English 313 project 3, slidedoc 1, Kirchmeier's section, spring 2020. Original design by Karen Thompson.

1. Intercultural Slidecast
Employee Training Guide

2. Definition of Intercultural Communication 3
About Project 2 and Planning Steps 4
Step 1: Decide the Communication Context 5
Step 2: Decide the Content of Your Guide 6
Step 3: Compose the Creative Brief 7
Table of Contents
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3. Intercultural communication is defined as the communicative
relationship between people of different cultures. The demand for
strong intercultural communication skills is high in today's global
workplace contexts.
And the ability to communicate effectively in these contexts is
referred to as intercultural competence, which is the knowledge,
skills, and attitudes that lead to effective communication between
people of different cultures.
Definition of Intercultural Communication
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4. This project is designed to give you applied practice in composing
another common workplace genre: Employee Training and
Development Materials. The deliverable of this project is an
intercultural communication training video known as a slidecast.
A slidecast is a slideshow with voice-over narration that is designed
form maximum visual appeal that supports the voice-over.
The purpose of your video will be to train employees of a business
or organization of your choosing to communicate effectively in
another country by developing their intercultural competence.
To be successful, you will first need to make several preliminary
decisions. The following slides will explain three steps you will need
to do in order to arrive at these decisions.
About Project 2 and Planning Steps
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5. For the purposes of this assignment, you are going to create an
Intercultural Slidecast Guide for University of Idaho international
recruiters as they prepare to leave the United States to recruite
students in another country.
You will need to decide which country the international recruiters are
going to travel for.
Next, you will need to determine what information the international
recruiters from the University of Idaho will need to know in order to
successfully recruit students from the country of your choice.
Step 1: Decide the Communication Context
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6. Your Intercultural Slidecast Guide should provide the following
information about the country/culture you’ve picked:
• Is this a high-context or low-context culture?
• At least one social difference (see the list of informal
etiquette rules listed on pages 74-5)
• At least one nonverbal difference (see the list of nonverbal
signals on pages 75-6)
• At least one age difference, gender difference, religious
difference, or ability difference (see pages 76-8)
• At least one other detail found in table 3.1 on page 81.
For more information, review the assignment sheet.
Step 2: Decide the Content of Your Guide
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7. A creative brief is a planning document created through initial
meetings, interviews, readings and discussions between a client and
designer before any work begins.
Throughout a project, the creative brief continues to inform and
guide the work.
To compose your brief, download the creative brief worksheet
posted on the project page, fill it out, and submit by the due date
listed in the project 3 schedule.
Step 3: Compose the Creative Brief
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