Identifying the needs of the community, its resources, available raw materials, skills, and appropriate technology can help a new entrepreneur in seizing business opportunity.

1. Environment
and Market
Prepared by:
EILLEN IVY A. PORTUGUEZ
Teacher III
Siari JHRMNH
Module
2

2. Environment and Market
 People who aspire to start a business need to
explore conditions prevailing in an area.
 Needs and wants of people should be considered
as business opportunities.
 Identifying the needs of the community, its
resources, available raw materials, skills, and
appropriate technology can help a new
entrepreneur in seizing business opportunity.

3. To be successful in any kind of
business venture entrepreneurs
should always:
 Look closely to the environment and market
 Watchful on the existing opportunities and
constraints.

23.  The opportunities in the business
environment are those factors that provide
possibilities in the business to expand and
make more profits.

24.  Constraints, are those factors that limit the
business to grow, hence reduces the chance
of generating profit.

25. SWOT ANALYSIS
(Strengths, Weaknesses, Opportunities and Threats)
 One of the best way to evaluate the
opportunities and constraints
 Gathers important information which in turn is
used in strategic planning