Delivered at Casual Connect Asia 2017. As the mobile gaming industry grows, the Asian mobile gaming market is the biggest in the world. Many gaming companies want to have success in both markets. To achieve this, teams need to do a lot of work and use different approaches, especially for difficult markets like China. Join Qi Chen, COO of FunPlus, as he shares how FunPlus competes in eastern and western markets.

1. GROW YOUR GAMES
MAKE LESS MISTAKES

2. WHO IS FUNPLUS
WHAT ARE WE
WORKING ON?

3. FOUNDED IN 2010
TOP GAME DEVELOPER ON FACEBOOK
TOP DEVELOPER IN GOOGLE PLAY AND
APPLE APP STORE
1MM+ PLAYERS
INTERNATIONAL TEAM 1/3 EMPLOYEE

4. KINGSGROUP
STUDIO

5. Top grossing #1 in US Featured by Platform

6. FAMILY FARM

7. GAME PLAY
MARKETING
COMMUNITY
LOCAL,CS,OP
S

8. GAME PLAY
RETENTION
Test - Alpha - Beta - Geo beta
LTV
Art style

9. MARKETING
BENCHMARK
Strategy game / Casual simulation game
Never stop fighting with frauds

10. MARKETING
Android vs iOS
UA IN CHINA

11. MARKETING
Balance of ROI and volume
Requirement for marketing team
Finding 20% paying players .

12. COMMUNITY
Great community make difference

13. COMMUNITY
Great community drive new install and engagement

14. COMMUNITY
Developing game
with loyal players

15. LOCAL,CS,OP
S
Localization Quality > Quantity
Customer Support:
very hard to acquire new player,
also very easy to lose one player by bad CS

16. LOCAL,CS,OP
S
Game operation:
Pace to update : 1-1.5month
Good planning on game events (not only for Asia )

17. WE ARE

18. CREATE, INVEST AND SUPPORT
TOP STUDIOS TO MAKE GREAT
ENTERTAINMENT PRODUCTS
WE ARE WITH THE MOST
TALENTED PEOPLE AROUND
THE WORLD TO BUILD HIGH
QUALITY CONTENT

19. BON FIRE

20. THAT GAME

21. JENOVA

22. CLOUD9

23. STREE

24. ASHER
VOLLME

25. GUILDLINGS BY
SIRVOSTUDIOS
COMING TO MOBILE IN 2017

28. NEXT
ENTERTAIN
MENT

29. MEME.CH

30. $50M FUND TO SUPPORT
INDIE DEVELOPER
HELP DISTRIBUTE INDIE
GAME AND BUILD HEALTHY
ECO SYSTEM

32. FIND ME AT
QI.CHEN@FUNPLUS.C
OM
LOOKING FORWARD
TO WORKING WITH
GREAT TALENTS