The document discusses how ASM Group of Institutes increased admissions using ExtraaEdge's student acquisition platform. ASM provides educational programs from kindergarten through PhD across multiple campuses and cities. ExtraaEdge helped ASM increase qualified leads and walk-ins, improve counselor efficiency, and decrease student acquisition costs. Benefits included improved lead conversion, sales efficiency, lead volume, and brand recall. Admission team members commented on how ExtraaEdge streamlined processes, helped with lead follow-ups and tracking performance. The platform also increased admissions for other institutes.

1. <Title Goes here>
How ASM Group of Institutes
increased it’s Admissions with
ExtraaEdge
Customer Success Story

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Provides the complete educational package
starting from K.G. to Ph.D.
Multiple campuses, with thousands of
students spread across multiple cities
About – ASM Group of Institutes

3. Copyright 2015 © ExtraaEdge3
Business Challenges
5. Huge Student Acquisition Cost
2. Lack of swift distribution and timely
follow-up of qualified leads.
3. Inability to engage leads due to lack of
timely communication & missing brand recall.
1. No scientific mechanism to qualify leads
resulting in non-productive counselors time &
efforts.
4. Difficult to measure counselors real time
performance & efficiency.

4. Results achieved - After 8 months
of ExtraaEdge platform usage
Copyright 2015 © 2015 ExtraaEdge4
Increased
Qualified Leads
Increased
Walk-ins
Increased
Counselor
Efficiency
Decreased
Cost of Student
Acquisition

5. Benefits delivered – Key business areas
Copyright 2015 © 2015 ExtraaEdge5
Lead to Customer
Conversion –
Via timely student
follow-ups
Improve Sales
Efficiency –
Counselor and
source performance
Increase Lead
Volume –
Capture leads from
all sources
Increase brand
recall & visibility -
Communicate
across channels
Lead Nurturing –
Based on student
behavior & intent
Sales & Marketing
ROI –
Scientific lead
scoring & insights

6. Customer story - Impact across
admission teams
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It has made the activity more streamlined. We spend less time in
coordinating between teams and keeping them updated
• Roopa Praveen – Admission Head
I find this software very helping & very innovative. It is also useful to find
any single lead in a short time without putting much of efforts which is
really helpful for the follow up.
• Monali Gujarati – Admission Counselor
This App. is good for admission purpose.Basically while using this app. we
get all tabs in one screen and benificial for setting activites...
• Arti Tandon – Senior Admission Counselor
It really help in sending Bulk sms and mails. we do get results whether
students are checking mails or not and can make conversation like wise.
• Sneha Deshpande –Admission Counselor

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Institutes powered by ExtraaEdge’s
student acquisition platform

8. Copyright 2015 © ExtraaEdge8
Contact Us TODAY
Increase & Manage your admissions with
ExtraaEdge
Sushil Mundada
sushilm@theextraaedge.com
+91 9850811825
Abhishek Ballabh
aballabh@theextraaedge.com
+91 9096073241
Visit us
www.extraaedge.com