The document discusses using web blueprints to simplify IoT/RFID application development and deployment. It aims to 1) reduce deployment complexity through virtualization and cloud computing, 2) ease application development with RESTful APIs and real-time web technologies, and 3) enable RFID mashability with a mashup editor and engine. Examples demonstrated include a virtualized development environment, cloud-based EPC network server, RESTful and real-time APIs, and a clickscript-based RFID mashup editor.