This document provides guidance on conducting a SWOT analysis for a business idea. It explains that a SWOT analysis involves identifying the strengths, weaknesses, opportunities, and threats of a business idea to determine if the planned products or services will be successful. It then lists tips for conducting an effective SWOT analysis, such as being realistic about strengths and weaknesses, distinguishing between the current and future state, keeping the analysis specific and short, and recognizing that it is subjective. Examples are also provided of a personal SWOT analysis and categorizing observations into the different SWOT elements.

1. SWOT ANALYSIS
PREPARED BY: EILLEN IVY A. PORTUGUEZ

2. In generating a business idea, you should first
identify the type of business suited to your business
idea. You should analyze and scan the potential
environment, study the marketing practices and
strategies of your competitors, analyze strengths,
weaknesses, opportunities, and threats in your
environment to ensure that the products or
services you are planning to offer will be
patronized and within easy reach of target
consumers.

3. How to conduct SWOT Analysis:
• Be realistic about
the strengths and
weaknesses of your
business when
conducting SWOT
Analysis.

4. How to conduct SWOT Analysis:
•SWOT Analysis should
distinguish between
where your business
is today, and where
it can be in the
future.

5. How to conduct SWOT Analysis:
•SWOT Analysis
should always
be specific.
Avoid any gray
areas.

6. How to conduct SWOT Analysis:
•Always apply SWOT
Analysis in relation
to your competition,
i.e. better than or
worse than your
competition

7. How to conduct SWOT Analysis:
•Keep your SWOT
Analysis short
and simple. Avoid
complexity and
over analysis.

8. How to conduct SWOT Analysis:
•SWOT Analysis
is subjective.

9. EXAMPLE OF PERSONAL SWOT ANALYSIS

10. TASK
In a short size bond paper make a
personal SWOT Analysis

11. EXAMPLE OF SWOT ANALYSIS

12. TASK 6
Directions: In a separate sheet of paper or in your notebook list down all
your observations for your business idea. Categorize your observations
according to strengths, weakness, opportunities and treats. After
carefully listing them down, use the stated strategies to come up with a
sound analysis, activities and best business idea.

13. What Is a Logo?
• A logo is a graphic mark, emblem, symbol or
stylized name used to identify a company,
organization, product, or brand. It may take
the form of an abstract or figurative design, or
it may present as a stylized version of the
company’s name if it has sufficient brand
recognition.

14. What is tagline?
• In entertainment, a tagline (alternatively spelled tag
line[1][2]) is a short text which serves to clarify a thought
for, or is designed with a form of, dramatic effect.
Many tagline
slogans are reiterated phrases associated with
an individual, social group, or product. As a variant of
a branding slogan, taglines can be used
in marketing materials and advertising.

15. Example of Tagline

16. Task 8: Designing a Logo
Directions: In a separate sheet of paper or in your
notebook draw a logo that you will use in your
business. Provide a simple statement/tagline to
describe your logo.

17. Task 9: Making My Own Vicinity Map
Directions: In a separate sheet of paper or in your notebook draw a
vicinity map reflective of potential market in Computer Hardware
Servicing in your province. Provide a simple statement to describe
your map.