Finding Your Hit One Mini-Game at a Time: Case Drive Ahead! (White Nights Conference Helsinki 2016)

1. Finding Your Hit One Mini-Game at a Time:
Case Drive Ahead!
Erik Pöntiskoski | Dodreams | White Nights Helsinki ‘16

2. Drive Ahead!
Google Play http://bit.ly/DriveAheadAndroid App Store http://apple.co/1Fn6lgh
Amazon Appstore http://bit.ly/DriveAheadAmzn

3. Our Challenge

4. Challenge for
game studios
… and any business
alike?

5. Our Solution
for Standing out from the Crowd

6. Solve a major problem
Step 1

7. Step 2: Reduce risk in individual game project
• Summer 2014: Formed mini-game strategy to validate ideas early on
the market
• Stopped development of huge game project
• Formed Artist-Developer teams to create mini-games
• Published 10 titles on iOS and Android in one year
(while spending 50% of time on client work)

8. Make the game feel new every day
Step 3

9. Develop the game consistently with fans
Step 4

10. The Community Around Drive Ahead!
Community of 500,000 fans
sharing and discussing gameplay clips online

12. Tel. +358 440 140 150 | Skype: epkoski
Email: erik.pontiskoski@dodreams.com | www.dodreams.com
Erik Pöntiskoski
CEO, Dodreams