IgnitionOne Display provides marketers with tools to engage audiences across devices through a powerful data management platform (DMP) with unique bid-decisioning technology and dynamic messaging capabilities. The DMP analyzes user data using proprietary algorithms to build audiences and score users based on their propensity to convert. This allows for personalized targeting and prioritizing outreach to prospects most likely to buy through dynamic creatives and bidding.

1. www.IgnitionOne.com | info@IgnitionOne.com | 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved.
Display Marketers want to engage audiences in a personalized, cross-device
conversation.
IgnitionOne Display provides a powerful DMP with unique bid-decisioning
technology, extensive cross-device and mobile targeting, and user-level
dynamic messages.
Power Display Campaigns with IgnitionOne's
Bidding-Decisioning Technology
Programmatic Display
Sell more by expanding audience
reach:
Look-alike Modeling: Model audiences based
on attributes of your most engaged converters.

Always get the best price for
your bids:
Dynamic Bidding Technology: Drive results with
scale and efficiency.
 Prioritize marketing outreach to
prospects most likely to buy:
User Engagement Scoring: Leverage
IgnitionOne’s Engagement Score to target
prospects on their propensity to buy.

Budget media spend towards most
engaged users:
Bid Discrimination: Stretch your media dollars
by serving ads to the most engaged users based
on their interests.

Know your customer so you can
better market to them:
Robust User Profiles: Build user profiles,
identify their content consumption and
accurately target them cross-device.

Convert users with customized 1:1
messaging:
Dynamic Creatives: Create one-to-one
marketing user experiences in real-time for users
with personalized, dynamic creative ads.

2. www.IgnitionOne.com | info@IgnitionOne.com | 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved.
IgnitionOne’s Display platform is part of the Digital Marketing Suite (DMS).
With a powerful Data Management Platform (DMP) at its core, the DMS
simplifies life for marketers by providing an integrated suite of solutions that
significantly improves digital marketing performance across all devices.
IgnitionOne’s DMP powers its display offerings by managing, analyzing, and
optimizing audience data to reach customers across all desktop and mobile
devices.
PROPRIETARY ALGORITHMS | IGNITIONONE DISPLAY
HOW IGNITIONONE’S DMS DOES IT:
IgnitionOne Display - The Data Science team builds out
proprietary data segments modeled from your 1st party data and
enhanced 3rd party data to understand contextual signals.
SmartRemarketingSM
brings back consumers who have already
expressed interest in your product.
Look-alike Modeling uncovers additional consumers who resemble
your highest converters.
Contextual Targeting delivers messaging based on the content,
providing the ability to find audiences at the right purchase stage.
Custom Targeting leverages 70+ data and inventory partners,
including exclusive partnerships, to build a significant audience
pool.
IgnitionOne's User Engagement Scoring provides one-to-
one marketing to your customers in real-time, using the highest
performing creative.
We analyze users’ behavior with our proprietary algorithims and
assign them a score based on their propensity to perform a desired
action (to convert). We then bid on the most optimized audiences to
maximize ROI.
Programmatic Display
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