This document describes a 2-week Lean Startup workshop at NYU ITP in January 2016. The workshop will introduce participants to Lean startup methodology through lectures, videos, role plays, customer interviews and mentorship. Participants will form teams around ideas and problems, conduct customer development activities like 30 customer interviews per team per week, and present hypotheses and learning daily. The goal is for participants to learn how to validate ideas, build and test minimum viable products, and develop scalable and sustainable business models. Mentors from startups, venture capital and NYU will provide guidance and feedback to help participants supercharge their network capital.

1. Lean @ ITP
An experiential 2 week workshop
January 11-22, 2016
NYU ITP
Intro Jan 11, 2016 and Welcome
Jen van der Meer + Christin Roman

2. Why:
We embrace a creative, iterative, and collaborative approach
to making things — but launching a product out into the world
takes a somewhat different set of skills.
How does one make sure people want to use what they make?
How does one figure out how to support an idea with the right
business structure?
Is the idea strong enough to turn into job — career — a side
business — or company?

3. Ideas
Build
Product
Measure
Data
Learn
Lean Startup Business Model Canvas
Key Partners Key Activities
Value
Propositions
Customer
Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer
Segments
Lean:
Lean LaunchPad

4. Lean @ ITP
Enter Lean at NYU ITP
The experiential workshop in entrepreneurship

5. ITP Culture
That the biggest danger is not ignorance, but the
illusion of knowledge.
That creativity is not the game preserve of artists,
but an intrinsic feature of all human activity.
That you combine that edgy mixture of self-
confidence and doubt.
That you don’t see the world as a market, but rather
a place that people live in — you are designing for
people, not machines.
That you are willing to risk, make mistakes, and
learn from failure.
That you play. That you are spontaneous. That you
collaborate.

6. You
NYU Schools Represented in this workshop:
ITP
Stern
Medicine
Tandon
SPS
Gallatin
Reynolds

7. Us
Jen van der Meer:
Jen is a business model expert, angel investor, and founder of Reason Street. Formerly: Dachis Group, Frog
Design, Organic, Wall St. analyst.
Adjunct at NYU ITP since 2008, teaching Lean, Bodies and Buildings, Products Tell Their Stories, and the ITP
Pitchfest. Mentor in the NYU Summer LaunchPad Accelerator, Blackstone LaunchPad, and NSF I-Corps.
Steering Committee for the NYU Healthcare Innovation Challenge. MBA at HEC in Paris,
@jenvandermeer @reason_street
Christin Roman:
Christin is a user experience design consultant. Christin helps startups design and launch great products by
focusing on their users first. You can see Christin’s work at I Hate Robots - which comes from a quote from
Red Burns, the founder of ITP, who said,“I hate robots. I don’t believe in artificial intelligence, I believe in
artificial augmentation.”
ITP ’07 and former mentor in Lean at ITP.
@xinroman

8. Fun intense 2 weeks
Intro
Team
Formation
Why +
Personas
+ How to
Interview
Value Props
+ Generative
Design
Vision +
Story +
Oz Test
Relationships
Channels +
First Test
How to listen,
interpret,
decide
Cost/Revs
+Activities/
Resources/
Partners
Indie vs. VC?
Motivation +
Team
Story x 2
Lessons
Learned
Jan 11 Jan 12 Jan 13 Jan 14 Jan 15
Jan 19 Jan 20 Jan 21 Jan 22

9. Format
Flipped classroom
4-5 minute videos
Quick Q&A
Role play interviews
Practical learning - financial modeling, persona
Customer interviews - in field 30 interviews per team per week
Hypothesis/test crit from teaching team and advisors
Early evening talks - mentor discussions
1:1 mentorship

10. What to expect
Begin each session with a short grounding lecture
And a workshop
Each team presents their findings every day (talk to
customers every day)
Core hypotheses
What you learned
What you’ll test next

11. Lean @ ITP
Learning how to supercharge your network capital

12. Lean @ ITP
Business models thrive on networks.
Key Partners Key Activities
Value
Propositions
Customer
Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer
Segments

13. Once and future mentors
Tom Igoe, ITP
Julie Berkun Fajgenbaum, Tweed Wolf
Tarikh Korula, seen.co
Andy Weissman, USV
Angad Singh, Lolly Wolly Doodle
Britta Riley, Windowfarms
Corie Hardee, Little Borrowed Dress
Frank Rimalovski, NYU
Jennifer Hill, International Tech Venture
Lawyer
John Bachir, Medstro
Leah Hunter, FastCo
Lindsey Marshall, NYU
Michal Krasnodebski, Shutterstock.
Miguel Senquiz and Sam Valenti IV, Drip.fm
Peter Fusco, Lowenstein
Matt Harrigan, Grand Central Tech
Nihal Parthasarathi, CourseHorse
Phoebe Espiritu, TechStars
Robert Fabricant, Dalberg
Summer Bedard, Betaworks
Travis Hardman, Annotary
Thomas Gerhardt, Studio Neat
Vlad Vukicevic, RocketHub
John Bachir, Medstro
Sarah Krasley, ITP ,
Scott Miller, Bolt Ventures, Dragon Innovation
+ We augment with speakers and mentors
based on your ideas

14. Asking core questions
Why/Purpose
Story
Team to build
Motivation
Self + Team
Persona-
Segment
Value Props
Relationships
Channels
Activities
Resources
Partners
Cost/Revs
Business Structure
Vision
Human Impact
Eco Impact
Culture / Impact

15. Triple Loop Lean
Are these the
right questions
Context Assumptions Actions Results
Are we doing the
right things?
Are we doing
things right?
Single Loop
Double Loop
Triple Loop

16. The
Marketplace
for All Ideas
1. Find the fastest path to a
scalable repeatable user
growth model
2. Build the most valuable
network of people
And data
3. Build the groundwork
that drives evidence-
based outcomes
insurance model
Scale towards your goal

17. Business Model
Innovation
Products without business models can fail.
Business models without great products can fail.
Both, together are where we aim.
Over 90 per cent of all business model innovations recombine existing ideas and concepts from
other industries.1
Business model innovators are more profitable than product or process innovators, and industry
outperformers innovate their business models twice as frequently as their peers.2
Our goal for this workshop: identify the potential business model combinations that will
formulate a validation phase to determine the best way for your future company to create and
capture value.

18. “Get out of the classroom”

19. Idea and Team
Formation

20. Introduce and Idea
Tell us your name and your topic of interests-
Framed as a problem. What need to people have?
What problem do people needs solved?

21. 20 Min: Reframe
What is your collective expertise and experience and how
does that give your team an edge -
What widely held belief are you questioning?
What do you know about this challenge that no one else
has considered
What’s your specific vision about the future you want to
see in the world for the people you want to serve as
customers?
Reframe the challenge from the perspective of this vision.

22. 20 Min: 10x Vision
Ask for the impossible.
What would be an amazing outcome. Now multiply
this by 10.
Come up with 2-3 ideas that would make this
come true.
Crazier = better.

23. For tomorrow
Udacity: Steve Blank’s Lean Launchpad Customer
segments and value proposition
Start or keep reading Talking to Humans by Giff
Constable and Frank Rimalovski
Each team member talks to one customer before
class tomorrow

24. A tomorrow