Individuals looking to start a business must analyze local conditions and understand the needs and wants of the community to identify opportunities. Successful entrepreneurs should remain vigilant regarding market opportunities and constraints, which can significantly impact profitability. Utilizing SWOT analysis allows for an effective evaluation of strengths, weaknesses, opportunities, and threats, essential for strategic planning.

1. Environment
and Market
Prepared by:
EILLEN IVY A. PORTUGUEZ
Teacher III
Siari JHRMNH
Module
2

2. Environment and Market
 People who aspire to start a business need to
explore conditions prevailing in an area.
 Needs and wants of people should be considered
as business opportunities.
 Identifying the needs of the community, its
resources, available raw materials, skills, and
appropriate technology can help a new
entrepreneur in seizing business opportunity.

3. To be successful in any kind of
business venture entrepreneurs
should always:
 Look closely to the environment and market
 Watchful on the existing opportunities and
constraints.

23.  The opportunities in the business
environment are those factors that provide
possibilities in the business to expand and
make more profits.

24.  Constraints, are those factors that limit the
business to grow, hence reduces the chance
of generating profit.

25. SWOT ANALYSIS
(Strengths, Weaknesses, Opportunities and Threats)
 One of the best way to evaluate the
opportunities and constraints
 Gathers important information which in turn is
used in strategic planning