This document discusses Blockbuster's decline and bankruptcy in 2010 due to rising losses and inability to gain or retain profitability. It compares Blockbuster to Netflix, which had over 17 million subscribers in 2011 and was growing rapidly using a mail-order and online streaming model. The author proposes to examine Blockbuster's issues in gaining profitability that led to its bankruptcy, as well as Netflix's success using alternative rental models like online streaming that contributed to Blockbuster's downfall in the media and entertainment rental industry.