This document summarizes a workshop at IE Business School on inside innovation. The workshop covers how to define challenges through user interviews, brainstorming principles like deferring judgment and building on others' ideas, and prototyping. It lists resources for learning more about design thinking and innovation, including schools, companies, books, and online sources.

1. Inside Innovation
Workshop at IE

3. How
might
we
…?
The Challenge!

4. User
&
Customer

5. Interviewing with Empathy!

6. Quotes
&
defining
words
Thoughts
&
Beliefs
Ac:ons
&
Behaviors
Feelings
&
Emo:ons

7. Take a stand!

8. Ideating!

9. Brainstorming Principles
• Defer Judgement
• Encourage Wild Ideas
• Build on the ideas of others
• Stay focused on topic
• BeVisual
• One conversation at a time
• Go for quantity!

10. Prototyping!

12. • IE
Business
School
• IDEO,
Frog
Design,
Con:nuum
• dschool.stanford.edu
• rotmandesignworks.ca
• Impact
Hub
• HCD
Connect
• The
art
of
innova:on,
Tom
Kelley
• Change
by
design,
Tim
Brown
Where
can
you
learn
more?

13. Inside Innovation
Workshop at IE
max.oliva@impacthub.net
@maxoliva36