SlideShare a Scribd company logo
1 of 135
#letstalkdigital
No Social Media!!!
Setting Your Stall Out
Work out your Personal Brand
www.hootsuite.com
Be Engaging
Be Valuable
Be Human
Writing Leads to Clarity
Positioning Myself
Building Community
Listening for Opportunities
Relationship Building
Positioning Myself
www.youtube.com/alastairbanks
More Inspiring Medium
Positioning Myself
Building Community
Corporate Networking
Positioning
Sales Lead Generation
ts about how successful linkedin has been for me
Offline - Just as Important
My Best Corporate Network
Best Relationship Builder
Most Engagement
Best Lead Generation
Worth over 100k to me in last two years
My Best Corporate Network
Manage Your Settings
Action: Spend 20 mins getting your
settings right for you
connections is currency
the meca (picture?)
Action: Start building your network of
connections….today…why not add me
Tips For an All-Star Profile
1). Think Like the Reader
2). Use Rich Media
3). Work on Recommendations
4). Set the Right Endorsements
5). Ensure Education & Experience
Filled Out Fully
Action: Go somewhere quiet and work
on your profile for an hour
Your Goal - Positioning & Engagement
Action: Send updates to your network
two/three times a week. Consider
publishing articles.
Keep Notes
Action: Use LinkedIn to organise your
connections
Job Hunting
Action: Be clever about job hunting,
don’t just be another CV
Groups
Action: Join and Engage in a few
relevant groups
Sales
Action: Connect and offer something of
value
Be Proactive
Regular Updates
Regular Publishing
Group Engagement
Engaging with Connections
Ideas for Standing Out
Create a profile which gives you ‘the
edge’
Create a Website
Create a Video
Create a Slide Deck
Email Your Connections
And Finally…Come up with Weekly Plan
Connect with 5 new people
Engage in 2 groups
Create 2 conversations
Ask for 2 introductions
Be Engaging
Be Valuable
Be Human
Connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6
LinkedIn: uk.linkedin.com/in/alastairbanks
Instagram: www.instagram.com/banksy6
Snapchat: banksy_66

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2016 Exeter University MBA Presentation

Editor's Notes

  1. The takeaway - build a solid platform from many different channels