can hire, the definitions of different programmatic strategies, and steps to building your strategic plan.
Originally presented at Hero Conf London in October 2016.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Trevor Fox
With mobile internet and smartphone usage growing exponentially, Location Based Advertising presents the most promising mobile technology with global market projected to grow $12.8 Billion over next 5 years.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Building an AI-powered marketing assistant in the cloud with AdstreamAdstream
Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, today is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print.
To help marketers manoeuvre through the world of advertising, Adstream’s new project will hand workflows and their day-to-day management entirely over to autonomous AI-powered marketing assistants running in the cloud. This stands in contrast to the traditional SaaS approach of adding more products, UI/UX, and cross-platform integrations.
Contact us via www.adstream.com
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
How to Successfully Apply Data & AI in the Marketing Value Chain. In this session Artefact will be starting with the role of data in the current world and what it has lead to currently: Where are we with Data & Artificial Intelligence? the future is definitely here. We will make it concrete and explore where to apply Data & AI in digital marketing? What can AI do and what can't it do (yet)?Possible areas are automation, optimization and more. Artefact will make it practical to conclude and explain what using Data & AI means practically for Digital Marketing? What are the actionable next steps in Planning, setup/workflow, getting control and creative.
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer
Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
30 under 30's Andrew Robitaille, Director of Sales, Eyereturn Marketing joined us for the 2015 IAB Canada Roadshow to share The Future of Programmatic.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
iView Labs is a full-service Applications and Software House doing coding to built several smart solutions and products in the space of Web Mobile and Cloud. We are working on the domains of Smart Transport, Logistics, Retail, Healthcare, and Travel. We are crafting real beautiful solutions for many Large American conglomerates such as Hyatt group of hotels, to Swedish companies like Storywars to German Insurance Giants like Nurnberger Verschichrung (a leading Insurance provider in Germany).
Our company is founded by professionals from Carnegie Mellon University, the University of Massachusetts and they have worked in companies such as BenQ, Atos Origin, Apple, Canary and iKe Robotics (an Autonomous Truck Startup).
Similar to AppNexus – MSN Türkiye – Digital Day 2018 – AppNexus Sunumu (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
AppNexus – MSN Türkiye – Digital Day 2018 – AppNexus Sunumu
1. AppNexus Inc. - Confidential – Not for Distribution
Chris James
Senior Market Director CEE MEA
Microsoft Supply Evangelism Team (MSET)
March 15th, 2017
3. is an internet technology company that enables and optimizes
the real-time sale and purchase of digital advertising
Our powerful, real-time decisioning platform supports core products that enable
publishers to maximize yield; and marketers and agencies to harness data
and machine learning to deliver intelligent and customized campaigns.
AppNexus Inc. — Confidential
5. - A Short History of Display Advertising
- Programmatic: the Benefits & the Uncertainties
- Programmatic: Who are the players & how does it work?
- Life of an Ad call
- The Microsoft Story: Going 100% Programmatic
- A Deep Dive into Microsoft Properties
- A Deep Dive into Microsoft Formats
- What’s New?
- Quiz
Agenda
AppNexus Inc. — Confidential
7. The Evolution of Digital Advertising
1989 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 2000 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 2018+
Establishment and growth of
the World Wide Web
1989 – 1994
Programmatic 1.0
2005 – 2009
Programmatic 2.0
2010 – 2015
The Programmable Age
2016 – Beyond
Establishment and Development
of Digital Advertising
1995 – 2004
AppNexus Inc. — Confidential
8. Key Moments in Digital Time
1989
Tim Berners-Lee
invented the
World Wide Web
1996
DoubleClick founded
First attempt at
keyword advertising
1994
Amazon founded
First Banner
Ad ever served
1995
eBay founded
Real Media founded
1999
Napster founded
Alibaba Group founded
The phrase “Internet
of Things” was coined
2001
Wikipedia launched 2002
LinkedIn founded
2003
MySpace founded
Skype founded
RightMedia founded
2004
Facebook founded
2005
YouTube founded
2006
Twitter founded
Buzzfeed founded
Spotify founded
2008
Apple
releases the
App Store
2009
Google
launches
self-driving
car project
Accelerated
adoption of
wearables
Uber founded
2007
AppNexus founded
Apple releases iPhone
Google acquires DoubleClick
Yahoo! Acquires RightMedia
Microsoft acquires Acquantive
WPP acquires Real Media
Amazon released the Kindle
2010
releases iPad
Instagram founded
Whatsapp founded
Google acquires
Invite Media
2011
Google acquires
Admeld
Snapchat founded
Yahoo! Acquires
InterClick
2012
Facebook
AdExchange
is launched
Twitter acquires
MoPub
2013
Amazon
releases Alexa
Facebook
acquires Liverail
2014
LinkedIn
acquires Bizo
2015
Accelerated
adoption of
commercial
drones
2016
Oracle acquires AddThis
Comcast acquires Stickyads
Salesforce acquires Krux
Adobe acquires Tube Mogul
AOL acquires Adap.TV
2017
Verizon acquires
Yahoo!
Disney acquires
BAMTech
1989 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 2000 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 2018+
1997
Netflix founded
aQuantive founded
1998
Google founded
AppNexus Inc. — Confidential
10. Source: AppNexus, Circle Research, WARC, IAB “Reaching Full Potential”, September 2015
AppNexus Inc. — Confidential
11. Percentage of stakeholders that cite an increase
in programmatic
58%
ADVERTISERS
93%
AGENCIES
95%
PUBLISHERS
Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016
AppNexus Inc. — Confidential
12. Key business
impacts of
programmatic
investment cited
by advertisers
33%
59%
47%
34%
29%
Reduced media wastage through
greater campaign control and targeting
Lower media unit costs (CPM/CPA)
Greater campaign flexibility
Better campaign reporting
Faster campaign set up and go live
Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016 AppNexus Inc. — Confidential
13. Key business
impacts of
programmatic
investment cited
by agencies
44%
72%
48%58%
42%
Reduced media wastage through
greater campaign control and targeting
Lower media unit costs (CPM/CPA)
Greater campaign flexibility
Better campaign reporting
Faster campaign set up and go live
AppNexus Inc. — ConfidentialSource: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016
14. Key business
impacts of
programmatic
investment cited
by publishers
42%
42%
68%
Increased control of inventory
Increased media unit value (CPM)
Increased trading efficiencies
AppNexus Inc. — ConfidentialSource: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016
15. Benefits of Programmatic
Advertisers
▪ Less waste thanks to
better targeting
options
▪ Possibility to use their
own data
▪ Faster GTM
▪ Better ROI
Users
▪ Consumer relevance
– ads match the
user’s interests and
are therefore
perceived as useful
Agencies
▪ Workflow efficiencies
▪ More control over
campaigns
▪ Flexibility and
possibility to react and
optimize in real time
▪ Learning for future
campaigns
Publishers
▪ Workflow efficiencies
▪ Smaller, specialized
teams
▪ Cost reductions
▪ Data focus for
publishers with the
right capabilities
AppNexus Inc. — Confidential
16. 39%
42%
43%
47%
Top 4 Challenges to Using Programmatic
According to Advertisers Worldwide
Source: AppNexus in conjunction with Circle Research, Warc DDMAlliance, Interactive Advertising Bureau, “Reaching Full Potential: Examining Attitudes Towards Programmatic Across the Global Advertising Ecosystem”, June 2015
Lack of Understanding as to How Programmatic Works
Fear of Ads Appearing “Undesirable” on Sites
Lack of Transparency on Where Ads End Up
Technical Complexity
AppNexus Inc. — Confidential
18. PROGRAMMATIC BUYING
is, quite simply, the process of buying
digital media in an automated fashion,
using technology to buy ad impressions
in real-time to reach a very specific
consumer on the right screen at the
right time.
AppNexus Inc. — Confidential
19. ‘Five years ago we would need
35,000 impressions to deliver
‘the most desirable action’.
Today we need 7,000.’
Director, GroupM One to Danish Trade Press Publication,
MediaWatch, July 2015
AppNexus Inc. — Confidential
Paw Saxgren
20. Programmatic
buying is changing
the ad industry
58%
Source: 1. Cowen and Company, "Programmatic: The Next Wave of Digital Advertising";
Source 2: eMarketer calculations, June 24, 2015
Note: *includes traditional display, social and video
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
2013 2014 2015 2016 2017 2018 2019
Display-related* Programmatic
Display Ad Spend vs. Programmatic Ad Spend Worldwide
Of the total worldwide
display ad spend in 2019
will be programmatic
Billions
AppNexus Inc. — Confidential
22. THEN
The Auction
Supply / Sell SideDemand / Buy Side
The Budget The Strategy The Tech
The Ecosystem of Players
The Tech The Inventory
RTB
P
U
B
L
I
S
H
E
R
S
S
S
P
D
S
P
EXCHANGES
AGENCY
TRADING
DESK
A
G
E
N
C
Y
A
D
V
E
R
T
I
S
E
R
PROPRIETARY
BIDDER
AGGREGATE
BUYER
(Ad Networks,
Retargeters)
AppNexus Inc. — Confidential
23. 728x90 Leaderboard
1. Seller ID / Size
2. Timestamp
3. Cookie ID (UUID)
4. Location (IP; Lat/Long)
5. URL
… 90+ publisher data points
Ad Request AppNexus Client/User Data
• 1st Party Segment Data
• Recency / Frequency
UUID
3rd Party Data Providers
Real-Time Data Providers
Online Audience Segments
Offline Purchase Segments
Examples:
Contextual
Brand Safety
Bid Request
AppNexus Console DSP
External DSP Partners
Ad Quality
Yield Management
Rank & Decision
Bid
• Price ($)
• Creative ID
$5.00
Sample Bids:
$4.00
$3.00
$2.00
Creative
Delivery
• Creative ID
1st Price Auction:
AppNexus has highest bid WINS and
pays
$5.00
Win Notification
Cookie Data
Auctions run within milliseconds!!
11.8 B+ impressions transacted daily at peak
1
2
3
4
5
6
7
8
9
10a
11
12
10b
Real Time Data Trigger
AppNexus Programmatic Auction
AppNexus Inc. — Confidential
24. If the blink of an eye takes 300-400
milliseconds. That’s approximately
3 blinks per second!
+
If AppNexus transacts
11.8 B+ impressions per
day at peak
And there are 86,400
seconds in 1 day
Let’s say the process took approximately 300 milliseconds, let’s do the math….
= That’s as if 136,500 ads
are transacted per second
OR
That’s as if 45,500 ads are
transacted in every blink of an eye
AppNexus Inc. — Confidential
26. History of Microsoft Advertising Sales Model
Direct
Sales
Team
Microsoft
partners with
local sales
houses
Microsoft Advertising
Exchange Launches
(powered by
AppNexus)
Decision to
test 100%
programmatic
model
Markets
become 100%
programmatic
AppNexus Inc. — Confidential
27. Microsoft ProgrammaticSupply Map (54)
AOL-Represented AppNexus MSET-Represented Local Microsoft Sales PartnerNot Represented
All Powered by ApppNexus
AppNexus Inc. — Confidential
20 markets in Latin
America
Argentina, Bolivia, Chile, Colombia, Costa
Rica, Dominican Republic, Ecuador, El
Salvador, Guatemala
Honduras, Mexico, Nicaragua, Jamaica,
Panama, Paraguay, Peru, Puerto Rico.
Trinidad & Tobago, Uruguay, Venezuela
10 markets in Asia
Hong Kong, India, Indonesia, Korea,
Malaysia, Philippines, Singapore, Taiwan,
Thailand, Vietnam
6 markets in CEE
Greece, Poland, Romania, Russia, Turkey,
Ukraine
6 markets in MEA
Egypt, Israel, Qatar, Saudi Arabia, South
Africa, United Arab Emirates
12 markets in Western
Europe
Austria, Belgium, Denmark, Finland, Ireland,
Netherlands, Norway, Portugal
Sweden, Switzerland, Luxembourg, Iceland
31. 66 M
impressions/month
In-app inventory across Windows
PCs, Tablets & Phones
O&O apps include: MSN apps,
Skype, and Microsoft Casual Games
3rd Party app network includes top
apps across key verticals
116 M
impressions/month
Includes the Skype Home
Screen, in-call and chat
conversation windows
Reach users in the moments that
matter most
276 M
impressions/month
Non-scroll placement for
maximum viewability
Seamlessly integrated into an
engaging e-mail experience
One ad per page means
exclusive brand visibility
Reach, Scale & Performance in Turkey
NOT ALL INVENTORY IS CREATED EQUAL
The Windows App Network is predominantly comprised of Windows 10 desktop and tablet
ads, and sizes include 300x600, 160x600, 728x90 and 300x250, with a CTR 4x higher than
industry standards.
Skype: Be part of the conversation with one of the most engaged audiences on the internet.
Outlook: A behemoth of scale and performance, CTRs on Outlook average 0.25% globally.
MSN provides the scale, reach and variety of sizes and channels to suit any campaign.
PMP OPPORTUNITIES
• Target Microsoft’s premium publishers with pre-negotiated, transparent pricing
• Gain priority access ahead of the public auction
• Run rich media executions with our new formats on MSN, Skype and Outlook
• Leverage Microsoft’s unique Behavioural & Demographic segments across all
publishers and devices
• Work with your MSET rep to build custom packages to suit your exact needs
All publishers require 100% SSL compliant creative
226 M
impressions/month
Proprietary load on-scroll
technology for maximum
viewability
Access 10 verticals + the MSN
Homepage
Premium content from hand-
picked global publishers
Source: Microsoft Data
AppNexus Inc. — Confidential
32. MSN Home & Channels
Premium Curated Content
Seamlessly integrated with cross-device,
cross-platform & productivity apps
Load-on-Scroll tech ensures ads are in-view
Vertical content on entertainment, sports,
news, lifestyle and much more…!
MSN
Audiences
Entertainment News
Travel LifestyleHealth & Fitness
Food &
Drink
WeatherSports
Money
Homepage
Autos
AppNexus Inc. — Confidential
Viewability rate
76%
34. 34
Skype Home,
Conversation and
Chat
Reach users in the moments that matter
most
In-conversation ad persists throughout
call with no refresh prompting excellent
brand recall.
AppNexus Inc. — Confidential
Viewability rate
55%
35. Microsoft Casual Games on
Exclusive programmatic access to premium inventory on Microsoft
Windows devices.
• 64 minutes played daily by user
• 65 Languages supported
• 169 desktop and mobile markets
• 2.63 B monthly impressions globally
• Over 100 million users globally
• Available in Console as: Run of Microsoft Causal
Games Package (6332)
AppNexus Inc. — Confidential
Viewability rate
66%
36. App Network
• Access billions of impressions across hundreds of millions of users,
delivering 4x the industry average CTR
• The App Network is comprised of Microsoft-owned Apps such as Skype,
MSN, Microsoft Casual Games, as well as Premium third party apps
such as Shazam, AccuWeather and Men’s Health
• Sizes include 300x250, 300x600, 728x90, 160x600 as well as standard
mobile sizes
• Bring your own data, utilize third party data, or take advantage of
Microsoft’s rich array of 1st party data segments
• MSFT ID enables cross device targeting and user identification
• Full cookie syncing enabled across Casual Games
AppNexus Inc. — Confidential
Viewability rate
64%
38. MSN Custom Header MSN Billboard
MSN Flip
Full range of creative executions – from eye-
popping animation, to video, dynamic data,
interactive games and more.
Microsoft Brand Opportunities
Enable creative story-telling through a series of up to five
300x600 creative panels where users can move between
the panels in the following ways: Direct interaction (on
click); Scroll; Sequencing (repeat visits)
MSN FilmStrip
AppNexus Inc. — Confidential
39. Microsoft Brand Opportunities
• Programmatically executed
• Super-Priority Access
• Any publisher or placement, or the entire Microsoft Portfolio
• Combine with
• Large Banner formats
• Rich Media expansions
• MSFT ID data
Share of Voice TAKEOVERS
AppNexus Inc. — Confidential
40. Available MSN Billboard
728x90 980x120
640x400 980x150
650x170 980x240
750x200 980x250
750x300 980x300
760x100 980x400
768x150 994x118
800x250 994x250
930x80 1000x90
930x180 1000x300
940x180 1010x150
940x300 1010x300
960x180 1192x300
970x40 1250x240
970x90 1250x360
970x250 1272x328
970x600 1272x250
Available MSN MPU
300x250 OR
300x600
Microsoft Brand Opportunities
AppNexus Inc. — Confidential
41. USER LOGIN DATA
The Microsoft ID leverages real
time login data provided by users
signed up for Microsoft services
KEYWORD SEARCH
Users who have recently searched for
keywords relevant to your brand
MSN SITE VISITS
Regular visitors to the rich
content on MSN’s channels
Behavioral &
Demographic
Targeting
Home Buyers
International Travel
SMB decision makers
IT Pros
Autos Buyers
Movie Watchers
Gamers
Smartphone shoppers
Health & Beauty
Fashion Enthusiasts
New & Expecting Parents
Parents
Age
Gender
Personal Investors
Consumer Electronics
Health & Fitness
Online Power Shoppers
Microsoft Targeting Opportunities
Custom Packages | Behavioral | Demographic
Source: Microsoft Data
AppNexus Inc. — Confidential
Market
Travel
Enthusiasts
(2782841)
Online Power
Shoppers
(2782842)
Health & Fitness
Enthusiasts
(2782843)
Movie
Watchers
(2782846)
Consumer
Electronic
Researchers
(2782847)
Auto Buyers
(2782849)
Personal
Investors
(2782855)
Parents
(2782857)
Turkey 124,440,000 103,086,000 204,684,000 97,824,000 105,426,000 154,788,000 143,106,000 99,018,000
Market
Small Business
Decision Makers
(2782859)
International
Travel Seekers
(2782861)
Health &
Beauty
Enthusiasts
(2782864)
Gamers
(2782865)
IT Pros
(2782869)
New &
Expecting
Parents
(2782870)
Home Buyers
(2782875)
Smartphone
Shoppers
(2782879)
SUV
Researchers
(2782882)
Turkey 112,569,000 68,976,000 69,920,000 27,955,000 105,096,000 43,488,000 53,514,000 13,590,000 324,000
42. AppNexus Inc. — Confidential
Microsoft Video Inventory
Microsoft Video Inventory combines the targeting effectiveness of
programmatic buying with the engagement and interactivity of rich media.
You can buy Microsoft video inventory programmatically across MSN Desktop WEB,
MSN Mobile web and Windows.
AVERAGE COMPLETION
RATE BY VIDEO FORMAT
Instream 60%
Outstream 30%
Windows Video Interstitial 60%
BannerStream 50%
43M
MONTHLY VIDEO
VOLUME Turkey
Outstream on
Windows Video
Interstitials on
Instream on BannerStream on
Source: Microsoft Data
43. Buying Instream on Microsoft
What is Instream?
Instream video ads are displayed within a video player
on a page as pre-rolls (before content). The ad
appears before premium MSN Video Content on MSN
Video and on the video players in article pages across
MSN Verticals. Offered on MSN Desktop Web and
Mobile Web.
Instream Video Unit (pre-roll) on MSN
Instream In-Article Video Unit (pre-roll)
on MSN
Details
The Benefit
Instream is an IAB standard pre-roll that provides up to 30 seconds
of brand messaging prior to the video content load. Pre-roll is one of
the most widely adopted, long standing video formats available. This
leads to high advertiser familiarity and adoption.
Targeting
Targeting on content channel level (auto, news, finance etc.) or
audience (profile and behavioral).
Creative
Instream utilizes the exact same creative used for Microsoft
Outstream. See creative Specifications for further detail.
RTB or Deals Instream is currently available through open RTB or through deals.
Market Availability Instream is available across 50+ markets.
44. Buying Outstream on Microsoft
What is Outstream?
Outstream video ads are displayed when a user navigates to a
designated place on the page where the video player is dynamically
inserted within the article content. The video player appears only upon
navigation to that location, only when the player is in view. When the
user navigates away or the ad completes, the video player closes
automatically. It is not a fixed player position on the page. Microsoft
offers these types of ads on MSN Desktop Web article pages.
Outstream Video Ad Unit on MSN
Details
The Benefit
Outstream offers a highly viewable video opportunity as the ad appears
dynamically only when a user navigates to its position on the page. It
offers up to 30 seconds of brand video messaging and is sound upon
mouse-over.
Targeting
Targeting on content channel level (auto, news, finance etc.) or
audience (profile and behavioral).
Creative
Outstream utilizes the exact same creative used for Microsoft Instream.
See creative Specifications for further detail.
RTB or Deals Outstream is currently available through open RTB or through deals.
Market Availability Outstream is available across 50+ markets.
AppNexus Inc. — Confidential
45. Buying BannerStream on Microsoft
What is BannerStream?
BannerStream is a new video format developed by AppNexus that is
available on MSN Homepage inventory (with future rollout to other
pages). With BannerStream, buyers have access to an integrated
seamless video advertising experience within the MSN Homepage, a high
quality premium landing page. This new format gives buyers the ability to
define static "post-show" images that displays after the video completes
playing.
Details
The Benefit
BannerStream offers access to the homepage, improved user experience, and improved
tracking:
• Access to homepage: VAST/VPAID video previously not accepted on homepage
• Improved User Experience: results in better user experience versus in-banner
video as publishers control how the video ad renders, making it more
seamlessly integrated with the overall site design
• Improved Tracking: AppNexus can track viewability, quartiles, and errors
through our VPAID wrapper; these metrics are not available for in-banner video
Targeting Targeting available on audience segments (profile and behavioral).
Creative VAST/VPaid, 300x250
RTB or Deals BannerStream is currently available through open RTB or through deals.
Market Availability BannerStream is currently available across 50+ markets.
BannerStream Video Ad Unit on MSN
AppNexus Inc. — Confidential
47. AppNexus Inc. — Confidential
Microsoft’s Outlook offers a fresh, clutter-
free environment for communicating with
family, friends, and colleagues. Keeping up
with email is a snap, thanks to
Outlook.com’s clean design and a fluid
interface.
Native on Outlook
Above the fold, highly integrated
native inbox unit
49. AppNexus Inc. — Confidential
Microsoft’s MSN is a custom-curated
collection of the best in news, sports,
entertainment, money, weather, travel,
health and lifestyle, and more.
Native on MSN
Above the fold, large native unit
on the homepage
51. In order to participate in the quiz at the end of our event, you need to
download Kahoot! app. We kindly advise to use your coffee break to do
it!
AppNexus Inc. — Confidential
52. AppNexus Inc. - Confidential – Not for Distribution
Thank you for your time
cjames@appnexus.com
Chris James, Senior Market Director CEE MEA
Microsoft Supply Evangelism Team (MSET)
53. AppNexus Inc. - Confidential – Not for Distribution
Thank you for your time
Next steps and questions?
cjames@appnexus.com
Chris James, Senior Market Director CEE MEA
agazdziak@appnexus.com
Agata Gazdziak, Market Director CEE
Microsoft Supply Evangelism Team (MSET)
54. Available Formats in MSET markets
Standard IAB:
300x250, 728x90
Mobile: 320x50
Large Banner:
300x600, 640x400, 650x170, 750x200, 750x300,
760x100, 768x150, 800x250, 930x80, 930x180,
940x180, 940x300, 960x180, 970x40, 970x90, 970x250,
970x600, 980x120, 980x150, 980x240, 980x250,
980x300, 980x400, 994x118, 994x250, 1000x90,
1000x300, 1010x150, 1010x300, 1192x300, 1250x240,
1250x360, 1272x328, 1272x250
Rich Media available in all MSET markets:
MSN Expanding
300x250 > 500x300 (down, left)
728x90 > 728x315 (down)
300x600 > 600x600 (left)
MSN Flip
MSN Filmstrip
Available in WE MSET markets:
MSN Custom Header
Billboard Expand
Standard IAB:
728x90
300x250
300x600
160x600
320x50
Rich Media in Western Europe Only:
Skype Masthead Expanding
650x170 > 650x340 (down)
Skype Expandable Connection Hub
728x90 > 728x315 (push down)
Standard IAB:
160x600
300x250
300x600
728x90
DeskTop / Tablet Apps:
160x600
300x250
300x600
728x90
250x250
Mobile Apps:
320x50
300x50
480x80
640x100
350x50
300x250**Source: Microsoft Data
AppNexus Inc. — Confidential
55. Instream Demo
Click here to see the Instream Video Pre-Roll demo on MSN Video
AppNexus Inc. — Confidential
56. AppNexus Inc. — Confidential
Outstream Demo
Click here to see the Outstream Video demo on MSN article pages
57. AppNexus Inc. — Confidential
BannerStream Demo
Click here to see BannerStream Demo:
58. Microsoft Monthly Volume & Details - Turkey
Source: Microsoft Data
AppNexus Inc. — Confidential
MSN Channel Impressions
Channel Size Impressions
Autos 300x250 994,696
728x90 225,081
Entertainment 300x250 20,620,523
728x90 9,170,351
Food and Drink 300x250 686,046
728x90 243,868
Health and Fitness 300x250 835,570
728x90 294,736
Homepage 300x250 36,806,122
728x90 72,813,342
Lifestyle 300x250 6,478,209
728x90 3,212,867
Money 300x250 2,441,252
728x90 1,353,519
News 300x250 15,654,706
728x90 8,775,325
Sports 300x250 2,891,873
728x90 1,387,287
Travel 300x250 140,913
728x90 50,337
Weather 300x250 404,357
728x90 410,261
Grand Total 185,891,241
Skype Impressions
Size Impressions
320x50 53,673,545
160x600 33,459,331
300x600 15,990,384
300x250 12,791,997
728x90 958,709
650x170 213
Grand Total 116,874,179
Outlook Impressions
Size Impressions
160x600 216,291,086
300x600 32,413,054
728x90 3,056,594
320x50 942,006
Grand Total 252,702,740
Outlook Native
Publisher Avg Monthly Imps
Outlook Native Mobile 15,748,215
Outlook Native Desktop 5,668,717
Grand Total 21,416,932
MSN Video Avails
Format Impressions
BannerStream MSN 31,866,657
MSN Instream (pre-roll) 699,867
MSN Outstream (in-
article) 10,957,082
Grand Total 43,523,606
Windows Impressions
Publisher Size Impressions
Windows Phone AppNetwork (336212) 480x80 18,773,141
320x50 6,274,244
300x50 4,371,077
640x100 304,761
300x250 152,243
Windows AppNetwork (348882) 728x90 11,329,246
160x600 9,779,157
300x250 5,674,527
320x50 1,742,207
300x50 864,205
Microsoft Casual Games (679569) 300x250 20,020,415
728x90 1,735,233
300x600 57,385
360x50 19,708
320x50 17,700
MSN Apps Windows (421218) 300x250 1,266,347
728x90 1,128,760
300x600 43,749
312x260 3,792
1x1 661
MSN Mobile Apps (421221) 320x50 129,870
640x100 33,437
300x250 25,728
600x500 24,771
320x49 20,293
Grand Total 83,792,657