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Working Mechanism of Pinterest and LinkedIn

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Working Mechanism of Pinterest and LinkedIn

  1. 1. Working Mechanism of Pinterest & LinkedIn Rajan Chhangani MBA 2nd Sem. JIET-SOM
  2. 2. ₽ Pinterest ₽ Overview ₽ About Pinterest ₽ Audience Intended ₽ Women’s Pins by Category ₽ Applications Pinterest Support ₽ Conclusion ₪ LinkedIn ₪ Overview ₪ About LinkedIn ₪ Leaders ₪ How it Works ₪ Growth Time
  3. 3. ℗ Founded by Paul Sciarra, Evan Sharp, and Ben Silbermann in March, 2010 at San Francisco, California, US. ℗Ben Silebermann is the current CEO of Pinterest ℗ Pinterest has more than 500 employees and has 70 million users worldwide. ℗ Pinterest is a Visual Discovery type of site where we can share images.
  4. 4. ℗ Pinterest combines visual contents and sharing who you are, two very important element of social media. ℗ Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. ℗Pinterest acts as a personalized media platform. Users can browse the content of others on the main page.
  5. 5. ℗ Pinterest’s users demographic is made up mostly of women. ℗ Currently women make up about 80% of active users on Pinterest. ℗ Male-focused category has been changing, for example the cars and bike category was added to attract men.
  6. 6. Food & Drink DIY & Craft Home Decor Hair & Beauty Fashion Design Kids Art Weddings Travel Photography Films & Music Health & Fitness Education Humour Products Animals Outdoors
  7. 7. Invest Heavily in Images Add Social Buttons Act as Community Member Pin Trends & Unique Items Engage Influencers
  8. 8. ℗ Pinterest’s can be use through the web, on devices such as laptop or desktop computers. ℗ Pinterest can also be downloaded as an app on devices such as smart phones, iPod, iPads, or tablet
  9. 9. ℗ Pinterest’s is an image sharing catalog where you can share images according to your interest, style and tastes. ℗ you can also interact with other’s interest and makes others to follow you.
  10. 10. ₪ LinkedIn was founded by Reid Hoffman Allen Blue on December 14, 2002 at Mountain View, California, U.S ₪ Reid Hoffman is the chairman and Jeff Weiner is the current CEO of LinkedIn. ₪ LinkedIn reported more than 400 million acquired users in more than 200 countries. ₪ LinkedIn is available in 24 languages across the world.
  11. 11. ₪ LinkedIn is a business oriented social networking site. ₪ The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. ₪ Basic membership for LinkedIn is free. Network members are called “connections.”
  12. 12. Companies with most followers on LinkedIn (August 2014) m 0 1 2 3 Google IBM Microsoft Apple HP Accenture Deloitte Oracle Unilever Shell
  13. 13. How Does it Works
  14. 14. 0 5 10 15 20 20 16 LinkedIn Pinterest How many months did it take to reach first million users ?
  15. 15. THANK YOU