As unit g321 research and planning workbook joshua duke
1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Candidate Number
Centre Name
Centre Number
Joshua Duke
4050
The Leigh Academy
61101
2. Masthead
Skyline
Anchorage Text
Price & Issue
Puffs
Barcode Main Coverline
Coverline
The masthead is the title/flag or
banner of the publisher of the
magazine.
Short statements that are
found on the cover of the
magazine that describe the
articles inside
A banner of information found
at top of page
Words and phrases to main
topic or image
Shapes containing important
information or quotes
The cost of the magazine
A digital pattern at bottom of
the magazine, used to buy the
magazine (sale)
Information about the main
article
Magazine Forms and Conventions
3.
4. Masthead, this is big and
bold. It’s the first thing you
see when you look or pick
up the magazine.
Main image, it covers 3/4ths
of the magazine, it uses high
key lighting to emphasis the
mask. The background is a
light colour to make the band
member stand out.
Barcode, This shows the
price of the magazine –
it is important, in order to
buy the magazine.
Skyline, This shows
the information at
the top of the page,
The information is in
different colours to
make it stand out
among the
magazine.
Coverline, shows the main topics
the magazine will be covering in
this issue.
Popular band name to
reel in the audience.
Box out, ‘FREE’ pull outs to
entice the audience to buy, it
is also eye catching.
5. Masthead, this is big and
bold. It’s the first thing you
see when you look or pick
up the magazine. It is in a
opposite colour to the
background to make it
stand out.
Main image, it uses high key
lighting of the band members
with a dark background to
make the band stand out
among everything on the
magazine.
Barcode, This shows the
price of the magazine –
it is important, in order to
buy the magazine.
Skyline, This shows the information at the top of the
page, The information is in the same colours to make it
stand out among the magazine.
Coverline, shows the main topics
the magazine will be covering in
this issue. They are headlined in
blue to lure the reader.
Popular band name to
reel in the audience. This
also stand out from the
rest of the magazine due
to it being a different
colour.
Another Skyline, This time at
the bottom of the magazine
(describing the other bands
inside)
6. Using, developing and challenging conventions
Title and colour schemes: The
magazine has a typical title
placement, the colour scheme
is ordinary as the colours are
mainly black and white (used
to make each other stand out)
There are a few other colours
that match the black and white.
Straplines: The strapline in this
magazine follows a different line to
the others as it overlaps the title
and does not stay in a straight line.
The strapline develops as it is in
different colours (white and red)
this is different to 2 of these
magazines.
Proportion: This magazine
changes the proportions of the
magazine and shows a long
shot of the band, in
comparison to the other
magazines in which the others
show the upper body of the
band member, this shows
nearly full body.
All Three: This magazine show
all three of title and
colour/straplines and proportion,
as the band member is showing
more than half the upper body
which changes proportion. As
well as the skyline is in white but
has hints of orange to max it out.
Finally the title is basic and the
colour scheme match really well
together.
7. A magazine can either use, develop or challenge the typical conventions.
USE OR FOLLOW
The conventions we see are expected and follow the typical patterns of most magazine
designs.
DEVELOP
Conventions are changed or adapted slightly to create a different effect or impact for the
audience.
CHALLENGE
The conventions are atypical or different from the normal magazine designs we see. The
use of layout, words or images may have been altered
Using, developing and challenging conventions
8. Representing and appealing to social groups
AGE
Age Audiences:
Child: Mainly Fun magazines, with favorite
characters, colouring etc..
Teen: Celebrities, fashion, based on teens
Adult: “adult magazines”, fashion, workout, food
Elder (OAP): health, money, gardening, support
and advice
9. Representing and appealing to social groups
GENDER
Male: Different types of magazines appeal to men.
Examples such as fitness, music, health, food etc.
Female: Different types of magazines appeal to
women. Examples such as health, beauty, fitness
10. Representing and appealing to social groups
RACE
Different Race magazines consist of:
Caucasoid (European)
Mongoloid (Asian And American Indian)
Negroid (East African Black)
Australoid (Australian And Oceanic)
Capoid (South African Black)
11. Representing and appealing to social groups
SEXUALITY
Different Sex magazines, consist of a magazine
based on men or women (just around that sex in
the magazine) Examples such as fitness men's or
women's fitness magazines.
12. Representing and appealing to social groups
EDUCATION
Education magazines are solely based on
education, for high school, college or university.
With different types of education, comes more
information there is inside the magazines.
13. Representing and appealing to social groups
OCCUPATION
There are different types of occupational
magazines, for example there are job seeking
magazines. Which will help you get a job. As well
as there are magazines based on a certain job
such as plumbing.
14. Representing and appealing to social groups
INCOME
Income magazines are based around money
making methods or “how to get rich quick” are
used for these magazine. There are also money
magazines based on others wealth.
15. Representing and appealing to social groups
STARTER - TARGET AUDIENCE+
Age
You should
describe a
person using an
age range of 10
to 20
Gender
You should
describe a person
using male or
female. Only one
gender. eg,.
Female 10-20
years old
Social Class
You should describe
a person using a
category of A to E
Depending on there
job.
A:Judges or doctors
B: Teachers
C:Plumbers
D:Shop workers
E”Students
16. Social Groups
Group A:
Bankers
Lawyers
Doctors
Surgeons
Scientist
Higher Management
- Rich Style -
Group B:
Teachers
Middle Management
Fairly Well Paid Pro ‘s
-Rich and
Mainstream style -
Group C1:
Junior Management
Bank Clerks
Nurses
White Collar Pro’s
- Slightly Mainstream -
Group C2:
Electricians
Plumbers
Carpenters
Blue Collar Pro’s
- Mainstream -
Group D:
Drivers
Post Sorters
Warehouse
- Mainly Mainstream -
Group E:
Students
Unemployed
Pensioners
- Younger Interests -
17. Representing and appealing to social groups
Social Group A
Price per issue – $108.88
Formal setting – Rolls-
Royce on cover – as
well as the Mise-en-
scene is set in a rich
area.
Advertising expensive
cars that the customer
can buy. As well as
other enticing
promotions at the
bottom of the
magazine.
Language:
They have used
proper English to
appeal to the rich –
There is not much text
on the cover as it is
showing off the rich
mise-en-scene.
Stereotypes:
Formal
Snob
Workaholic
Posh
Arrogant
Self-Centered
18. Magazine institutions and distribution
A media institutions is a company, business or establishment that is in charge of
one or more of the following elements surrounding any media product….
Distribution
Making a product or service available for use or consumption.
Marketing
Communicating the value of a product, service or brand to customers through
promotion.
Production
Constructing the finished product ready for distribution and consumption.
19. Identifying Music Magazine Forms and Conventions
published by Hamburg based
Bauer Media Group. That
distribute the magazine.
Mixmag is published by
development hell ltd.
ICP media is a consumer and
publisher of the digital
photographer.
20. Technologies and Processes
Physical Technology
Photographical cameras
have good range for view
and have long battery life.
There very good to use for
magazine pictures, the photos need
to be very good quality so the
camera needs to be top notch.
Digital Technology
Computer hardware
is good to produce and
edit magazines, everything (pictures,
text etc.. Can be produced on a
computer. Large storage and
durable software which runs with
the computer
Software
Photoshop is good to edit
rough pictures and make
them
more appealing to the
magazine audience. It can
Also be used to edit the
Overall magazine.
Printing
Printing processes,
Printer hardware is in high demand
and there needs to be a very high
powered printer to mass produce
magazines.
21. Researching Main Task
Contents Page
There is a main
image that covers
most of the page
this gets the
readers attention.
The contents title is used like a
masthead but not as big, this
simply tells you what you are
looking at
There are pictures placed
everywhere over the page, this
make the page more interesting and
give a glimpse of what is in the
magazine. Each page is listed individually and
has description of each. This gives
the reader exact knowledge of what
there looking for in the magazine.
Each paragraph has a cover line to promote it,
They are in bold and then promote the reader to
read the mini articles that then direct them to the
the main articles in the magazine.
The colour scheme is black, yellow, and
white and these colours contrast and
complement each other to make the text
stand out more on the page. The black
and yellow are relatable and are
consistently used in other contents pages
for kerrang magazines
Page numbers are listed
on each are very important
for the reader to find the
article that they want to
read.
22. Researching Main Task
Double Page Spread
The double page spread contains a lot of the
information on one page while there is is a large
picture covering the other page. This is the main thing
the reader will see, this is good because the reader is
drawn straightaway to the main feature of the double
page.
Certain words in the double pages are coloured (red/
pink) this makes up the article and works well together,
As well as the colours correlate well with the person on
the over side of the page to make it more aesthetically
pleasing and more comfortable for the reader with
harmonising colours.
There are also large letters to start of the
articles. The letter “D” is used in both articles
to start. This shows that the double page is all
about the featured person.
As well as a pull quote is used as the title
from the article interview and is used make
the reader want to read more of the article.
Header to show the people who carry out the interview.
For the editorial copy, the two light colours have been
used. Against the dark background, it makes the text
stand out and easier for the readers to see. It also shows
how the article is interview based. The white/Red text
shows the interviewer’s, words while the black/white text
is the artists words.
