The document discusses strategies for creating the perfect in-game store to engage and monetize users. It recommends that stores should be a core part of the game, keep users engaged for long periods by giving them reasons to return. It also suggests including everyday shopping to complete the story, enhance gameplay and provide immediate return on investment. Stores should be located where users frequent like every level or after winning events. Mystery mechanics like unlocking hidden items and surprise boxes can also be used.

1. THE PERFECT STORE
GETTING USERSTO SPENDTIME AND
MONEY INYOUR STORE

2. ABOUT ME - YANIV NIZAN
GAME GEEK TURNED ENTREPRENEUR
#1 in Digger
Addicted to Civilization
15Years Later

3. ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION
eyeview - Monetize videos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization

4. ABOUT SOOMLA
•Create Beautiful Stores
•Templates and Wizard
•iOS, Android, Unity, Cocos2d-x
•Optimize Revenue

5. PERFECT STORES

6. PERFECT STORES
WHAT DOES
IT MEAN?•Core part of the game
•Keep users engaged for long periods
•Give users reasons to come back
•MAKING MONEY

7. EVERY DAY SHOPPING
•Complete the story
•Affordable
•Enhance game play
•Immediate ROI

8. STORE LOCATION
•Every Level/Session
•On Winning Events
•One Step Away

9. SELLING VALUE
•Visualize Attributes
•Easy Comparison
•Many Combinations
•"Are you Sure?"

10. MYSTERY
•Unlocking Items
•Silhouettes
•Surprise Box

11. KEEP IT FRESH
•Levels & Upgrades
•Seasonal items
•Limited editions

12. WAITING MECHANICS
•Fuel, Energy, ...
•Time to replenish
•Waiting in the store

13. SUMMARY
• Every Day Goods
• Store Location
• Selling Value
• Mystery
• Keeping it Fresh
• Waiting Mechanics

14. THANK YOU
www.soom.la
blog.soom.la