Working Mechanism of
Pinterest & LinkedIn
MBA 2nd Sem.
₽ About Pinterest
₽ Audience Intended
₽ Women’s Pins by Category
₽ Applications Pinterest Support
₪ About LinkedIn
₪ How it Works
₪ Growth Time
℗ Founded by Paul Sciarra, Evan Sharp, and Ben Silbermann in
March, 2010 at San Francisco, California, US.
℗Ben Silebermann is the current CEO of Pinterest
℗ Pinterest has more than 500 employees and has 70 million users
℗ Pinterest is a Visual Discovery type of site where we can share
℗ Pinterest combines visual contents and sharing who you are,
very important element of social media.
℗ Pinterest is a free website that requires registration to use.
Users can upload, save, sort, and manage images—known as
pins—and other media content (e.g., videos and images)
through collections known as pinboards.
℗Pinterest acts as a personalized media platform. Users can
browse the content of others on the main page.
℗ Pinterest’s users demographic is made up mostly of women.
℗ Currently women make up about 80% of active users on
℗ Male-focused category has been changing, for example the cars
and bike category was added to attract men.
Food & Drink
DIY & Craft
Hair & Beauty
Films & Music
Health & Fitness
℗ Pinterest’s can be use through the web, on devices such as
laptop or desktop computers.
℗ Pinterest can also be downloaded as an app on devices such as
smart phones, iPod, iPads, or tablet
℗ Pinterest’s is an image sharing catalog where you can share
images according to your interest, style and tastes.
℗ you can also interact with other’s interest and makes others to
₪ LinkedIn was founded by Reid Hoffman Allen Blue on
December 14, 2002 at Mountain View, California, U.S
₪ Reid Hoffman is the chairman and Jeff Weiner is the current
CEO of LinkedIn.
₪ LinkedIn reported more than 400 million acquired users in
more than 200 countries.
₪ LinkedIn is available in 24 languages across the world.
₪ LinkedIn is a business oriented social networking site.
₪ The goal of the site is to allow registered members to
establish and document networks of people they know and
₪ Basic membership for LinkedIn is free. Network members are
Companies with most followers on LinkedIn (August 2014) m
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