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Caso Tecnonexo - MIT Sloan School of Management
The document analyzes Tecnonexo's strategy for entering the U.S. e-learning market through organic growth. It finds that the U.S. market is comprised of many smaller niches rather than a single large market. Most firms focus on custom content for specific domains and industries. It recommends that Tecnonexo first focus on smaller U.S. businesses to develop its technical and consulting capabilities before targeting larger companies or specialized niches where it can compete.
