The document summarizes Epignosis, a Greek startup that builds eLearning tools. It discusses their product, eFront, which is an open-source learning management system tailored for small and medium enterprises. It also outlines their strategy to use the community edition to build awareness and improve the product while focusing on paid editions. Their goal is to reach more customers through partners and online marketing to achieve profitability within 2 years.

1. EPIGNOSIS ELEARNING PRODUCTS Athanasios Papagelis | papagel@efrontlearning.net

2. The company Epignosis is a greek startup that builds elearning tools We work with open-technologies and offer elegant open-source solutions We build solutions targeting an international audience We aim at 1 st place on whatever we do

3. Learning systems Generation 1 Logistics of traditional learning Generation 2 Simple learning, assessments Generation 3 (today) Skill-gap analysis, Social learning, Talent management, Compensation, Hiring process, … Generation 4 (future) Advance Personalize learning, …, 21 st century’s grand challenging for Engineering http://www.asme.org/NewsPublicPolicy/Newsletters/METoday/Articles/21st_Centurys_Grand.cfm

4. Market The LMS market is large and keeps growing (~15% per year) The SME segment is particularly promising (~30% per year) LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates)

5. Opportunity SME’s need a learning system that is: Cost effective, offers fast implementation, small maintenance cost, all-in-one solution, vendor unlocked Easy to use, intuitive, standards certified, multilingual, feature-rich, extensible, professionally supported

6. Product eFront Tailored made to meet the needs of SMEs Web 2.0 technologies and concepts User-friendly, complete, cost-efficient, all-in-one,… Mature Users | Customers |Partners all around the world Translated in 39 languages Alternate finalist for Best Project for Academia [sourceforge.net] Coverage on several web-mediums [webresourcedepot, techworld,…] 4 editions Community [Open-source community / Individual Trainees] Educational [Educational Institutes] Enterprise [SMEs] EAS [Hosted Solution]

7. Product

8. Competition High-end (e.g. SumTotal) or open-source (e.g. Moodle) do not sufficiently cater for the fast-growing SME market eFront focuses on SMEs and educational institutes, covering their needs for a simple, cost-effective, complete product Open-source High-end e-Front Emphasis on user experience    Cost effective    Rich enterprise functionality    Not overly complex   

9. Strategy Use the community edition to: Build awareness Improve the product Shape the roadmap Build a network of partners around the globe Sell vertical solutions and services Improve all product editions through time BUT Improve the paid editions in a faster pace Offer better support for paid editions

10. Distribution strategy Products will be delivered through the internet & partners network Potential customers will be reached: via partners through online marketing / advertisement through world-of-mouth from users of community edition from our web-site

11. Partners

12. Partners map

13. Financials We seek an initial investment of €1M Intensify marketing effort Grow sales team Accelerate the implementation of product roadmap Attract talented individuals Break even after 24 months >7M cumulative profit after 60 months

14. Financials [2]

15. Learn more

16. APPENDIX

17. Eco system

18. Visitors .X visitors = Y interested users = Z clients .Indicative numbers: 1000 visitors = 100 users = 2 clients . Goal: Increase X, Improve Y, Z

19. Management EPIGNOSIS Thanassis Papagelis, Founder & Director Pericles Venakis, Technical Director Georgios Kalfas, Sales Director Virtual Trip Group Dimitris Tsigos, CEO Evangelos Zeginoglou, Business Development Director Andrew Hughes, International Business Development Manager Evangelos Kotsovinos, Chief Strategy Officer

20. Customer Feedback on LMSs

21. Financial estimates – detail Estimates validated Bottom-up Get traffic from 8K/month to 130K/month in 4 years Conversion rate: ~0,1% New partner acquisition (>135 partners in 4 years) Current statistics: 1 request /150 users Top-down Total addressable market size: ~$2.5B in 2014 We aim to capture ~0.45% of the LMS market until 2014 Predicted Sales for 5 th year $11M

22. Partners Pipeline Company Country % Progress New Learning Norway 95 Innovista Germany 80 Samcruz India 75 Computrain US 70 Creando Training Sweden 60 Apan Muelt Consults Nigeria 60 Webhat Poland - Ukraine 50 EBS Turkey 50 Centre 4learning Pakistan 50 ARABD Saudi Arabia 50 ACP Singapore 50 UKS UAE 50

23. Proposed investment We seek an initial seed or round A investment of $1 million The funds will be used to Invest in R&D to maintain competitive edge Boost customer acquisition and sales Grow partners network Build awareness/brand-name

24. SWOT Analysis Strengths Market proven product Specialized editions for vertical markets Growing network of resellers Positive product buzz on the net Growing community Weaknesses Small penetration / Awareness Inadequate Marketing / Sales resources Opportunities Increasing Learning needs on growing economies Growing market / High Growth rate on SMEs Downturn economy suits eLearning Green economy suits eLearning Infrastructure improvements boosts eLearning Threats Competition Needs continuous product investment Big sales cycles

25. Web-site Leads [1/2] 595 leads 153 leads since June 27th 75 % ( 446 leads ) received from December '08 to September 10 2009 22,6% Partnership related 77,4% Sale related M ore than 65 countries around the globe Top 15 countries produces 60% of the sales leads

26. Web-site Leads [2/2] (15 major countries)

27. The big picture learning blends with many enterprise processes

28. The big picture LMS users – breakdown by industry

29. The big picture Initial LMS cost for bigger corporations (acquire, install, customize) > 5000 learners

30. The big picture Initial LMS cost for smaller corporations (acquire, install, customize)

31. The big picture types of learning on enterprises (trends)

32. The big picture segmentation of eLearning field

33. The big picture Why organizations use LMSs

34. The big picture Companies plans for the next 12 months

35. The big picture eLearning trends Social learning * Personalization * Mobile learning * Rapid eLearning Precise eLearning ROI measurement Simulations Serious games Web 2.0 * Collaboration tools, Aesthetic integrity, Desktop-like experience Talent Management *