Making the games played by millions: why, how and by whom? - Alexander mamontov - Wooga
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Making the games played by millions: why, how and by whom?
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Making the games played by millions: why, how and by whom? - Alexander mamontov - Wooga
- 1. Making the Games played by Millions: Alexander Mamontov Why, How and by Whom?
- 3. Topics
- 4. - Who? - Why? - How?
- 5. Who are we?
- 8. Wooga Info: Berlin, Social games
- 9. 250+ 45 55%
- 11. 4.5M DAU 2.5 years
- 13. Who?
- 14. Why Games for Millions?
- 17. Do you play games every day?
- 19. Do you listen to music every day?
- 20. Do you watch VIDEOS every day?
- 28. Vision 2020
- 31. - Who? - Why?
- 32. How are we doing it?
- 34. US Top Grossing, 2013/09/10
- 35. 2 rules of success: 1) Never tell everything you know 2) ….
- 36. Just kidding, here we go*! *With REAL examples!
- 37. III. PROCESS IV. GET THE BEST II. APPROACH I. TEAM
- 38. I. Team
- 40. Diamond Dash Facebook: • Product Lead • Product Manager • Backend Engineer • Outsource Flash Engineer AgileI. TEAM
- 42. Don’t follow the HIPPO* IndependentAgileI. TEAM
- 43. *HIPPO = Highest Paid Person's Opinion IndependentAgileI. TEAM
- 44. Fast Communication I. TEAM IndependentAgile Communicative
- 46. II. Approach
- 48. New Users on Facebook
- 49. Iterative approach II. APPROACH Focused Iterative
- 51. Try Fast Fail Fast! II. APPROACH Focused Iterative Fail Fast!
- 52. Try fast, Fail fast! In our work, we: Iterate Stay Focused
- 54. Find the fun! Antti Hattara – “Needle In Haystack” III. PROCESS Find the fun
- 55. Find the funIII. PROCESS “Super collapse”
- 56. Find the funIII. PROCESS
- 57. Find the funIII. PROCESS
- 58. Question the fun Find the fun Question the funIII. PROCESS
- 59. Find the fun Question the funIII. PROCESS
- 60. Find the fun Question the funIII. PROCESS
- 61. Find the fun Question the funIII. PROCESS
- 62. Find the fun Question the funIII. PROCESS
- 63. Find the fun Question the funIII. PROCESS
- 64. Find the fun Question the funIII. PROCESS
- 65. Usability Tests Find the fun Question the fun UsabilityIII. PROCESS
- 66. Find the fun Question the fun UsabilityIII. PROCESS
- 67. Usability Tests Seriously!!! Find the fun Question the fun Usability!!!III. PROCESS
- 68. Find the fun Question the fun Usability!!!III. PROCESS
- 69. Polish the User’s Experience Find the fun Question the fun Usability! PolishingIII. PROCESS
- 70. Find the fun Question the fun Usability! PolishingIII. PROCESS
- 71. III. PROCESS Find the fun Question the fun Usability! Polishing
- 72. Make usability tests While creating the game, we: Question the fun! Look for core fun Polish the UX
- 73. IV. Getting the MAX
- 74. Post-release is the key Post-releaseIV. GET THE MAX
- 75. 2010 OCT 2011 MAR 2013 SEP Concept Work on the Live product Launch Diamond Dash Facebook Post-releaseIV. GET THE MAX
- 80. IV. GET THE MAX Post-release
- 81. Analytics Post-release AnalyticsIV. GET THE MAX
- 82. Post-release AnalyticsIV. GET THE MAX
- 83. A/B tests IV. GET THE MAX Post-release Analytics A/B Tests
- 84. A B Post-release Analytics A/B TestsIV. GET THE MAX
- 85. Make A/B tests To get the maximum the game, we: Analyze numbers Work hard post-launch
- 86. III. PROCESS Find the fun Question fun Usability Polishing IV. GET THE MAX Post-release Analytics A/B Tests II. APPROACH Focused Iterative Fail Fast! I. TEAM CommunicativeIndependentAgile
- 87. - Who? - Why? - How?
Editor's Notes
- Wooga
- Wooga Info: Games
- Wooga Info: Team
- Why are we making games for Millions? To answer this question, I’ll first go back a couple of years, to show this logo of our company…
- If you asked if they listened to music or watched videos, their answer would be yes.
- Halo controller layout
- In order to achieve those targets, we have to move with the biggest and most influential platformsFB. Apple, now Android.
- In order to achieve those targets, we have to move with the biggest and most influential platformsFB. Apple, now Android.What kind of model should we chose for these games?
- Platforms and Models confirmed – what’s next? What are the rules of success?
- Antti Hattara – Needle In Haystock