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Cross-­Cultural	
  
Awareness	
  Training
Best Practices, Guidelines, and Research Needs

                     Prof. Dr. Hora Tjitra & Liu Jun, Zhejiang University
                                                     Hangzhou, March 2011
Data from multinational corporations (MNCs):

                     10% to 50% of expatriates returning early from
                      their assignments.(Eschbach et al., 2001)

                     Expatriates’ difficulties are costly for MNCs, rangi-ng
                      from $250,000 to $1 million. (Eschbach et al., 2001;
                      Mervosh & McCleniahan, 1997)

                     The percentage of companies offering CCT incre-
                      ased from 30% to 60% within 10 years. (Black &
                      Mendenhall, 1990; R. Bennett et al.,2000)
Data from multinational corporations (MNCs):

                      10% to 50% of expatriates returning early from
                       their assignments.(Eschbach et al., 2001)

                      Expatriates’ difficulties are costly for MNCs, rangi-ng
                       from $250,000 to $1 million. (Eschbach et al., 2001;
                       Mervosh & McCleniahan, 1997)

                      The percentage of companies offering CCT incre-
                       ased from 30% to 60% within 10 years. (Black &
                       Mendenhall, 1990; R. Bennett et al.,2000)




Have your company faced the same situations as above?
Or have you met any difficulties as an expatriate?
Prof. Dr. Hora Tjitra - Cross-cultural and Business Psychology




                                                           14	
  years	
  in	
  Germany




                                                                                          7	
  years	
  in	
  China




                                                                                                    Born	
  and	
  grew	
  up	
  
                                                                                                    in	
  Indonesia




               Cross-­‐Cultural	
  Awareness	
  Training

                                                                                                                                    3
Prof. Dr. Hora Tjitra - Cross-cultural and Business Psychology




                                                                            14	
  years	
  in	
  Germany




                                                                                                           7	
  years	
  in	
  China



      Dipl.-Psych., Technical University of Braunschweig
  Organizational Psychology and Human Resource Management

                                                                                                                     Born	
  and	
  grew	
  up	
  
                                                                                                                     in	
  Indonesia
              Dr. Phil., University of Regensburg
      Intercultural Psychology and Strategic Management



                Executive Education, INSEAD
                   HR Management in Asia




                                Cross-­‐Cultural	
  Awareness	
  Training

                                                                                                                                                     3
The increasing demand for CCT in organizations




                      CCT
The increasing demand for CCT in organizations




Expatriates’ failure
adjustment and
organizational financial   CCT
loss
The increasing demand for CCT in organizations




Expatriates’ failure
adjustment and                    Increasing diversity of
organizational financial   CCT    workplace
loss
The increasing demand for CCT in organizations


Lost opportunities and damaged
    relations


Delayed productivity


Expatriates’ failure
adjustment and                             Increasing diversity of
organizational financial             CCT   workplace
loss
Expatriate’s early return
from the assignment

Many expatriates leave their
organization within one year after
returning.
The increasing demand for CCT in organizations


Lost opportunities and damaged             Use of multicultural teams
    relations

                                           Increased organizational
Delayed productivity                       diversity


Expatriates’ failure
adjustment and                             Increasing diversity of
organizational financial             CCT   workplace
loss
Expatriate’s early return                  Internationalization of the
from the assignment                        economy

Many expatriates leave their               Culture’s role from corner
organization within one year after         shop to world conflict
returning.
Definition and Purpose of CCT


    Cross-Cultural
       Training
Definition and Purpose of CCT


      Cross-Cultural
         Training


 An educative process
 focused on promoting
 intercultural learning
 through the acquisition
 of behavioral, cognitive,
 and affective
 competencies required
 for effective interactions
 across diverse cultures.
 (Landis & Brislin, 1996;
  Morris & Robie, 2001).
Definition and Purpose of CCT


      Cross-Cultural
         Training


 An educative process
 focused on promoting
 intercultural learning
 through the acquisition
 of behavioral, cognitive,
 and affective
 competencies required




                               D me itiv ies
                                ev ta e
 for effective interactions




                                  el -
                                  co rat
 across diverse cultures.




                                    op
                                    st
                                     gn eg
 (Landis & Brislin, 1996;
  Morris & Robie, 2001).
Definition and Purpose of CCT


      Cross-Cultural
         Training


 An educative process
 focused on promoting
 intercultural learning
 through the acquisition                   -
                              Develop self
 of behavioral, cognitive,
                              maintenance
 and affective                   skills
 competencies required




                                               D me itiv ies
                                                ev ta e
 for effective interactions




                                                  el -
                                                  co rat
 across diverse cultures.




                                                    op
                                                    st
                                                     gn eg
 (Landis & Brislin, 1996;
  Morris & Robie, 2001).
Definition and Purpose of CCT




                                                             al
                                                         elop
                                                         son
                                                         s
                                                    rper
      Cross-Cultural




                                                   Dev

                                                   skill
         Training




                                               inte
 An educative process
 focused on promoting
 intercultural learning
 through the acquisition                   -
                              Develop self
 of behavioral, cognitive,
                              maintenance
 and affective                   skills
 competencies required




                                                         D me itiv ies
                                                          ev ta e
 for effective interactions




                                                            el -
                                                            co rat
 across diverse cultures.




                                                              op
                                                              st
                                                               gn eg
 (Landis & Brislin, 1996;
  Morris & Robie, 2001).
Definition and Purpose of CCT




                                                                    al
                                                                elop
                                                                son
                                                                s
                                                           rper
      Cross-Cultural




                                                          Dev

                                                          skill
         Training




                                                      inte
 An educative process                           Improve an
 focused on promoting                           expatriate’s
 intercultural learning                        probability of
 through the acquisition                   -
                              Develop self
                                                success on
 of behavioral, cognitive,                       the foreign
                              maintenance
 and affective                                  assignment
                                 skills
 competencies required




                                                                D me itiv ies
                                                                 ev ta e
 for effective interactions




                                                                   el -
                                                                   co rat
 across diverse cultures.




                                                                     op
                                                                     st
                                                                      gn eg
 (Landis & Brislin, 1996;
  Morris & Robie, 2001).
Components of typical CCT programs
Components of typical CCT programs



                                     Attribution training
Components of typical CCT programs




                                     Culture awareness
                                          training
Components of typical CCT programs




                                     Cognitive-behavior
                                     modification training
Components of typical CCT programs




                                     Interaction training
Components of typical CCT programs




                                     Language training
Components of typical CCT programs




                                     Didactic training
Components of typical CCT programs




                                     Experimental training
Components of typical CCT programs
Benefits of traditional CCT practices
in supporting expatriates
Benefits of traditional CCT practices
in supporting expatriates




  CCL
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture


  CCL
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture

                      Cognitive skill
  CCL                  development
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture

                      Cognitive skill
  CCL                  development

         Self-confidence and overall
                feelings of wellbeing
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture    Increased
                                         performance
                      Cognitive skill
  CCL                  development

         Self-confidence and overall
                feelings of wellbeing
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture    Increased
                                         performance
                      Cognitive skill
  CCL                  development      Decreased early
                                        return rates
         Self-confidence and overall
                feelings of wellbeing
Benefits of traditional CCT practices
in supporting expatriates



        Work adjustment and general
           adjustment to the culture    Increased
                                         performance
                      Cognitive skill
  CCL                  development      Decreased early
                                                            Success
                                        return rates
         Self-confidence and overall                         foreign
                feelings of wellbeing
                                                          assignment!
The current CCT “Best Practices”


 Design



 Delivery



Evaluation
The current CCT “Best Practices”


 Design



 Delivery



Evaluation
The current CCT “Best Practices”


 Design



 Delivery



Evaluation
The current CCT “Best Practices”


 Design



 Delivery



Evaluation
What Are Organizations Not Doing
that They Should Be Doing --- Guideline (A) : Design
      Guideline 1: CCT Should Be Customized to Match the Expatriate’s Needs


      Guideline 2: CCT Should Not Stand Alone


      Guideline 3: Training Rigor Should Be Tailored to the Cultural Toughness
                    of the Destination Country

      Guideline 4: MNCs Should Develop a Global Mindset


      Guideline 5: Organizations Must Use a Skill-Based Approach When
                   Designing CCT

      Guideline 6: MNCs Should Apply and Use Strategies Based on the Science
                   Designing CCT Programs

      Guideline 7: Scenario-Based Training Should Be Implemented
Guideline (B) : Delivery

       Guideline 8: Training Delivery Should Correspond to the Dynamic
                    Adjustment Process


       Guideline 9: The Difficulties Surrounding Repatriation Should Be Addressed



       Guideline 10: Multiple Media Strategies Should Be Used to Deliver CCT
Guideline (C) : Evaluation

       Guideline 11: Organizations Must Establish Success Criteria for CCT
                     Programs


       Guideline 12: Organizations Must Evaluate Whether the Learning from
                     CCT has Transferred to the Job

       Guideline 13: Organizations Must Assess Whether the Investment in CCT
                     Yields Positive Organizational Outcomes
Current and Further Research of CCT


              Current Status                      Implications for Future
   ✓   There is a surge in the amount                   Research
       of research devoted to cross-
       cultural training within these years.
                                               ➡ Multicultural Team Training
   ✓ However:

       ➡ Lack of synthesis in the area of      ➡ Adaptability
         CCT research.

       ➡ Recommendations are often limited     ➡ Culture and Personality:
         because of addressing only one          individual differences
         facet of CCT.

       ➡ Empirical researches are not
       ➡ abundant.
International Project References in the Research Areas of
Culture Diversity, Talent Development, and Strategic Change


       • Building Global Competence for Asian Leaders
       • Applying Social Medias (Web 2.0) in Learning & Development.
       • International Employability: Development of Intercultural       14	
  years	
  in	
  Germany
         Competence of German and Chinese Young Professionals.

       • Cross-Cultural Learning Behavior:
         Effectiveness of the Western Technology Transfer and Learning
         Approaches in China.

       • Comparative Studies of Chinese-Indonesian Intercultural                                  8	
  years	
  in	
  China
         Competence and Sensitivity.

       • Dynamic Decision Making in Chinese and Multinational Teams.
       • Intercultural Perspectives of International Post-Merger
         Integration in Europe.
                                                                                                                      Born	
  and	
  grew	
  up	
  
       • Intercultural Synergy in Professional Team.                                                                    in	
  Indonesia

       • Complex Problem Solving in Small Groups.
       • ...




                        Cross-­‐Cultural	
  Awareness	
  Training

                                                                                                                                                      13
Thank	
  You
                                                                                                 Contact us via …

                                                                                                 Mail:    hora_t@mac.com
                                                                                                 Follow: twitter@htjitra
                                                                                                 Website: http://horatjitra.com




Based on: LISA N. LITTRELL, EDUARDO SALAS:
          A Review of Cross-Cultural Training: Best Practices, Guidelines, and Research Needs.           Zhejiang	
  University,	
  Hangzhou	
  (China)
          Human Resource Development Review, 4(3), 2005. p305-334

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Best Practices in Cross-Cultural Training

  • 1. Cross-­Cultural   Awareness  Training Best Practices, Guidelines, and Research Needs Prof. Dr. Hora Tjitra & Liu Jun, Zhejiang University Hangzhou, March 2011
  • 2. Data from multinational corporations (MNCs):  10% to 50% of expatriates returning early from their assignments.(Eschbach et al., 2001)  Expatriates’ difficulties are costly for MNCs, rangi-ng from $250,000 to $1 million. (Eschbach et al., 2001; Mervosh & McCleniahan, 1997)  The percentage of companies offering CCT incre- ased from 30% to 60% within 10 years. (Black & Mendenhall, 1990; R. Bennett et al.,2000)
  • 3. Data from multinational corporations (MNCs):  10% to 50% of expatriates returning early from their assignments.(Eschbach et al., 2001)  Expatriates’ difficulties are costly for MNCs, rangi-ng from $250,000 to $1 million. (Eschbach et al., 2001; Mervosh & McCleniahan, 1997)  The percentage of companies offering CCT incre- ased from 30% to 60% within 10 years. (Black & Mendenhall, 1990; R. Bennett et al.,2000) Have your company faced the same situations as above? Or have you met any difficulties as an expatriate?
  • 4. Prof. Dr. Hora Tjitra - Cross-cultural and Business Psychology 14  years  in  Germany 7  years  in  China Born  and  grew  up   in  Indonesia Cross-­‐Cultural  Awareness  Training 3
  • 5. Prof. Dr. Hora Tjitra - Cross-cultural and Business Psychology 14  years  in  Germany 7  years  in  China Dipl.-Psych., Technical University of Braunschweig Organizational Psychology and Human Resource Management Born  and  grew  up   in  Indonesia Dr. Phil., University of Regensburg Intercultural Psychology and Strategic Management Executive Education, INSEAD HR Management in Asia Cross-­‐Cultural  Awareness  Training 3
  • 6. The increasing demand for CCT in organizations CCT
  • 7. The increasing demand for CCT in organizations Expatriates’ failure adjustment and organizational financial CCT loss
  • 8. The increasing demand for CCT in organizations Expatriates’ failure adjustment and Increasing diversity of organizational financial CCT workplace loss
  • 9. The increasing demand for CCT in organizations Lost opportunities and damaged relations Delayed productivity Expatriates’ failure adjustment and Increasing diversity of organizational financial CCT workplace loss Expatriate’s early return from the assignment Many expatriates leave their organization within one year after returning.
  • 10. The increasing demand for CCT in organizations Lost opportunities and damaged Use of multicultural teams relations Increased organizational Delayed productivity diversity Expatriates’ failure adjustment and Increasing diversity of organizational financial CCT workplace loss Expatriate’s early return Internationalization of the from the assignment economy Many expatriates leave their Culture’s role from corner organization within one year after shop to world conflict returning.
  • 11. Definition and Purpose of CCT Cross-Cultural Training
  • 12. Definition and Purpose of CCT Cross-Cultural Training An educative process focused on promoting intercultural learning through the acquisition of behavioral, cognitive, and affective competencies required for effective interactions across diverse cultures. (Landis & Brislin, 1996; Morris & Robie, 2001).
  • 13. Definition and Purpose of CCT Cross-Cultural Training An educative process focused on promoting intercultural learning through the acquisition of behavioral, cognitive, and affective competencies required D me itiv ies ev ta e for effective interactions el - co rat across diverse cultures. op st gn eg (Landis & Brislin, 1996; Morris & Robie, 2001).
  • 14. Definition and Purpose of CCT Cross-Cultural Training An educative process focused on promoting intercultural learning through the acquisition - Develop self of behavioral, cognitive, maintenance and affective skills competencies required D me itiv ies ev ta e for effective interactions el - co rat across diverse cultures. op st gn eg (Landis & Brislin, 1996; Morris & Robie, 2001).
  • 15. Definition and Purpose of CCT al elop son s rper Cross-Cultural Dev skill Training inte An educative process focused on promoting intercultural learning through the acquisition - Develop self of behavioral, cognitive, maintenance and affective skills competencies required D me itiv ies ev ta e for effective interactions el - co rat across diverse cultures. op st gn eg (Landis & Brislin, 1996; Morris & Robie, 2001).
  • 16. Definition and Purpose of CCT al elop son s rper Cross-Cultural Dev skill Training inte An educative process Improve an focused on promoting expatriate’s intercultural learning probability of through the acquisition - Develop self success on of behavioral, cognitive, the foreign maintenance and affective assignment skills competencies required D me itiv ies ev ta e for effective interactions el - co rat across diverse cultures. op st gn eg (Landis & Brislin, 1996; Morris & Robie, 2001).
  • 17. Components of typical CCT programs
  • 18. Components of typical CCT programs Attribution training
  • 19. Components of typical CCT programs Culture awareness training
  • 20. Components of typical CCT programs Cognitive-behavior modification training
  • 21. Components of typical CCT programs Interaction training
  • 22. Components of typical CCT programs Language training
  • 23. Components of typical CCT programs Didactic training
  • 24. Components of typical CCT programs Experimental training
  • 25. Components of typical CCT programs
  • 26. Benefits of traditional CCT practices in supporting expatriates
  • 27. Benefits of traditional CCT practices in supporting expatriates CCL
  • 28. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture CCL
  • 29. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture Cognitive skill CCL development
  • 30. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture Cognitive skill CCL development Self-confidence and overall feelings of wellbeing
  • 31. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture Increased performance Cognitive skill CCL development Self-confidence and overall feelings of wellbeing
  • 32. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture Increased performance Cognitive skill CCL development Decreased early return rates Self-confidence and overall feelings of wellbeing
  • 33. Benefits of traditional CCT practices in supporting expatriates Work adjustment and general adjustment to the culture Increased performance Cognitive skill CCL development Decreased early Success return rates Self-confidence and overall foreign feelings of wellbeing assignment!
  • 34. The current CCT “Best Practices” Design Delivery Evaluation
  • 35. The current CCT “Best Practices” Design Delivery Evaluation
  • 36. The current CCT “Best Practices” Design Delivery Evaluation
  • 37. The current CCT “Best Practices” Design Delivery Evaluation
  • 38. What Are Organizations Not Doing that They Should Be Doing --- Guideline (A) : Design Guideline 1: CCT Should Be Customized to Match the Expatriate’s Needs Guideline 2: CCT Should Not Stand Alone Guideline 3: Training Rigor Should Be Tailored to the Cultural Toughness of the Destination Country Guideline 4: MNCs Should Develop a Global Mindset Guideline 5: Organizations Must Use a Skill-Based Approach When Designing CCT Guideline 6: MNCs Should Apply and Use Strategies Based on the Science Designing CCT Programs Guideline 7: Scenario-Based Training Should Be Implemented
  • 39. Guideline (B) : Delivery Guideline 8: Training Delivery Should Correspond to the Dynamic Adjustment Process Guideline 9: The Difficulties Surrounding Repatriation Should Be Addressed Guideline 10: Multiple Media Strategies Should Be Used to Deliver CCT
  • 40. Guideline (C) : Evaluation Guideline 11: Organizations Must Establish Success Criteria for CCT Programs Guideline 12: Organizations Must Evaluate Whether the Learning from CCT has Transferred to the Job Guideline 13: Organizations Must Assess Whether the Investment in CCT Yields Positive Organizational Outcomes
  • 41. Current and Further Research of CCT Current Status Implications for Future ✓ There is a surge in the amount Research of research devoted to cross- cultural training within these years. ➡ Multicultural Team Training ✓ However: ➡ Lack of synthesis in the area of ➡ Adaptability CCT research. ➡ Recommendations are often limited ➡ Culture and Personality: because of addressing only one individual differences facet of CCT. ➡ Empirical researches are not ➡ abundant.
  • 42. International Project References in the Research Areas of Culture Diversity, Talent Development, and Strategic Change • Building Global Competence for Asian Leaders • Applying Social Medias (Web 2.0) in Learning & Development. • International Employability: Development of Intercultural 14  years  in  Germany Competence of German and Chinese Young Professionals. • Cross-Cultural Learning Behavior: Effectiveness of the Western Technology Transfer and Learning Approaches in China. • Comparative Studies of Chinese-Indonesian Intercultural 8  years  in  China Competence and Sensitivity. • Dynamic Decision Making in Chinese and Multinational Teams. • Intercultural Perspectives of International Post-Merger Integration in Europe. Born  and  grew  up   • Intercultural Synergy in Professional Team. in  Indonesia • Complex Problem Solving in Small Groups. • ... Cross-­‐Cultural  Awareness  Training 13
  • 43. Thank  You Contact us via … Mail: hora_t@mac.com Follow: twitter@htjitra Website: http://horatjitra.com Based on: LISA N. LITTRELL, EDUARDO SALAS: A Review of Cross-Cultural Training: Best Practices, Guidelines, and Research Needs. Zhejiang  University,  Hangzhou  (China) Human Resource Development Review, 4(3), 2005. p305-334

Editor's Notes