This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document discusses supercharging organic click-through rate (CTR) through the use of JSON for Linked Data (JSON-LD). It covers:
1. What JSON-LD is and the benefits it provides like rich snippets and action buttons
2. Different implementation methods like using WordPress plugins or Google Tag Manager
3. Examples of JSON-LD markup for things like products, reviews, and local businesses
4. Testing and monitoring the impact on organic CTR before and after implementing JSON-LD
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
The document outlines Joanne Casey's presentation on Google Analytics, beginning with defining web analytics and why Google Analytics is a good option. It covers setting up Google Analytics accounts, tracking website users and goals, and extracting insights from analytics reports to improve business performance. Breakout sessions are included to have attendees practice analyzing websites using Google Analytics.
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
This document provides an overview of a Google Analytics fundamentals course. It discusses tracking website visits and visitor behavior with Google Analytics, setting up a Google Analytics account, installing the tracking code on webpages, and using the Google Analytics interface to access reports on traffic, visitors, and engagement. The document also notes some limitations of the free version of Google Analytics and options for premium paid accounts with additional features.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document discusses supercharging organic click-through rate (CTR) through the use of JSON for Linked Data (JSON-LD). It covers:
1. What JSON-LD is and the benefits it provides like rich snippets and action buttons
2. Different implementation methods like using WordPress plugins or Google Tag Manager
3. Examples of JSON-LD markup for things like products, reviews, and local businesses
4. Testing and monitoring the impact on organic CTR before and after implementing JSON-LD
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
The document outlines Joanne Casey's presentation on Google Analytics, beginning with defining web analytics and why Google Analytics is a good option. It covers setting up Google Analytics accounts, tracking website users and goals, and extracting insights from analytics reports to improve business performance. Breakout sessions are included to have attendees practice analyzing websites using Google Analytics.
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
This document provides an overview of a Google Analytics fundamentals course. It discusses tracking website visits and visitor behavior with Google Analytics, setting up a Google Analytics account, installing the tracking code on webpages, and using the Google Analytics interface to access reports on traffic, visitors, and engagement. The document also notes some limitations of the free version of Google Analytics and options for premium paid accounts with additional features.
Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
Blackhat Analyics 4: May the 25th be with you!Phil Pearce
Phil Pearce provides a summary of key points about the General Data Protection Regulation (GDPR) and steps for compliance. Some of the major changes under GDPR include higher fines for non-compliance, expanded definitions of personal information, and requirements for consent. Phil outlines settings to make in Google Analytics and Google Tag Manager to comply with GDPR, including disabling remarketing and IP anonymization. He also discusses privacy policy updates, supplier contracts, and automated health checks to monitor compliance.
Google tag manager fundamentals question and answer (june 23 and july 24, 2015)Mahendra Patel
This document contains questions and answers about configuring and using Google Tag Manager. It covers topics like how Tag Manager can help manage website tags, when tags should fire, setting up triggers, using built-in and custom variables, and setting up tags for Google Analytics tracking and Google Ads conversions/remarketing. The assessments contain multiple choice questions testing understanding of Tag Manager fundamentals, implementing the data layer, and using Tag Manager for analytics and advertising integrations like dynamic remarketing.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
This document discusses how a JavaScript data layer can help with SEO by providing structured data to search engines. It covers:
1. Using HTML, microdata, and a JavaScript data layer to provide different types of structured data. A JavaScript data layer allows providing data not accessible to robots through HTML alone.
2. Benefits of a data layer for SEO include increased organic click-through rate, better SEO analysis, and enabling dynamic remarketing in AdWords.
3. Examples of setting up a data layer using Google Tag Manager, JSON-LD syntax, and pinging Googlebot to re-crawl pages to index the new structured data.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
an outline of the differences between the new google analytics 4 and the old universal analytics and my recommendation for next steps. It's mainly for shopify stores, but it can be applied to all businesses.
Blackhat Analytics 3 @ superweek - Do be evil: Force awakensPhil Pearce
This document provides an overview of blackhat analytics techniques from the perspective of an analytics expert named Phil Pearce. It begins with Phil introducing himself and his background. The document then defines blackhat analytics and discusses its history, including early malicious techniques, intentional abusing of analytics systems, and accidentally abusing systems. It provides examples of light and dark tasks involving analytics and concludes with discussion questions.
This document provides an agenda for a web analytics academy covering Google Analytics. It includes an overview of Google Analytics and how to set it up. Key sections cover understanding visitors, traffic sources and content. It also reviews how to use filters, set goals and funnels, and analyze e-commerce data. The agenda concludes with recommendations for customizing dashboards and highlights 10 key takeaways, such as checking traffic sources, goals/funnels, and keywords. Recommended reading on web analytics is also provided.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
This document provides a beginner's guide to Google Analytics. It discusses initial setup steps like ensuring proper access permissions and linking Webmaster Tools. It also covers implementing the tracking code across websites and maintaining data accuracy through profiles and filters. Additional sections explain custom segmentation, conversion goals, automated reporting, ecommerce tracking, and newer features like multi-channel funnels and visitor flow. The guide aims to help digital marketers measure ROI more efficiently using Google Analytics.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
Google Data Studio - First impressions @ MeasurecampPhil Pearce
This document provides an agenda for a presentation on Google Data Studio. The agenda includes:
1. An overview of the role of data visualization in decision making.
2. How to create visualizations using Google Data Studio, including the interface and available connectors.
3. Examples of different types of reports that can be built in Google Data Studio, such as website analytics, YouTube analytics, AdWords performance, and marketing attribution.
4. A quiz for participants to test their understanding of Google Data Studio.
This document provides an overview of how information is introduced in Google Analytics 4, including the different reporting, life cycle, and configuration options. It discusses how data is collected with each user hit and associated with a randomly generated client ID. It also outlines the two types of attribution reports in GA4 - conversion paths and experience. Different cross-channel attribution models are described including last click, first click, linear, and position-based models. Finally, it explains data driven attribution, which analyzes path data to develop conversion rate models and attributes credit using an algorithm.
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document discusses the challenges facing the mobile landscape in Asia-Pacific. It notes that while mobile penetration has grown rapidly, connectivity remains spotty in many areas due to a lack of infrastructure investment. It also points out that mobile devices and data plans are still unaffordable for many consumers in the region. The fragmentation of licenses and operators has led to gaps in coverage across countries. Addressing these issues will be key to further advancing the mobile ecosystem and realizing its potential.
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
Blackhat Analyics 4: May the 25th be with you!Phil Pearce
Phil Pearce provides a summary of key points about the General Data Protection Regulation (GDPR) and steps for compliance. Some of the major changes under GDPR include higher fines for non-compliance, expanded definitions of personal information, and requirements for consent. Phil outlines settings to make in Google Analytics and Google Tag Manager to comply with GDPR, including disabling remarketing and IP anonymization. He also discusses privacy policy updates, supplier contracts, and automated health checks to monitor compliance.
Google tag manager fundamentals question and answer (june 23 and july 24, 2015)Mahendra Patel
This document contains questions and answers about configuring and using Google Tag Manager. It covers topics like how Tag Manager can help manage website tags, when tags should fire, setting up triggers, using built-in and custom variables, and setting up tags for Google Analytics tracking and Google Ads conversions/remarketing. The assessments contain multiple choice questions testing understanding of Tag Manager fundamentals, implementing the data layer, and using Tag Manager for analytics and advertising integrations like dynamic remarketing.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
This document discusses how a JavaScript data layer can help with SEO by providing structured data to search engines. It covers:
1. Using HTML, microdata, and a JavaScript data layer to provide different types of structured data. A JavaScript data layer allows providing data not accessible to robots through HTML alone.
2. Benefits of a data layer for SEO include increased organic click-through rate, better SEO analysis, and enabling dynamic remarketing in AdWords.
3. Examples of setting up a data layer using Google Tag Manager, JSON-LD syntax, and pinging Googlebot to re-crawl pages to index the new structured data.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
an outline of the differences between the new google analytics 4 and the old universal analytics and my recommendation for next steps. It's mainly for shopify stores, but it can be applied to all businesses.
Blackhat Analytics 3 @ superweek - Do be evil: Force awakensPhil Pearce
This document provides an overview of blackhat analytics techniques from the perspective of an analytics expert named Phil Pearce. It begins with Phil introducing himself and his background. The document then defines blackhat analytics and discusses its history, including early malicious techniques, intentional abusing of analytics systems, and accidentally abusing systems. It provides examples of light and dark tasks involving analytics and concludes with discussion questions.
This document provides an agenda for a web analytics academy covering Google Analytics. It includes an overview of Google Analytics and how to set it up. Key sections cover understanding visitors, traffic sources and content. It also reviews how to use filters, set goals and funnels, and analyze e-commerce data. The agenda concludes with recommendations for customizing dashboards and highlights 10 key takeaways, such as checking traffic sources, goals/funnels, and keywords. Recommended reading on web analytics is also provided.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
This document provides a beginner's guide to Google Analytics. It discusses initial setup steps like ensuring proper access permissions and linking Webmaster Tools. It also covers implementing the tracking code across websites and maintaining data accuracy through profiles and filters. Additional sections explain custom segmentation, conversion goals, automated reporting, ecommerce tracking, and newer features like multi-channel funnels and visitor flow. The guide aims to help digital marketers measure ROI more efficiently using Google Analytics.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
Google Data Studio - First impressions @ MeasurecampPhil Pearce
This document provides an agenda for a presentation on Google Data Studio. The agenda includes:
1. An overview of the role of data visualization in decision making.
2. How to create visualizations using Google Data Studio, including the interface and available connectors.
3. Examples of different types of reports that can be built in Google Data Studio, such as website analytics, YouTube analytics, AdWords performance, and marketing attribution.
4. A quiz for participants to test their understanding of Google Data Studio.
This document provides an overview of how information is introduced in Google Analytics 4, including the different reporting, life cycle, and configuration options. It discusses how data is collected with each user hit and associated with a randomly generated client ID. It also outlines the two types of attribution reports in GA4 - conversion paths and experience. Different cross-channel attribution models are described including last click, first click, linear, and position-based models. Finally, it explains data driven attribution, which analyzes path data to develop conversion rate models and attributes credit using an algorithm.
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This document discusses the challenges facing the mobile landscape in Asia-Pacific. It notes that while mobile penetration has grown rapidly, connectivity remains spotty in many areas due to a lack of infrastructure investment. It also points out that mobile devices and data plans are still unaffordable for many consumers in the region. The fragmentation of licenses and operators has led to gaps in coverage across countries. Addressing these issues will be key to further advancing the mobile ecosystem and realizing its potential.
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market.
This presentation outlines 5 steps to measurement success (with Google Analytics):
1. Correctly identifying and defining goals
2. Segmenting data to unearth hidden trends
3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels
4. Monitoring daily changes with Intelligence Events
5. Take action on your insights. Growth can only be achieved with action.
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Google Analytics is a tool for measuring website traffic and usage. It works by tracking user behavior through a tracking code installed on pages. The code collects data on page views, user interactions, and traffic sources which is then compiled into reports. The tracking code works asynchronously to not slow down page loads. It collects data and sends it to Google servers where it is stored and can be accessed through a web-based interface. Event tracking allows user interactions beyond just page views to be measured, providing more insights into user behavior on sites.
5 Ways to Make Use of Your Google AnalyticsCharlie Morris
This document discusses 5 ways to make use of Google Analytics data and insights. It begins with an overview of Google Analytics basics. It then outlines each of the 5 ways: 1) using 404 errors to find and fix broken links, 2) analyzing search terms, 3) setting up goals and events to track key user actions, 4) tracking referral sources and campaigns, and 5) customizing reports and automating delivery. The document provides examples and code snippets for implementing each tactic.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
This document provides an overview of Google Analytics for developers. It describes Google Analytics as a platform for reporting on visitor behavior across websites, mobile apps, connected devices, and offline activities. It outlines the process for setting up Google Analytics tracking on a website or mobile app, including signing up for an account, creating properties, and inserting the tracking code. It also discusses metrics, dimensions, event tracking, and using Google Tag Manager.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
This document provides a guide for switching from the old urchin.js tracking code to the new ga.js tracking code in Google Analytics. It outlines the key differences and benefits of the new tracking code, including that it is faster, smaller, easier to use, and automatically detects HTTPS. The document then provides side-by-side code examples for basic tracking and common uses like virtual page views, downloads, multi-account tracking, cross-domain tracking, e-commerce, and more.
Google Analytics es una herramienta de analítica la que se conoce sólo una parte de su potencial. Además de medir audiencias y su comportamiento, Google Analytics permite priorizar las inversiones en marketing online, recoger comportamientos de Single Page Applications y visualizar datos offline, por ejemplo de CRM y combinarlos con los de visitas online. También es posible recoger datos en tiempo real de ventas, por ejemplo de ecommerce y de dispositivos físicos como bluetooth beacons. Las funcionalidades de Google Analytics, en combinación con Big Query y otros servicios de Google Cloud Platform, la convierte en una de las plataformas más interesantes de analítica para la transformación digital.
Si quieres ver el vídeo en el que fue usada esta presentación, pulsa aquí: https://www.youtube.com/watch?v=2mfIU-NXGXI
Para ver la convocatoria en nuestra web, clic aquí: https://www.paradigmadigital.com/eventos/usar-google-analytics/
La convocatoria a través del grupo de Meetup.com, clic aquí: https://www.meetup.com/es-ES/Front-end-Developers-Madrid/events/231793469/
How to use pertinently Google Analytics, by Gilles BarbierTheFamily
Regarding Web Analytics, Google Analytics is by far the most commonly used tool. For any kind of websites, it helps community or product managers to understand what is really going on.
Unfortunately, Google Analytics is also the tool the most poorly understood and thus, misused!
This workshop will give you insight to master this precious tool in a efficent way.
AnDevCon - Tracking User Behavior CreativelyKiana Tennyson
This document discusses tracking user behavior within mobile applications using Google Analytics. It provides an overview of analytics and user tracking, and describes how Google Analytics can be implemented on Android applications. Key details include how Google Analytics collects and stores data on the device before transmitting it to Google's servers, and how common interaction types like pageviews, events, and ecommerce can be tracked. The document also discusses reporting features in Google Analytics like the Core Reporting API and different dimensions and metrics that can be queried.
This document discusses measuring product design using Google Analytics. It recommends tracking user actions like clicks, selections, and mouse events to understand who is visiting a site and what they are doing. It introduces gack.js, a utility that helps make event tracking easier by wrapping the GA tracking method. It provides instructions for instrumenting pages by including libraries, decorating HTML with event metadata, and using a data collector to track click events. Program hierarchy and sample categories, actions, and labels are defined. Sample reports are shown to illustrate measuring user interest in different page features.
This document discusses integrating Google Analytics into Android apps. It covers basic integration of pageviews and events, tracking additional data like custom variables, sessions, and ecommerce transactions. It also recommends taking analytics a step further by wrapping the tracker in a custom class and handling sessions properly based on app lifecycle events. Finally, it stresses the importance of legal and privacy considerations when using analytics.
as part of the Chester County Marketing Group's monthly meetings, Jeff Tincher gave a presentation about Google AdWords and Analytics and how a small business could value from both.
This document provides an introduction and overview of AngularJS. It discusses key AngularJS concepts like directives, controllers, filters, models, configuration, routing, resources, testing and more. Code examples are provided throughout to demonstrate how each concept works in practice. The document is intended to give readers a high-level understanding of AngularJS and its capabilities for building dynamic web applications.
Google Cloud Platform 2014Q1 - Starter GuideSimon Su
This document provides an overview and introduction to Google Cloud Platform products and services including Cloud Datastore, Cloud Storage, Cloud SQL, BigQuery, App Engine, Compute Engine, and more. Key features and benefits are highlighted for each service such as scalability, availability, developer tools and SDKs, pricing models, and comparisons to other cloud offerings. Code samples and steps to get started with the services are also provided.
Expert Tips and Techniques for Using Google Tag ManagerOWOX BI
Webinar replay: » https://www.owox.com/c/1vs
Google Tag Manager is a free tool which makes it easier to manage tags and code snippets for web analytics, remarketing, and a number of other tasks by reducing the need to involve developers or edit website code. In early May of 2017, Google Tag Manager rolled out a new feature which makes managing Universal Analytics tracking codes much easier: the Google Analytics Settings variable.
The webinar will cover:
✔The main advantages and basic settings of Google Tag Manager.
✔Examples of how you can use Google Tag Manager to track JavaScript errors, scroll depth, and time on pages.
✔Using Google Tag Manager to prevent duplicate transactions in Google Analytics.
✔Helpful built-in features and how to use them:
Tag Sequencing — to facilitate the sequential firing of tags; Workspaces — to create and manage multiple sets of changes to a container (eg. when different users need to work on tag configurations independently).
✔The new features in GTM, such as: the new Google Analytics Settings variable which helps configure settings across multiple Google Analytics tags; and the «Approvals» functionality which allows for requesting changes to GTM containers.
"Google Analytics for the Digital Developer" talks delivered at the Singapore (June 5) and Sydney (June 16) Google Technology User Group (GTUG) meetups.
Similar to GTUG Philippines - Implementing Google Analytics - 2011-10-11 (20)
The document discusses cognitive biases and heuristics that affect data analysts. It explores concepts like priming, confirmation bias, availability heuristic, and argument from authority that can influence how analysts perceive and present information. The goal is to help analysts recognize these biases in themselves and others so they can overcome them and do better work. The document encourages analysts to provide examples, set expectations, and avoid logical fallacies to make their analyses and recommendations more persuasive.
2014 09-10-12 Building Customer Profiles - Move from clicks to facesVinoaj Vijeyakumaar
This document contains a presentation by Vinoaj Vijeyakumaar on building customer profiles using Google Analytics demographic reports. The presentation discusses how to use demographic reports to gain insights into customers' gender, age, interests and behaviors in order to better target and engage valuable customer segments. It provides steps to identify differences in customer patterns, drill down into customer interests, segment customers, and retarget valuable segments through various online and offline channels.
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - ...Vinoaj Vijeyakumaar
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.
Measuring your way towards a successful application - 2012-10-04 - Google Dev...Vinoaj Vijeyakumaar
This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia.
This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.pptVinoaj Vijeyakumaar
This document provides an overview of using Google Analytics to measure and analyze website traffic. It discusses the initial Analytics screen, report interface, categories of reports including visitors, traffic sources, content and conversions. It also covers setting the date range, comparing date ranges, scorecards, report tabs, the search function, and dashboards. The goal is to help users gain deep insight into usage patterns to improve their online business objectives.
12 GoMeasure (sg and kl) - page speed light speed path to conversions - joh...Vinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
11 GoMeasure (sg and kl) - mobile landing page and site usability tips - ma...Vinoaj Vijeyakumaar
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrueVinoaj Vijeyakumaar
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - googleVinoaj Vijeyakumaar
Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
The document discusses how defining and measuring goals is important for understanding marketing and business performance. It provides examples of different types of goals that can be tracked at various stages of the customer journey, from initial consideration to post-purchase experience. Advice is given on setting up goal tracking in Google Analytics and AdWords conversion tracking to measure things like website visits, video views, purchases, and newsletter subscriptions.
02 GoMeasure (sg and kl) - keynote - john jersin - google.pptVinoaj Vijeyakumaar
Keynote address by John Jersin, Product Manager for Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - googleVinoaj Vijeyakumaar
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
The document provides an overview of Google Analytics for developers. It discusses tracking user behavior on websites and mobile apps, exporting data via the API, and using analytics data to optimize sites. The presentation covers setting up measurement, analyzing data to gain insights, and experimenting to improve user experience and marketing strategies. Real-time reporting and actionable intelligence are emphasized to continually enhance performance. Resources for learning more about Google Analytics capabilities are also provided.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
3. The Role of the Web Analyst
Reporting
Actionable Insights
http://www.flickr.com/photos/kire/797533507/sizes/o/in/photostream/
4. What does “Action” mean?
Discovering new opportunities
(eg. New markets, hot trends, customer segments)
Optimisation
Improving marketing strategies
Maximising reach
(eg. New markets, optimise messaging)
of your apps and
delighting users
Enhancing the user experience
(eg. Compelling content, optimal user flows)
5. Agenda
• How GA Works
• Tracking
– Basics
– Event Tracking
– Custom Variables
– Social Interaction Tracking
– Campaign Variables
– Page Load Time Tracking
• Mobile Tracking
– WAP
– Android and iOS
• Tracking Other Platforms
16. Understand the website structure
Single Multiple
domain domains
Multiple
sub- Multiple domains
domains and multiple sub-
domain
17. Simplest GATC Installation
• All content on a single domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
18. GATC – Multiple Sub-Domains
• Content exists on multiple sub-domains on a single top-level domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_setDomainName', '.mysite.com']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
19. GATC – Multiple Domains
• Content exists on multiple top-level domains
_link()
<script type="text/javascript"> Update all links between domains to include the _link() method.
var _gaq = _gaq || []; <a href=“http://www.mysite-support.com” onclick=“_gaq.push
_gaq.push(['_setAccount', 'UA-XXXXX-X']); ([‘_link’, this.href]);”>Support</a>
_gaq.push(['_setDomainName', ’none']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
20. GATC – Multiple Domains and Sub-Domains
• Content exists on multiple sub-domains on multiple top-level domain
_link()
Update all links between domains to
<script type="text/javascript"> include the _link() method.
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']); Do not change links between sub-
_gaq.push(['_setDomainName', ’.mysite.com']); domains on the same top-level
_gaq.push(['_trackPageview']); domain.
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
21. Linking
When content exists on multiple domains use linking methods to pass cookie
information between domains:
• For HTTP GET include the _link() method.
_link()
• Cookie info in URL parameters
• Redirects user to the new URL
<a href=“http://www.example.com” onclick= “_gaq.push([‘_link’, this.href]);”>Example</a>
• For HTTP POST include the _linkByPost() method.
• Cookie info in action value
• Used for forms and iFrames on other domains
SUBMIT
<form action="http://www.shoppingcart.com/form.php" name="f" method="post”
onsubmit=”_gaq.push([‘_linkByPost’, this]);">
. . . </form>
24. What about the 1-page App/Site?
• Single URL, no page refreshes
25. Enter Event Tracking
• Track events on your site
• Detect events and trigger tracking call
_gaq.push(['_trackEvent', Purpose Example
category, Group of objects being 'Markers'
action, tracked
Type of user interaction 'Click'
opt_label, with the object
opt_value]); Additional info about 'Google
the event Singapore'
Numerical data about 1
the event
2
5
32. Custom Variables: Extended Measurement Model
Behaviour
Entry Exit
Engagement
125+ Metrics and Dimensions+ X Custom Variables = Custom Measurement
Platform
3
2
33. Custom Variables
_setCustomVar(index, name, value, opt_scope);
• index – position to store and transmit the variable (1 to 5)
• name – variable name (e.g. “member-type”) (case sensitive)
• value – variable value (e.g. “premium”) (case sensitive)
• opt_scope – 1:visitor-level; 2:session-level; 3:page-level (default: 3)
• Note: Length of Name + Value cannot exceed 64 characters
_setCustomVar(1, ‘foo’, ‘bar’, 2);
34. Visitor Level Custom Variables
• Stays with the visitor across multiple visits
to the site
• Cannot store personally identifiable
information
_setCustomVar(
1,
‘MembershipLevel’,
‘Platinum’,
1);
35. Session Level Custom Variables
• Labels a session
• Variable is discarded once session ends
_setCustomVar(
3,
‘UsedChatWidget’,
‘true’,
2);
36. Page Level Custom Variables
• Useful for content grouping
• Identify groups of pages according to
attributes other than the page URL
_setCustomVar(
5,
‘Author’,
‘John Jane Doe’,
3);
39. What is social plugin tracking?
Social plugin tracking in Analytics
shows you:
• How social plugins are used
• Behavior of socially engaged users
• Comparative performance of different social plugins
• What content is socially engaging
40. Setup for +1 button
Setup for the button: None
The +1 button on your website is already tracked.
41. Setup for other networks
• Other social buttons require a small javascript change to
your website.
When a social plugin is used call this method:
_trackSocial(network, action, target_url);
52. Campaign Variable Basics
Required Tags
The Source is where the visitor was sent from.
Examples: google, nytimes.com, facebook.com
The Medium is the channel in which this URL is promoted.
Examples: cpc, display, social, organic
The Campaign should either indicate the overarching name for the
marketing effort or just the specific ad campaign in which the ad
lives.
Optional Tags
The Keyword is the search term that you bid on (search engines
only)
The Ad Content should indicate the ad name, copy, or other
helpful information to identify the type of ad that was clicked.
65. Before & After
Amari Package Selection Original
Page Page
Page Speed Score 62 / 100
First View Load Time 8.739s
Optimizations include:
• Removed whitespace in HTML
• Using minified versions of JS libraries
• Using minified CSS
• Serving optimised images
• Testing serving GZIPped (compressed) content
66. Before & After
Amari Package Selection Original Optimized %
Page Page Page Change
Page Speed Score 62 / 100 67 / 100 5%
First View Load Time 8.739s 7.738s 11.5%
Optimizations include:
• Removed whitespace in HTML
• Using minified versions of JS libraries
• Using minified CSS
• Serving optimised images
• Testing serving GZIPped (compressed) content
68. Mobile Tracking
HTML &
WAP
Applications
iPhone
Windows
Mobile
Blackberry
Android
Pearl &
Curve
http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html
6
8
69. Track Activity to Mobile Websites [link]
Mobile Websites
ü Server-side tracking
ü Track all web-enabled devices (not just JS & cookie capable)
ü Four languages supported: PHP, Perl, JSP, ASP
ü Works just like Analytics on desktop web pages
71. A Quick Look at the PHP Code Snippet
Insert a pixel for tracking
Page rendering script
Generate the pixel URL
Send the request to GA
ga.php
7
1
72. Server-to-Server Communications
Secure Google Servers
Website Server
Request pixel: Send request to
/ga.php?.... GA servers
7
2
73. Google Analytics Mobile SDK
Native App Tracking
Unique Users
Pageviews
Events
Ecommerce
Custom Variables
Android Market Referrals
74. Setting Up A Tracker Object In An Activity
GoogleAnalyticsTracker tracker;
onCreate
tracker = GoogleAnalyticsTracker.getInstance();
tracker.startNewSession("UA-xxx-y", this);
74
75. Dispatching Events
Tracked data is queued and dispatched in bundles
• Saves battery life
• Can track when users are offline
tracker.dispatch();
- or -
tracker.start("UA-xxx-y", 20, this);
75
99. • Data is Gold
• Tag & Track
• GA Tracking Code
• Event Tracking
• Custom Variables
• Social Interaction Tracking
• Campaign Variables
• Page Load Time Tracking
• Take Action!!