SlideShare a Scribd company logo
People spent $1.6 billion on virtual goods in 2009 
Why?
Social games generate… social emotions!
Friends are now accessible through the game
Mandala is a social games publisher
1. New type of social games

2. International ambition with multilingual games

3. R&D program to increase paying users conversion rate

4. Personal strong expertise on viral marketing strategy for video
games
Why are we so special?
Did you know?
20% 
have paid cash
for in-game benefits
50% 
of Facebook log-ins are specifically to play games
Average social gamer: a 43 years old woman
69% women playing social games
31% men
Business model: in-game transactions
The most expanding market in the video game industry
$1,380,000,000
Invested into 87 specialized
companies in 2009!
Nov 09: Playfish acquired by EA for $400M!
June 10: Zynga raised $147M!
July 10: Playdom acquired by Disney for $763M!
Nadya JAHAN - CEO!
32 years old
Digital native & video games
addict 
Social networks pioneer 
Former business developer in
the video game industry
Early entrepreneur at 18
Technical background
The team: video games experts
Vaghé
Marketing manager
Guillaume
Graphic Designer
Axel
Graphic Designer
Florent
Game designer
Renaud
AS3 Developer
Davy
Community manager
Nadya
CEO & Business dev.
Thanks!
@nadyajahan
nadya@mandalagames.com
Nadya JAHAN
Founder & CEO

More Related Content

What's hot

Social Casino Q1 2014. Whats going on and why you should care.
Social Casino Q1 2014. Whats going on and why you should care. Social Casino Q1 2014. Whats going on and why you should care.
Social Casino Q1 2014. Whats going on and why you should care. Elad Kushnir
 
Kathy_Jiang_PresentationZynga
Kathy_Jiang_PresentationZyngaKathy_Jiang_PresentationZynga
Kathy_Jiang_PresentationZyngaYiranJiang3
 
hi5 Case Study: Leveraging Virtual Goods for Virality
hi5 Case Study: Leveraging Virtual Goods for Viralityhi5 Case Study: Leveraging Virtual Goods for Virality
hi5 Case Study: Leveraging Virtual Goods for Viralityhi5
 
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...Elad Kushnir
 
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5
 
Facebook social gaming
Facebook social gamingFacebook social gaming
Facebook social gamingSugih Liawan
 
Casino Games - Raf Keustermans
Casino Games - Raf KeustermansCasino Games - Raf Keustermans
Casino Games - Raf KeustermansPocket Gamer Biz
 
MONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing StrategyMONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing StrategyAhmed Usman Ahmed
 
Social Gaming Revolution (2013-Sep-11)
Social Gaming Revolution (2013-Sep-11)Social Gaming Revolution (2013-Sep-11)
Social Gaming Revolution (2013-Sep-11)Gerald Tan
 
State of the Social Casino Industry, Q3 2014
State of the Social Casino Industry, Q3 2014State of the Social Casino Industry, Q3 2014
State of the Social Casino Industry, Q3 2014Elad Kushnir
 
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...hi5
 
Michael Kalkowski's Presentation
Michael Kalkowski's PresentationMichael Kalkowski's Presentation
Michael Kalkowski's PresentationMediabistro
 
Public Interest Gaming by Alan Gershenfeld
Public Interest Gaming  by Alan GershenfeldPublic Interest Gaming  by Alan Gershenfeld
Public Interest Gaming by Alan GershenfeldRobin Alter
 
PG Connects London - social casino
PG Connects London - social casinoPG Connects London - social casino
PG Connects London - social casinoRaf Keustermans
 
Game industry at change: WOW epic mounts vs. Friends for Sale
Game industry at change: WOW epic mounts vs. Friends for SaleGame industry at change: WOW epic mounts vs. Friends for Sale
Game industry at change: WOW epic mounts vs. Friends for SaleJussi Laakkonen
 
Social Casino and APAC - Present & Future
Social Casino and APAC - Present & FutureSocial Casino and APAC - Present & Future
Social Casino and APAC - Present & FutureAdi Hanin
 
6 Myths About The Game Development Industry by Utah Tech Labs
6 Myths About The Game Development Industry by Utah Tech Labs6 Myths About The Game Development Industry by Utah Tech Labs
6 Myths About The Game Development Industry by Utah Tech LabsUtah Tech Labs
 
Social Plays In Networked Gaming
Social Plays In Networked GamingSocial Plays In Networked Gaming
Social Plays In Networked GamingKate Hancock
 

What's hot (19)

Social Casino Q1 2014. Whats going on and why you should care.
Social Casino Q1 2014. Whats going on and why you should care. Social Casino Q1 2014. Whats going on and why you should care.
Social Casino Q1 2014. Whats going on and why you should care.
 
Kathy_Jiang_PresentationZynga
Kathy_Jiang_PresentationZyngaKathy_Jiang_PresentationZynga
Kathy_Jiang_PresentationZynga
 
hi5 Case Study: Leveraging Virtual Goods for Virality
hi5 Case Study: Leveraging Virtual Goods for Viralityhi5 Case Study: Leveraging Virtual Goods for Virality
hi5 Case Study: Leveraging Virtual Goods for Virality
 
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...
 
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
 
Facebook social gaming
Facebook social gamingFacebook social gaming
Facebook social gaming
 
Casino Games - Raf Keustermans
Casino Games - Raf KeustermansCasino Games - Raf Keustermans
Casino Games - Raf Keustermans
 
MONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing StrategyMONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing Strategy
 
Social Gaming Revolution (2013-Sep-11)
Social Gaming Revolution (2013-Sep-11)Social Gaming Revolution (2013-Sep-11)
Social Gaming Revolution (2013-Sep-11)
 
State of the Social Casino Industry, Q3 2014
State of the Social Casino Industry, Q3 2014State of the Social Casino Industry, Q3 2014
State of the Social Casino Industry, Q3 2014
 
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...
hi5 GDC Online 2010: Secrets Revealed: Exploring the Next Generation Online G...
 
Michael Kalkowski's Presentation
Michael Kalkowski's PresentationMichael Kalkowski's Presentation
Michael Kalkowski's Presentation
 
Public Interest Gaming by Alan Gershenfeld
Public Interest Gaming  by Alan GershenfeldPublic Interest Gaming  by Alan Gershenfeld
Public Interest Gaming by Alan Gershenfeld
 
PG Connects London - social casino
PG Connects London - social casinoPG Connects London - social casino
PG Connects London - social casino
 
Game industry at change: WOW epic mounts vs. Friends for Sale
Game industry at change: WOW epic mounts vs. Friends for SaleGame industry at change: WOW epic mounts vs. Friends for Sale
Game industry at change: WOW epic mounts vs. Friends for Sale
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
Social Casino and APAC - Present & Future
Social Casino and APAC - Present & FutureSocial Casino and APAC - Present & Future
Social Casino and APAC - Present & Future
 
6 Myths About The Game Development Industry by Utah Tech Labs
6 Myths About The Game Development Industry by Utah Tech Labs6 Myths About The Game Development Industry by Utah Tech Labs
6 Myths About The Game Development Industry by Utah Tech Labs
 
Social Plays In Networked Gaming
Social Plays In Networked GamingSocial Plays In Networked Gaming
Social Plays In Networked Gaming
 

Viewers also liked

Use of Color Psychology at Home
Use of Color Psychology at Home Use of Color Psychology at Home
Use of Color Psychology at Home calebsam
 
Personal Mandalas
Personal MandalasPersonal Mandalas
Personal Mandalasathenamilis
 
Mandala and its symbolic buddhist teachings
Mandala and its symbolic buddhist teachingsMandala and its symbolic buddhist teachings
Mandala and its symbolic buddhist teachingsTerry Tong
 
Radial symmetry ACTIVITY 1ESO
Radial symmetry ACTIVITY 1ESORadial symmetry ACTIVITY 1ESO
Radial symmetry ACTIVITY 1ESOPaz Carpintero
 
Symbolism of the Mandala
Symbolism of the MandalaSymbolism of the Mandala
Symbolism of the MandalaMVLibrary
 
Assignment: Radial Balance and Visual Contrast
Assignment: Radial Balance and Visual ContrastAssignment: Radial Balance and Visual Contrast
Assignment: Radial Balance and Visual ContrastJacques de Beaufort
 
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)Centralis
 
Mandala ppt
Mandala pptMandala ppt
Mandala pptmgram2
 
Mandalas All Around Us2[1]
Mandalas All Around Us2[1]Mandalas All Around Us2[1]
Mandalas All Around Us2[1]Jenna Freck
 
Mandalas power point
Mandalas power pointMandalas power point
Mandalas power pointmariautn
 

Viewers also liked (16)

Use of Color Psychology at Home
Use of Color Psychology at Home Use of Color Psychology at Home
Use of Color Psychology at Home
 
Personal Mandalas
Personal MandalasPersonal Mandalas
Personal Mandalas
 
Color psychology
Color psychologyColor psychology
Color psychology
 
Mandala and its symbolic buddhist teachings
Mandala and its symbolic buddhist teachingsMandala and its symbolic buddhist teachings
Mandala and its symbolic buddhist teachings
 
Radial symmetry ACTIVITY 1ESO
Radial symmetry ACTIVITY 1ESORadial symmetry ACTIVITY 1ESO
Radial symmetry ACTIVITY 1ESO
 
Symbolism of the Mandala
Symbolism of the MandalaSymbolism of the Mandala
Symbolism of the Mandala
 
Symmetry
SymmetrySymmetry
Symmetry
 
Assignment: Radial Balance and Visual Contrast
Assignment: Radial Balance and Visual ContrastAssignment: Radial Balance and Visual Contrast
Assignment: Radial Balance and Visual Contrast
 
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen)
 
Mandala presentacion
Mandala presentacionMandala presentacion
Mandala presentacion
 
Mandala ppt
Mandala pptMandala ppt
Mandala ppt
 
Mandalas
Mandalas Mandalas
Mandalas
 
Mandalas
MandalasMandalas
Mandalas
 
Mandalas
MandalasMandalas
Mandalas
 
Mandalas All Around Us2[1]
Mandalas All Around Us2[1]Mandalas All Around Us2[1]
Mandalas All Around Us2[1]
 
Mandalas power point
Mandalas power pointMandalas power point
Mandalas power point
 

Similar to Introducing Mandala

Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnPieter-Jan Adriaensens
 
The social games market
The social games marketThe social games market
The social games marketNadya Jahan
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising MinecraftTomEccles4
 
Social gaming: is it gambling?
Social gaming: is it gambling? Social gaming: is it gambling?
Social gaming: is it gambling? Raf Keustermans
 
Busting 10 social games myths
Busting 10 social games mythsBusting 10 social games myths
Busting 10 social games mythsICO Partners
 
Mobile social gaming market guide
Mobile social gaming market guideMobile social gaming market guide
Mobile social gaming market guideSoko Media
 
Nintendo marketing plan
Nintendo marketing plan Nintendo marketing plan
Nintendo marketing plan Kevin Hammond
 
Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Soumo Dhali
 
Vrijdag 28 08-game-asx
Vrijdag 28 08-game-asxVrijdag 28 08-game-asx
Vrijdag 28 08-game-asxbitethelemon
 
Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Digiworks
 
Think social to go global
Think social to go globalThink social to go global
Think social to go globalShaoning Pan
 
Social Gaming
Social GamingSocial Gaming
Social Gamingcresendo
 
Gamer 2.0, Exploring the use of Gaming, Community, & Social Media
Gamer 2.0, Exploring the use of Gaming, Community, & Social MediaGamer 2.0, Exploring the use of Gaming, Community, & Social Media
Gamer 2.0, Exploring the use of Gaming, Community, & Social MediaChris
 

Similar to Introducing Mandala (20)

Alt forge final deliverable
Alt forge final deliverableAlt forge final deliverable
Alt forge final deliverable
 
Online games
Online gamesOnline games
Online games
 
Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturn
 
The Social Gaming Revolution
The Social Gaming RevolutionThe Social Gaming Revolution
The Social Gaming Revolution
 
Gaming Market Survey
Gaming Market SurveyGaming Market Survey
Gaming Market Survey
 
The social games market
The social games marketThe social games market
The social games market
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising Minecraft
 
Social gaming: is it gambling?
Social gaming: is it gambling? Social gaming: is it gambling?
Social gaming: is it gambling?
 
Gaming industry
Gaming industryGaming industry
Gaming industry
 
Busting 10 social games myths
Busting 10 social games mythsBusting 10 social games myths
Busting 10 social games myths
 
Mobile social gaming market guide
Mobile social gaming market guideMobile social gaming market guide
Mobile social gaming market guide
 
Nintendo marketing plan
Nintendo marketing plan Nintendo marketing plan
Nintendo marketing plan
 
Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization
 
Vrijdag 28 08-game-asx
Vrijdag 28 08-game-asxVrijdag 28 08-game-asx
Vrijdag 28 08-game-asx
 
Console Games
Console GamesConsole Games
Console Games
 
Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Gamification : digital marketing entertainment
Gamification : digital marketing entertainment
 
Think social to go global
Think social to go globalThink social to go global
Think social to go global
 
Presentation games complete
Presentation games completePresentation games complete
Presentation games complete
 
Social Gaming
Social GamingSocial Gaming
Social Gaming
 
Gamer 2.0, Exploring the use of Gaming, Community, & Social Media
Gamer 2.0, Exploring the use of Gaming, Community, & Social MediaGamer 2.0, Exploring the use of Gaming, Community, & Social Media
Gamer 2.0, Exploring the use of Gaming, Community, & Social Media
 

Recently uploaded

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀DianaGray10
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupCatarinaPereira64715
 
Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.Boni Yeamin
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka DoktorováCzechDreamin
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutesconfluent
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXUXDXConf
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineUXDXConf
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backElena Simperl
 

Recently uploaded (20)

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UX
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at Priceline
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 

Introducing Mandala

  • 1.
  • 2. People spent $1.6 billion on virtual goods in 2009 Why?
  • 3.
  • 4. Social games generate… social emotions!
  • 5. Friends are now accessible through the game
  • 6. Mandala is a social games publisher
  • 7. 1. New type of social games 2. International ambition with multilingual games 3. R&D program to increase paying users conversion rate 4. Personal strong expertise on viral marketing strategy for video games Why are we so special?
  • 8. Did you know? 20% have paid cash for in-game benefits 50% of Facebook log-ins are specifically to play games
  • 9. Average social gamer: a 43 years old woman 69% women playing social games 31% men
  • 10. Business model: in-game transactions
  • 11. The most expanding market in the video game industry $1,380,000,000 Invested into 87 specialized companies in 2009! Nov 09: Playfish acquired by EA for $400M! June 10: Zynga raised $147M! July 10: Playdom acquired by Disney for $763M!
  • 12. Nadya JAHAN - CEO! 32 years old Digital native & video games addict Social networks pioneer Former business developer in the video game industry Early entrepreneur at 18 Technical background
  • 13. The team: video games experts Vaghé Marketing manager Guillaume Graphic Designer Axel Graphic Designer Florent Game designer Renaud AS3 Developer Davy Community manager Nadya CEO & Business dev.