Uni fi case study

1. For 35 years, Ervin Leasing
operated helping vendors,
customers and the community
funding projects. In 2013 the
Bank of Ann Arbor became a
partner in the newly founded
UniFi with the strategic goal
of expanding the reach of
the operation both in small
businesses and in the
community. UniFi has worked
with over 9,000 vendors to fund more than 85,000 transactions totaling over
$1 billion. The makeup of the organization includes an experienced team of
veterans averaging 22 years of experience with the company. “We offer our
clients unparalleled products and services and UniFi is uniquely positioned to
dominate in a largely underserved market” - RJ Grimshaw
UniFi experienced a 228% increase in funding after 6 months of using Cardone University
on a daily basis with organization leadership and the sales staff.
Objectives
• Provide consistent training to the team
• Reduce costs of live quarterly off-site training
• Create consistency across platform with training
Solution
• Daily training requirement for sales staff
(independent)
• Establish benchmarks for daily training
• Company wide mandate for training as a part
of compensation
Results
• 265% Increase in Sales Volumes
Case Study
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Challenge
With the outside funding from the Bank
of Ann Arbor coming to UniFi, also came
expectations of massive business growth.
The challenge was to provide impactful
training to a seasoned sales team that
allowed for personal development to
take place in bite-sized chunks daily as
opposed to quarterly off-site training
that carried with it greater expense and
scalability limitations.
Results
After 6 months of daily consistent training,
UniFi’s team was able to increase their sales
from $13 million in 2013 to $35 million in sales
in 2014. Total sales for Q1 2015 already exceed
$22 million.
The group has built a scalable training platform
for the success of their salespeople as their
company grows that can be accessed 24/7 from
their home, the office, and on any tablet
or smartphone.
With daily training, and full accountability for all
training activity the UniFi is poised for their run
to $100,000,000 in sales in 2015.
Approach
Once it was determined that Cardone
University was the best-suited solution
for the needs of the staff, a daily training
program was created for the Leadership
and Sales Staff.
Each day the sales staff was required
to interact with 2 sales lessons within
the platform. In addition, managers led
skill focused sales meetings using a
proprietary Cardone process for training
that delivers retention rates 4x higher
than traditional training methods.