This document provides an overview of lean startup principles and methodologies. It discusses building minimum viable products to test hypotheses, iterating based on customer feedback through continuous learning and measurement, and making course corrections quickly. The document emphasizes focusing on learning goals, validating assumptions with real customers, and advancing customer conversations to the next step of commitment whenever possible.
VIEW FULL-SCREEN OR DOWNLOAD. (Tall format.)
Compiled audience notes from open interviews with 3 founders: Jordan Schilpf at Gift Cannon, Isaac Strang at Shootround and Paul Nel at Coordinate Gear.
Lessons learned about testing business models with physical products, mobile response channels and event-based behaviour.
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
Evolving Products Into New Businesses - International Institute Of Business A...Founder-Centric
A 2-hour workshop sharing some fundamental principles from the startup world, and some specific techniques around undersatnding your options, going to market, and adapting based on what you learn.
Advanced Business Model Design - Pirate Summit 2013Founder-Centric
It's a fallacy that startups have innovative business models. Even when startups use business model innovation tools, they generally don't progress to a level where they are deploying and validating advantageous business model innovations. Here are some more advantanced techniques that work from our experience, working in-depth with 15 accelerators and 3 universities at foundercentric.com
VIEW FULL-SCREEN OR DOWNLOAD. (Tall format.)
Compiled audience notes from open interviews with 3 founders: Jordan Schilpf at Gift Cannon, Isaac Strang at Shootround and Paul Nel at Coordinate Gear.
Lessons learned about testing business models with physical products, mobile response channels and event-based behaviour.
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
Evolving Products Into New Businesses - International Institute Of Business A...Founder-Centric
A 2-hour workshop sharing some fundamental principles from the startup world, and some specific techniques around undersatnding your options, going to market, and adapting based on what you learn.
Advanced Business Model Design - Pirate Summit 2013Founder-Centric
It's a fallacy that startups have innovative business models. Even when startups use business model innovation tools, they generally don't progress to a level where they are deploying and validating advantageous business model innovations. Here are some more advantanced techniques that work from our experience, working in-depth with 15 accelerators and 3 universities at foundercentric.com
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The #1 challenge faced by entrepreneurs is finding more customers and building closer relationships with them. I'm solving this challenge with what I call "Helpful Marketing(TM)".
These slides are part of a Webinar I'm doing with the University of Omaha on January 30, 2014. You can watch it live (or a recording) at https://plus.google.com/events/cvmj3dibuh34qso71530klrf9sc
Learn more by ....
Having a free call with me, http://sohelpful.me/kevindewalt
Taking a free course on Helpful Marketing, https://convertkit.com/app/kevindewalt/helpful-marketing-101
Reading what I write about Helpful Marketing, http://kevindewalt.com/category/helpful-marketing/
or...better still...get started doing Helpful Marketing yourself at http://try.sohelpful.me
Don't become an entrepreneur unless you are insaneManuel Koelman
Entrepreneurship is hip yet it isn't for everyone. It's a lot of work. It usually means little respect and often little money. Nevertheless, I cannot imagine doing anything else. Here are some of my experiences and lessons learned being an entrepreneur.
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The #1 challenge faced by entrepreneurs is finding more customers and building closer relationships with them. I'm solving this challenge with what I call "Helpful Marketing(TM)".
These slides are part of a Webinar I'm doing with the University of Omaha on January 30, 2014. You can watch it live (or a recording) at https://plus.google.com/events/cvmj3dibuh34qso71530klrf9sc
Learn more by ....
Having a free call with me, http://sohelpful.me/kevindewalt
Taking a free course on Helpful Marketing, https://convertkit.com/app/kevindewalt/helpful-marketing-101
Reading what I write about Helpful Marketing, http://kevindewalt.com/category/helpful-marketing/
or...better still...get started doing Helpful Marketing yourself at http://try.sohelpful.me
Don't become an entrepreneur unless you are insaneManuel Koelman
Entrepreneurship is hip yet it isn't for everyone. It's a lot of work. It usually means little respect and often little money. Nevertheless, I cannot imagine doing anything else. Here are some of my experiences and lessons learned being an entrepreneur.
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
6 startup lessons from Amazon to ZattikkaDave Mutton
Dave Mutton shares 6 important lessons from his career including “Just Do It!” “Data, Data, Data" and “Show me the money” Invaluable advice for any budding entrepreneur.
About Dave Mutton
Dave Mutton has been working on internet projects since the mid 90’s. Part of the team that launched Amazon.co.uk in 1998, Dave went onto to work at Yahoo, StepStone and has worked with more than 20 start-ups since, including raising $20m for the social gaming startup Zattikka in 2013.
Zattikka wanted to be a major new player in social and casual gaming across online and mobile platforms, producing games, for browser, mobile and social networks. Unfortunately, investment in two major new games didn't deliver a return as both games failed to gain sufficient traction. Zattikka went into receivership in August 2013.
He joined Macmillan Science and Education in September 2013 as Marketing Director for both Digital Science and Digital Education divisions. Both divisions invest in disruptive businesses and he provided marketing guidance and support across a portfolio of 18 companies.
Now working independently offering consultancy services either individually or via a virtual team leveraging his network of experienced internet professionals
Mashing up customers, users, product and businessMarko Taipale
Finding a product that people want to buy and use is common problem in software product development.
I will present a “how-to” for achieving viable software product business by combining Customer Development, Lean Startup, Business Model Generation, User-Centered Design and Agile software development.
This is the presentation I gave to the assembled May 14 at North, hosted by 52ltd. It does not include the fabulous animations, which frankly were integral to the experience. But it gets the gist across.
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
This is AND CO's Employee Handbook. We update this book every couple month to reflect our latest updates in learning and beliefs.
A company's product and reputation is a direct outcome of a company's culture. And a strong culture is created by common beliefs, not Ping Pong tables.
Startup 101 for students and aspiring entrepreneursRakesh Soni
Are curious about entrepreneurship and startup? Want to learn more about it? I created this 74 slide presentation to sum up entrepreneurship and startups for university students and aspiring entrepreneurs.
For more awesome content, follow me here, and:
Linkedin: https://www.linkedin.com/in/oyesoni/
Twitter: https://twitter.com/OyeSoni
The final keynote on how bad advice finds it way into startups, the damage it does and what we can do about it. For more information, I've written up the Halo Effect at http://www.saintsal.com/2013/05/bad-advice-halo-effect/
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
2. Do not open the kit until I say GO!
Build the tallest freestanding structure.
The entire marshmallow must be on the very
top.
You’ll have 18 minutes.
Use as much or as little of the kit contents as
you want, but nothing else!
EXERCISE
4. Our job is to bring
ourselves the bad
news sooner.
5. Care too much about their ideas,
and look for certainty in process.
1st timers
6. Care too much about their ideas,
and look for certainty in process.
1st timers
Care more about opportunity cost,
and look for certainty in evidence.
Experienced founders
29. Earlyvangelists
Have the problem
Know they have the problem!
Have budget to solve it.
Have looked for a solution.
Have tried to build a solution.
EXERCISE
30. Slicing off segments
They are real people (not attributes!)
It’s clear where to find them.
You’ll walk away if they aren’t a good fit.
EXERCISE
34. Take a look at the
customers’ world
Looking at different aspects of
their lives, we’ll examine our
own beliefs about them, who
they are – and if they really
exist, how to frame our value in
their context.
35. Find early adopters.
Find specific customers.
Specific value propositions are
more compelling and help you
get early traction.
Specific customer definitions
help find them quickly, and
point out scalable channels to
reach them.
Zoom in!
38. Jobs Obstacles Goals Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
EXERCISE
39. Jobs Obstacles Goals Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
How deep do you go?
EXERCISE
40. Jobs Obstacles Goals Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
How deep do you go?
They are real people (not attributes!)
EXERCISE
41. Jobs Obstacles Goals Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
How deep do you go?
They are real people (not attributes!)
It’s clear where to find them.
EXERCISE
42. Jobs Obstacles Goals Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
How deep do you go?
They are real people (not attributes!)
It’s clear where to find them.
You’ll walk away if they aren’t a good fit.
EXERCISE
50. Navigating through options, hypotheses
& environmental changes.
Understanding dynamics between
parts & articulating a clear story.
Parts
Whole
Progress
Checklists & dashboards1
2
3
79. A customer wakes up,
turns on their computer,
logs in to their email
using a new program
they use and love.
Their free trial is over.
The program asks them
to pay. They say no.
Why?
One day...
www.foundercentric.com
100. ❝
❞
Has this ever been more
time-consuming than
normal or gone off-track?
101. How’s it going with .... ?
Interesting. Tell me more about that.
Can we go back to what you were
saying about...?
Hi.
www.foundercentric.com
EXERCISE
138. Tweetable Text
How do authors pre-build their customer list?
How do authors test copy and learn about their readers?
How do authors prioritise their time when writing?
139. Leancamp
What awareness channels can we partner with?
What do people learn at Leancamp that they apply?
What do famous thought-leaders get out of conferences?
140. What are your Big 3 right now?
Does it do what it says on the tin?
Can we make it usable enough?
Do people really, truly want it?
What could kill you?
Take 3 minutes to write them down.
Are they to learn or confirm?
EXERCISE
157. Examples of
advancement
> Permission to contact again
> Clear next meeting
> Introduction to decision-maker
> Commitment to run a trial
> Pre-purchase
165. Pick a
learning goal
What big make-or-break risks
or idea is the one you want to
nail down this week?
(Hint: use the Canvas or
metrics to make sure it’s
relevant.)
EXERCISE
166. Start with your
learning goal.
Pick a learning goal.
Pick a measurement.
Draw your MVP on a blank sheet.
Build
Learn
Measure
172. What are your Big 3 right now?
Does it do what it says on the tin?
Can we make it usable enough?
Do people really, truly want it?
What could kill you?
Take 3 minutes to write them down.
Are they to learn or confirm?
EXERCISE
174. How’s it going with .... ?
Interesting. Tell me more about that.
Can we go back to what you were
saying about...?
Hi.
www.foundercentric.com
175. Person Job Problem Measure Solution Excited Guilty Upset
Their words - not yours!
One phrase per card.
Pair. One interviewer, one notetaker.
Recording the right stuff.
176. Past, not future
Fact, not opinion
Specifics, not general
(Talk about their life, not your idea.)
The Mom Test