This document provides an overview of strategies for developing a successful e-business through entrepreneurship. It discusses understanding the evolving digital landscape and key rules, identifying opportunity areas, and the skills, activities, and steps needed. Examples are given of famous companies that started in garages. The importance of creativity, engagement, social media, video, lean methodology, usability, and being findable, cross-platform, and using business frameworks are covered. The impact of technology on reducing gaps and connecting people is addressed.

1. e-Business Strategy
in Entrepreneurship
Co-organised by SME Creativity Center
and EntrepreneurHK.Org

2. • Goals for this workshop
• Understand the dynamic and evolving landscape
• Key rules of the game
• What is being done + potential opportunity areas
• What do I need to do (skillset, activities, steps...)
• what will I do next - after this workshop

4. Starting Point: What is the Problem to Address?
Business ideas don’t have to change the earth they can be simple ideas
that leverage on what already exists whilst focusing
on providing MORE value to the customer…and solving a problem

5. The visionary Alvin Toffler in his 1980’s best-seller the 3rd wave,
presented an interesting framework for global societies: after the
agricultural and the industrial revolutions, the information age
would succeed as the third wave…but even Alvin could not predict
the fast ripple effects of technology.
We have by now indeed surpassed the information age and are
experiencing an era where individuals, communities and “things”
are interacting, taking the lead and learning from each other:

6. 10 World Famous Companies that
Started in Garages
-Amazon
- Apple
- Disney
-Google
-Harley Davidson
-Hewlett-Packard
-Lotus Cars
-Maglite
-Mattel
-Yankee Candle Company
http://www.retireat21.com/blog/10companies-started-garages
.

7. The importance of creativity
How can creative approaches using digital channels
enhance not only user experience, but brand image
and customer engagement?

8. Engagement
frontiers that are shaping the future of engagement, at the
intersection of social data, crowdsourcing, storytelling and citizenship
The report highlights the ten most important frontiers that will define
the future of engagement for marketers, entrepreneurs and
changemakers
Now & Next: Future of Engagement
http://peopleslab.mslgroup.com/peoplesinsights/annual-report/

9. Design the upcoming Future
Marc Gobe, author of Emotional Branding and principal of d/g worldwide
Robin Rusch, editor of the Brandchannel.com

10. Learn about Social Media
- Influencing and Promotional
-The viral effect (speed)
-Learn at least the basics:

11. The Power of Video
- Conveying ideas
- Creating proximity
- Enhancing SEO

12. The Lean Methodology
“it's about what we can learn from those businesses to improve virtually
everything we do. I imagine Lean Startup principles applied to government
programs, to healthcare, and to solving the world's great problems. It's
ultimately an answer to the question 'How can we learn more quickly what
works, and discard what doesn't? “
im O'Reilly CEO O'Reilly Media
http://theleanstartup.com/#principles

13. Usability Heuristics for User Interface Design
Jakob Nielsen’s, January 1, 1995
The 10 most general principles for interaction design. They are
called "heuristics" because they are more in the nature of rules of
thumb than specific usability guidelines
http://www.nngroup.com/articles/ten-usability-heuristics/

14. Information...and more links
- People don’t read the web. They scan it
-Make it SEO, Cross Browser, Cross Platform and multi ablility
friendly

15. If Reinventing the wheel
…ensure the car moves
-Rules of the game
-internet is not powerpoint online
Ecommerce: shopping cart example
http://www.checkoutoptimization.com/research/shopping-cart-infographic/

16. Easy to be Found
-SEO

17. Cross-Browsable
& Cross-Platform
-Test on multiple browser
- Test on multi platforms

18. Use a Business Framework:
1) Problem Statement
2)…

19. Become a Problem Expert
1) Find Problems to Solve (Masses vs.Niche)
2) Brainstorm & Structuring your ideas
3) Formulate an adequate and inovative strategy
4) Bring out the story
5) Test, Validate, Iterate

20. Impact
of Tecnology
Technology has shortened distances, removed cultural barriers,
introduced a “here-and-now” marker for all areas that have become
internet-able and can be a critical mean to reduce the gap between
the so called developed and developing countries. It is being used
to conveying communication, customizing experiences, speeding up
information access, providing on-demand entertainment, connecting
individuals, expressing preferences, engaging communities
and disseminating information.
Technology also presents a new skill set & paradigm that needs
to be understood by corporations, integrated within the IT setup
and disseminated into the current education system.

21. e-Layer Model
a) data layer
b) communications layer
c) the application layer

22. c) e-Business Framework

23. d) Strategy
- Replication: exact (Groupon Asia)
- Improvement: Facebook
-Inovation: ipod
-Out of the box: Virgin Galactic
0
e) Approach
- Bottom up: i have an idea, lets see how it fits
- Top Down: I like a specific industry, lets see what I can do

24. Education demands tech upgrade
Source: www.politico.com - 2013
While the new technology has fueled innovation in
the consumer sector, widespread and effective
usage in our nation’s public schools lags
dangerously.
Families can order dinner with the click of a button
on a smartphone or computer, but teachers are
still wiping chalk off blackboards. Newspapers and
magazines are delivered to tablets every morning,
but students study from texts that become
outdated as soon as they are released.
Co-workers work in real time to complete complex
tasks on opposite coasts, but classrooms often
cannot effectively connect subject areas.

25. In 2006 we saw the birth of the Khan Academy by Bangladeshi American
educator Salman Khan, a graduate of MIT and Harvard Business School. His
learning platform supplies a free online collection of more than 4,000 micro
lectures via video tutorials stored on YouTube teaching mathematics, history,
healthcare, medicine, finance, physics, chemistry, biology, astronomy,
economics, cosmology, organic chemistry, American civics, art history,
macroeconomics, microeconomics, and computer science and it has delivered
over 240 million lessons.
It may have been considered by many as a side-trend until the Bill & Melinda
Gates Foundation, Google and private investors backed it up with significant
funding to make it mainstream. Its audience grew exponential and by using high
traffic platforms such as YouTube channels it reached more than 265 million total
views, and an audience of around 955,000 subscribers.
Even with such ripple effect and heavy backing, many thought it would still be
just a suburban or a temporary trend…until the big players decided to come
onboard: MIT, Stanford, and Harvard are now leading this new e-educational
paradigm on platforms such as Udacity, EdX and Coursera and are provideíng
cloud-learning facilities to anyone that can have access to a computer and to the
internet.
edx video

26. How to Improve
Government-to-Citizen
Communication
“I think governments are really far behind
as far as the way in which people interact with websites…
…It has been a one-way communication for a long time
and now people are starting to dive into a two-way conversation
on the Web. I think we’re going to see
a lot more services being offered online
in the government sector.”
Nicole Neditch, Oakland's online engagement manager

27. Governance & eGovernance
“Governance refers to the exercise of political, economic and administrative
authority in the management of a country’s affairs, including citizens’
articulation of their interests and exercise of their legal rights and obligations
e-Governance may be understood as the performance of this governance via
the electronic medium in order to facilitate an efficient, speedy and
transparent process of disseminating information to the public, and other
agencies, and for performing government administration activities. eNew Styles of Leadership, ways of debating and deciding policy and
investment, ways of accessing education, ways of listening to citizens and
ways of organising and delivering information and services.”
Unesco
http://portal.unesco.org

28. UN
RANKING
eGovernment
-E-Government for the People: http://unpan1.un.org/intradoc/groups/public/documents/un/unpan048065.pdf
- Ranking: http://unpan3.un.org/egovkb/datacenter/countryview.aspx

29. Republic of Korea ranked the world’s
NUMBER 1 on the UN eGovernment
Development Index,
followed by 8 Western countries
http://www.futuregov.asia/articles/2008/sep/01/south-korea-ranked-number-one-for-e-government/

30. Government 2.0 – government websites
that are getting it right in 2013
Source: www.watchstreetconsulting.com– 2013
More than one-third of the world’s population is
online. Now that the majority of governments have at
least embraced the internet by creating websites, it’s
time to take the next step and use it as tool to better
serve their constituency.
The best government websites are using their sites
as a means to communicate with their constituents
through blogs and aggregated social media portals.
These are places where constituents are already
active; however, this is not just a ‘build it, and they will
come’ situation, rather it’s a ‘use it correctly with
engaging content, two-way communication, and
helpful information…and they will come’ situation.

31. Canadian city launches website to engage
citizens
Source: www.futuregov.asia– 2013
The city of Surrey, population 483,690, in Canada,
launched City Speaks, a new website to connect with
residents and let them give feedback about city plans
and issues.
Residents of Surrey can share opinions on policies,
programmes and plans such as new developments
or city parks. Every month, new surveys, polls
and discussion topics will be added to the website.
City government will also brainstorm and test ideas
through City Speaks, allowing residents to share insights
with others and explore new directions for the city.

32. Nigeria: FG To Launch Government
Services Portal
Source: www. allafrica.com – 2013
The Hon Minister of Communication Technology,
Mrs. Omobola Johnson will on Tuesday 16th of April
launch the Federal Government Service Portal in
Abuja as part of the initiatives for 'Getting
Government Online" to improve service delivery to
citizens and other stakeholders.
The Services Portal which is built using the latest
web technology brings together a directory of
existing online government services, as well as
newly automated services from the ministries of
Industry, Trade and Investment, Agriculture,
Education, Health and Communication Technology.

33. Iceland’s new constitution
Source: Facebook - 2011
The government of Iceland is letting its general population help shape its new
constitution through a number of new media formats, including the
Constitutional Council website [in Icelandic], where new parts of the working
draft [text, in Icelandic] are put on the site and rewritten to include public
consensus. There are also Twitter and Facebook pages for comments, as well as
a YouTube channel [official websites, in Icelandic] dedicated to the drafting
process.

34. Egypt's president to host Twitter sessions
to connect with his people
Source: Guardian - 2013
The Egyptian president, Mohamed Morsi, will respond to questions on Twitter.
Mohamed Morsi, has announced plans to respond to citizens' concerns every night
on Twitter – the latest in a series of media-savvy moves from his administration that
appear to be aimed at placating western concerns about his governance.

35. Indonesian President’s New Twitter
Account is a Hit, Gains 700,000 Followers
in 2 Days
Source: www.politico.com – 2013
Indonesian president Susilo Bambang Yudhoyono has finally made his first tweet
on his brand-new Twitter handle, @SBYudhoyono.
Since that first presidential tweet a couple of days ago, he has gained over
700,000 followers already, and has made 27 tweets so far. Can SBY gain enough
followers to become a top ten Twitter account among world leaders?
.

36. Suggestions:
Books:
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically
Successful Businesses by Eric Ries
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
- The Third Wave by Alvin Toffler
- The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John
Hagel III, John Seely Brown, Lang Davison
- Economics of Strategy by Drove Besanko, Shanley and Schaefer
- Marketing Management by Philip Kotler and K.L. Keller
-Valuation Measuring and Managing the Value of Companies by T Koller, M Goedhart and D
Wessels
Reports:
- Global Trends 2030, a publication of the National Intelligence Council:
http://globaltrends2030.files.wordpress.com/2012/11/global-trends-2030-november2012.pdf
-The Shifting Geography of Global Value Chains, Implications for Developing Countries and Trade
Policy: http://www3.weforum.org/docs/WEF_GAC_GlobalTradeSystem_Report_2012.pdf
Videos:
- The start up kids: http://thestartupkids.com/
- Michio Kaku: What does the future look like?: https://www.youtube.com/watch?v=_UgENhcmbM
- Series:
- Dragons Den: http://en.wikipedia.org/wiki/Dragons'_Den_(UK)
- Shark Tank: http://en.wikipedia.org/wiki/Shark_Tank