This document outlines a proposal for a new physics-based racing game called XTREEM PHIS X RACER. The game would use realistic physics and interesting maps that change orientation. It would target teenage and young adult gamers interested in fast-paced games. The developers provide details on competitors, prototypes, business plans, and marketing strategies to make the game free-to-play supported by ads. They believe the game could become popular like Flappy Bird through competitive online racing and leaderboards.

1. X TREEM PHIS X RACER
Noah W
Michael
Noah C
William

2. The Five W’s
• Who? Gamers who enjoy racing games
• What? Going fast in a racing game
• When? After school, during free time
• Where? On any computer
• Why? Few racing games use realistic physics
engines

3. Problem
• You are bored and want to go fast, but none of
the racing games on the market are
interesting enough or have cool enough maps.

4. The Question
• How can we make a fun physics based racing
game that has interesting maps and is
accessible to all?

5. Key Insights
• Most racing games do not use interesting
physics based on a realistic engine
• They also lack complex tracks that change
orientation

6. Elevator Pitch
WELCOME TO XTREEMPHISXRACER! Are you tired of the same old
racers? Do you like going fast? Is consistent gravity bothering you?
THEN THIS IS THE GAME FOR YOU. This new innovative racing game
takes the best parts of racing simulators and traditional Kart racers and
puts them together into a single game. XTREEM racer uses the Unity
gaming engine to create a physics based game set in a pseudo reality
of alternate gravity and mechanics. The maps are disorienting and
incredibly entertaining while you traverse the tessellation infused
terrain. This game will soon rival the popularity of other flash hits like
flappy bird and 2048 with its highly competitive and addictive style.
Currently the app is limited to the web but we hope to bring it to the
Google Play Market and IOS Stores in the future.

7. User Personas
• Youth
– Children ages 8-13
• Like simple computer games
• Parents want to avoid violence
– Young Adults 14-18
• Our target audience,
• Interested in fast-paced, interesting games
– Slightly Older Adults 19-23
• May be less inclined to play a game which seems childish in appearance.
Will still have essentially the same game tastes as the 14-17 age group.
• We are also targeting people interested in playing a fun game with their friends.
• Older people will probably not be interested in our game.

8. Competitors
• We are competing with all other racing games.
Our edge will be the fact that our game will be
free and much more simple. The point of
PYSICS RACER is to create a small competitive
community that races each other and climb
the leader boards, like FLAPPY BIRD!

9. MVP
• The minimum viable product will include a
basic map and a car than can drive around at
least one complete lap. We will focus on
getting the turning, braking, and acceleration
to work for the first release of the game.

10. Flow and User Feedback
• As a game, our flow is fairly simple
• We have a loading screen that brings the user
into the game
• This is followed by a server list where a user
can start or join a server
• We made the game multiplayer in response to
user feedback

11. Wireframes

12. Loading Screen

13. Server Menu

14. In Game

15. Winning

16. X TREEM Head On Collision

17. Feasibility
• When the team began this project we had no
idea how feasible it would be. But through a
lot of work with the Unity game engine we
have found that a MVP will be quite
accomplishable.
– Our game does not rely heavily on data from other
sources

18. Business Plan
• This game will be free on the app market and
be financed solely through ads. By creating a
competitive community a small amount of
apps should be very lucrative.
• We already have a customer base of at least 5
people

19. Advanced Marketing Stratagems
• Create viral marketing campaign with cute
kittens driving cars
• Make a website and post links to it on all
social media sites
• Encourage to spread our app via word of
mouth

20. Credits
Developers:
William
Noah C
Noah W
Michael
Many thanks to M C Escher for inspiration and
support