In this talk I discuss discuss ways that you can use the new version of Google Analytics (universal analytics) to measure the REAL engagement of your users, create new custom dimensions & metrics, track off site activities in Google Analytics and ways to track the same user across devices.
Allow users to securely sign in to your app and create a more powerful and engaging experience. Google+ Sign-in also lets you grow your app engagement by letting your signed-in users create interactive posts to invite their friends to use your app. By connecting your users with Google, you will soon be able to influence your appearance in Google Play through trusted social recommendations that show your users their friends who are already using your app.
The Google+ Sign-In button authenticates the user and manages the OAuth 2.0 flow, which simplifies your integration with the Google APIs. Signing in is required for your app to create interactive posts, manage moments, and fetch profile and people information.
A web-based editing tool (developed with GWT and Ext-GWT) for semantic annotation of RESTful web services, developed during my 4 months training at KMI - Open University - Milton Keynes - UK.
Why And How To Upgrade To Google Analytics To Universal AnalyticsEmarketeers
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
Universal Analytics and Google Tag Manager - Superweek 2014Analytics Ninja LLC
This document provides an overview and training on using Universal Analytics and Google Tag Manager (GTM). It discusses setting up tracking in UA using GTM, including tags, rules, macros and sample tag implementations. It emphasizes that building a strategic "smart data layer" based on business objectives and questions leads to better decisions. Specifically, it recommends dividing unique purchases by unique pageviews to measure conversion rates, and capturing profit metrics using server-side tagging to provide more actionable analytics.
Google Universal Analytics event - Kristoffer Ewald - Helsinki may 2014Kristoffer Ewald
This document discusses the power of person-centric digital marketing. It notes that digital is changing the rules by moving everything to digital, including awareness, consideration, preference, action and loyalty. It recommends taking a three step approach to developing a single customer view: 1) join all customer data in one consistent repository, 2) attribute interactions to real customers using predictive success modeling, and 3) make the data actively link to and from all channels including in-store. This will allow marketers to guide consumers through the entire purchase funnel across all digital and physical touchpoints.
The document discusses cross-device tracking using Google Analytics. It explains that the user ID feature allows tracking a user's engagement activities across multiple devices by uniquely identifying each user. Implementing user IDs involves setting a user ID parameter when initializing Analytics on the web, setting a user ID field for app tracking hits, or including a user ID parameter in hits sent via the measurement protocol. While user IDs provide benefits, fully tracking cross-device journeys requires users to be logged in on all devices, which many users do not do. Cookies can help track some cross-device activity, but do not solve all issues like tracking users who are not registered or frequently clear cookies.
AnDevCon - Tracking User Behavior CreativelyKiana Tennyson
This document discusses tracking user behavior within mobile applications using Google Analytics. It provides an overview of analytics and user tracking, and describes how Google Analytics can be implemented on Android applications. Key details include how Google Analytics collects and stores data on the device before transmitting it to Google's servers, and how common interaction types like pageviews, events, and ecommerce can be tracked. The document also discusses reporting features in Google Analytics like the Core Reporting API and different dimensions and metrics that can be queried.
Allow users to securely sign in to your app and create a more powerful and engaging experience. Google+ Sign-in also lets you grow your app engagement by letting your signed-in users create interactive posts to invite their friends to use your app. By connecting your users with Google, you will soon be able to influence your appearance in Google Play through trusted social recommendations that show your users their friends who are already using your app.
The Google+ Sign-In button authenticates the user and manages the OAuth 2.0 flow, which simplifies your integration with the Google APIs. Signing in is required for your app to create interactive posts, manage moments, and fetch profile and people information.
A web-based editing tool (developed with GWT and Ext-GWT) for semantic annotation of RESTful web services, developed during my 4 months training at KMI - Open University - Milton Keynes - UK.
Why And How To Upgrade To Google Analytics To Universal AnalyticsEmarketeers
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
Universal Analytics and Google Tag Manager - Superweek 2014Analytics Ninja LLC
This document provides an overview and training on using Universal Analytics and Google Tag Manager (GTM). It discusses setting up tracking in UA using GTM, including tags, rules, macros and sample tag implementations. It emphasizes that building a strategic "smart data layer" based on business objectives and questions leads to better decisions. Specifically, it recommends dividing unique purchases by unique pageviews to measure conversion rates, and capturing profit metrics using server-side tagging to provide more actionable analytics.
Google Universal Analytics event - Kristoffer Ewald - Helsinki may 2014Kristoffer Ewald
This document discusses the power of person-centric digital marketing. It notes that digital is changing the rules by moving everything to digital, including awareness, consideration, preference, action and loyalty. It recommends taking a three step approach to developing a single customer view: 1) join all customer data in one consistent repository, 2) attribute interactions to real customers using predictive success modeling, and 3) make the data actively link to and from all channels including in-store. This will allow marketers to guide consumers through the entire purchase funnel across all digital and physical touchpoints.
The document discusses cross-device tracking using Google Analytics. It explains that the user ID feature allows tracking a user's engagement activities across multiple devices by uniquely identifying each user. Implementing user IDs involves setting a user ID parameter when initializing Analytics on the web, setting a user ID field for app tracking hits, or including a user ID parameter in hits sent via the measurement protocol. While user IDs provide benefits, fully tracking cross-device journeys requires users to be logged in on all devices, which many users do not do. Cookies can help track some cross-device activity, but do not solve all issues like tracking users who are not registered or frequently clear cookies.
AnDevCon - Tracking User Behavior CreativelyKiana Tennyson
This document discusses tracking user behavior within mobile applications using Google Analytics. It provides an overview of analytics and user tracking, and describes how Google Analytics can be implemented on Android applications. Key details include how Google Analytics collects and stores data on the device before transmitting it to Google's servers, and how common interaction types like pageviews, events, and ecommerce can be tracked. The document also discusses reporting features in Google Analytics like the Core Reporting API and different dimensions and metrics that can be queried.
This document provides an introduction to Google Analytics for web developers. It discusses how Google Analytics can be used to track and understand visitor traffic, flows, and engagement on a website. It also describes how the Google Analytics tracking code works to collect anonymous visitor data and send it to Google's servers. Finally, it covers some key aspects of setting up and using Google Analytics, including dimensions, metrics, event tracking, and cross-device attribution.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
This slide covers the fundamentals of Google Analytics and unveils the misconceptions around most of the metrics and dimensions. A must-read guide to understand how each and every metric gets calculated in Google Analytics.
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBEThe Reference
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Agile methodologies based on BDD and CI by Nikolai ShevchenkoMoldova ICT Summit
BDD is an agile methodology that focuses on describing an application from stakeholders' perspectives using scenarios written in a common language like Gherkin. It revolves around user stories made up of scenarios and executable steps. This ensures collaboration between business analysts, QA teams, and developers. CI integrates source code and runs tests after each commit for near-immediate feedback to catch errors early. BDD and CI provide benefits like lower barriers to entry, greater ROI, and predictability through automated tests that validate business needs are met.
Web analytics is the measurement and analysis of internet data to understand and optimize website usage. It involves both on-site analytics, which measure visitor behavior on a website, and off-site analytics, which analyze a website's potential audience and online visibility regardless of ownership. Key performance indicators are metrics used to evaluate success, such as visits, pageviews, and conversion rates. Google Analytics is a commonly used tool that uses first-party cookies and JavaScript code to collect visitor data and provide reports on acquisition, behavior, and conversions.
SEMNE Google Analytics Master Class - 15 Oct 2014Jay Murphy
This document provides an overview and agenda for a Google Analytics training session. It covers key topics like SEO and analytics, new features in Universal Analytics like custom dimensions and user ID tracking, and analysis techniques. Definitions of important analytics terms are also included. The training will explain how Google Analytics works and the different types of reports available to analyze audience, acquisition, behavior, and other metrics.
The document discusses how Google Analytics can be used to measure and analyze user experience on a website. It provides 10 steps for using Google Analytics for UX: 1) define conversion goals and funnels, 2) track internal search, 3) individualize tracking, 4) track errors, 5) analyze metrics in context, 6) understand time on site and bounce rate, 7) segment data, 8) customize reports, 9) validate minimum viable products, and 10) verify the effects of changes. The overall value of web analytics for UX is that it provides data about natural website use at a low cost and identifies areas for further qualitative testing and evaluation.
IRJET - An Event Management System with Post Event FeaturesIRJET Journal
1) The document proposes an event management system that uses web application technologies to automatically generate post-event reports and blogs to reduce manual labor, errors, and expenses associated with organizing events.
2) Key features of the system include online event registration, sponsor management, attendance tracking, and automatic generation of expense reports and event blogs using captured media from the organizer's dashboard.
3) The system is implemented using LAMP stack technologies and provides advantages like reduced errors, improved time efficiency, lower expenses, and a permanent online record of events.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
This document provides instructions for a hands-on lab to modify a single page application (SPA) to display registered players for a game from a REST API. It describes the required software, overview of the lab objectives, and steps to update the game client to call the new API endpoint and display the results. These include adding an API method, updating the JavaScript to call it, and modifying the view model to change screens and bind the results. Testing steps are also outlined.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
CMGT410 v19Project Charter TemplateCMGT410 v19Page 2 of 3P.docxmccormicknadine86
CMGT/410 v19
Project Charter Template
CMGT/410 v19
Page 2 of 3Project Charter Template
Instructions: With your team members, create a project charter using the template below. Some example information has been provided to assist you. Please replace all example information in the template with information specific to the project charter you and your fellow team members create.1.0 Project Identification
Name
Company Web interface for big data analytics
Description
Design, develop, and implement a data analytics application leveraging the millions of data records in company databases.
Sponsor
Matthew Sullivan, David Dosaima
Project Manager
Daniel Kathii
Project Team Resources
2.0 Business Reasons for Project
· Too produce company analytic assessments based on database records.
· To process and understand millions of data records to make more informed business decisions
· To allow for more efficient data record analysis
· To allow for more efficient trend analysis3.0 Project Objectives (Purpose)
· To develop a web interface and application leveraging existing data storage repositories
· To develop a web interface for complex data queries leveraging Boolean and elastic search capabilities
· To develop a nodal analysis tool to visualize data records and databases objects.4.0 Project Scope
· In scope:
· Initiate web server/infrastructure for online dealings
· Provide development and user customer services options
· Market place
· Develop enterprise object model ontology
· Develop object driven search and discovery based on simple, complex and temporal database queries
· Out of scope:
· 3rd party recruitment options 5.0 Requirements – User Stories
User Story
Description
Search and Discovery
“As <user role – data analyst > I want to <action – discover data records through complex search criteria> so that <goal reduce time of relevant data discovery>”
Data Visualization
“As <user role – data analyst > I want to <action – view data records and links in a nodal data chart> so that <goal – data relationships can be viewed>”
Account lookup
“As <user role – UI account > I want to <action – view account info> so that <goal – management can query user adoption>”
Temporal Search and Discovery
“As <user role – data analyst > I want to <action – query data based on temporal filters> so that <goal – data can be filtered by time and space>”
Data Organization
“As <user role – data analyst > I want to <action – save, organize and save persistent searches> so that <goal – users can be notified of new data that meets historical/saved searches>”
6.0 Milestone Dates
Item
Milestone
Date
I.
Stand up cloud test/development server
1st Dec 2019
II.
Develop UI prototype
15th Mar 2020
III.
Networking/Information event for all departments
15th Apr 2020
IV.
Develop department toolkit, templates, resources
15th May 2020
V.
Implementation and communication to stakeholder groups
15th Jul 2020
VI.
Website launch
12th Sep 2020
VII.
Evaluation, consultations, lessons learned
1st ...
Segment.io is an analytics integration platform that allows developers to send user data from their applications to multiple analytics tools through a single API, rather than requiring separate integrations. It supports over 50 analytics APIs and takes data from websites, mobile apps, and other sources. Segment.io is free for developers to use for basic functionality and saves time by replacing complex individual integrations with a simple API.
Google Analytics es una herramienta de analítica la que se conoce sólo una parte de su potencial. Además de medir audiencias y su comportamiento, Google Analytics permite priorizar las inversiones en marketing online, recoger comportamientos de Single Page Applications y visualizar datos offline, por ejemplo de CRM y combinarlos con los de visitas online. También es posible recoger datos en tiempo real de ventas, por ejemplo de ecommerce y de dispositivos físicos como bluetooth beacons. Las funcionalidades de Google Analytics, en combinación con Big Query y otros servicios de Google Cloud Platform, la convierte en una de las plataformas más interesantes de analítica para la transformación digital.
Si quieres ver el vídeo en el que fue usada esta presentación, pulsa aquí: https://www.youtube.com/watch?v=2mfIU-NXGXI
Para ver la convocatoria en nuestra web, clic aquí: https://www.paradigmadigital.com/eventos/usar-google-analytics/
La convocatoria a través del grupo de Meetup.com, clic aquí: https://www.meetup.com/es-ES/Front-end-Developers-Madrid/events/231793469/
This document outlines steps for creating a new event visualization app. It includes:
1) Retrieving event data from an API and displaying it on an initial screen with event images, dates, followers, and prices.
2) Opening a modal window on click of an event image to show additional event details and ticket prices.
3) Creating a checkout modal to purchase tickets, with totals and fees, then subtracting tickets from the total quantity.
4) Writing tests using Jest and React Testing Library to validate features like quantity displayed, price formats, follower counts, modal openings, checkout math, and updated quantities.
GTUG Philippines - Implementing Google Analytics - 2011-10-11Vinoaj Vijeyakumaar
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This document provides an introduction to Google Analytics for web developers. It discusses how Google Analytics can be used to track and understand visitor traffic, flows, and engagement on a website. It also describes how the Google Analytics tracking code works to collect anonymous visitor data and send it to Google's servers. Finally, it covers some key aspects of setting up and using Google Analytics, including dimensions, metrics, event tracking, and cross-device attribution.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
This slide covers the fundamentals of Google Analytics and unveils the misconceptions around most of the metrics and dimensions. A must-read guide to understand how each and every metric gets calculated in Google Analytics.
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBEThe Reference
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Agile methodologies based on BDD and CI by Nikolai ShevchenkoMoldova ICT Summit
BDD is an agile methodology that focuses on describing an application from stakeholders' perspectives using scenarios written in a common language like Gherkin. It revolves around user stories made up of scenarios and executable steps. This ensures collaboration between business analysts, QA teams, and developers. CI integrates source code and runs tests after each commit for near-immediate feedback to catch errors early. BDD and CI provide benefits like lower barriers to entry, greater ROI, and predictability through automated tests that validate business needs are met.
Web analytics is the measurement and analysis of internet data to understand and optimize website usage. It involves both on-site analytics, which measure visitor behavior on a website, and off-site analytics, which analyze a website's potential audience and online visibility regardless of ownership. Key performance indicators are metrics used to evaluate success, such as visits, pageviews, and conversion rates. Google Analytics is a commonly used tool that uses first-party cookies and JavaScript code to collect visitor data and provide reports on acquisition, behavior, and conversions.
SEMNE Google Analytics Master Class - 15 Oct 2014Jay Murphy
This document provides an overview and agenda for a Google Analytics training session. It covers key topics like SEO and analytics, new features in Universal Analytics like custom dimensions and user ID tracking, and analysis techniques. Definitions of important analytics terms are also included. The training will explain how Google Analytics works and the different types of reports available to analyze audience, acquisition, behavior, and other metrics.
The document discusses how Google Analytics can be used to measure and analyze user experience on a website. It provides 10 steps for using Google Analytics for UX: 1) define conversion goals and funnels, 2) track internal search, 3) individualize tracking, 4) track errors, 5) analyze metrics in context, 6) understand time on site and bounce rate, 7) segment data, 8) customize reports, 9) validate minimum viable products, and 10) verify the effects of changes. The overall value of web analytics for UX is that it provides data about natural website use at a low cost and identifies areas for further qualitative testing and evaluation.
IRJET - An Event Management System with Post Event FeaturesIRJET Journal
1) The document proposes an event management system that uses web application technologies to automatically generate post-event reports and blogs to reduce manual labor, errors, and expenses associated with organizing events.
2) Key features of the system include online event registration, sponsor management, attendance tracking, and automatic generation of expense reports and event blogs using captured media from the organizer's dashboard.
3) The system is implemented using LAMP stack technologies and provides advantages like reduced errors, improved time efficiency, lower expenses, and a permanent online record of events.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
This document provides instructions for a hands-on lab to modify a single page application (SPA) to display registered players for a game from a REST API. It describes the required software, overview of the lab objectives, and steps to update the game client to call the new API endpoint and display the results. These include adding an API method, updating the JavaScript to call it, and modifying the view model to change screens and bind the results. Testing steps are also outlined.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
CMGT410 v19Project Charter TemplateCMGT410 v19Page 2 of 3P.docxmccormicknadine86
CMGT/410 v19
Project Charter Template
CMGT/410 v19
Page 2 of 3Project Charter Template
Instructions: With your team members, create a project charter using the template below. Some example information has been provided to assist you. Please replace all example information in the template with information specific to the project charter you and your fellow team members create.1.0 Project Identification
Name
Company Web interface for big data analytics
Description
Design, develop, and implement a data analytics application leveraging the millions of data records in company databases.
Sponsor
Matthew Sullivan, David Dosaima
Project Manager
Daniel Kathii
Project Team Resources
2.0 Business Reasons for Project
· Too produce company analytic assessments based on database records.
· To process and understand millions of data records to make more informed business decisions
· To allow for more efficient data record analysis
· To allow for more efficient trend analysis3.0 Project Objectives (Purpose)
· To develop a web interface and application leveraging existing data storage repositories
· To develop a web interface for complex data queries leveraging Boolean and elastic search capabilities
· To develop a nodal analysis tool to visualize data records and databases objects.4.0 Project Scope
· In scope:
· Initiate web server/infrastructure for online dealings
· Provide development and user customer services options
· Market place
· Develop enterprise object model ontology
· Develop object driven search and discovery based on simple, complex and temporal database queries
· Out of scope:
· 3rd party recruitment options 5.0 Requirements – User Stories
User Story
Description
Search and Discovery
“As <user role – data analyst > I want to <action – discover data records through complex search criteria> so that <goal reduce time of relevant data discovery>”
Data Visualization
“As <user role – data analyst > I want to <action – view data records and links in a nodal data chart> so that <goal – data relationships can be viewed>”
Account lookup
“As <user role – UI account > I want to <action – view account info> so that <goal – management can query user adoption>”
Temporal Search and Discovery
“As <user role – data analyst > I want to <action – query data based on temporal filters> so that <goal – data can be filtered by time and space>”
Data Organization
“As <user role – data analyst > I want to <action – save, organize and save persistent searches> so that <goal – users can be notified of new data that meets historical/saved searches>”
6.0 Milestone Dates
Item
Milestone
Date
I.
Stand up cloud test/development server
1st Dec 2019
II.
Develop UI prototype
15th Mar 2020
III.
Networking/Information event for all departments
15th Apr 2020
IV.
Develop department toolkit, templates, resources
15th May 2020
V.
Implementation and communication to stakeholder groups
15th Jul 2020
VI.
Website launch
12th Sep 2020
VII.
Evaluation, consultations, lessons learned
1st ...
Segment.io is an analytics integration platform that allows developers to send user data from their applications to multiple analytics tools through a single API, rather than requiring separate integrations. It supports over 50 analytics APIs and takes data from websites, mobile apps, and other sources. Segment.io is free for developers to use for basic functionality and saves time by replacing complex individual integrations with a simple API.
Google Analytics es una herramienta de analítica la que se conoce sólo una parte de su potencial. Además de medir audiencias y su comportamiento, Google Analytics permite priorizar las inversiones en marketing online, recoger comportamientos de Single Page Applications y visualizar datos offline, por ejemplo de CRM y combinarlos con los de visitas online. También es posible recoger datos en tiempo real de ventas, por ejemplo de ecommerce y de dispositivos físicos como bluetooth beacons. Las funcionalidades de Google Analytics, en combinación con Big Query y otros servicios de Google Cloud Platform, la convierte en una de las plataformas más interesantes de analítica para la transformación digital.
Si quieres ver el vídeo en el que fue usada esta presentación, pulsa aquí: https://www.youtube.com/watch?v=2mfIU-NXGXI
Para ver la convocatoria en nuestra web, clic aquí: https://www.paradigmadigital.com/eventos/usar-google-analytics/
La convocatoria a través del grupo de Meetup.com, clic aquí: https://www.meetup.com/es-ES/Front-end-Developers-Madrid/events/231793469/
This document outlines steps for creating a new event visualization app. It includes:
1) Retrieving event data from an API and displaying it on an initial screen with event images, dates, followers, and prices.
2) Opening a modal window on click of an event image to show additional event details and ticket prices.
3) Creating a checkout modal to purchase tickets, with totals and fees, then subtracting tickets from the total quantity.
4) Writing tests using Jest and React Testing Library to validate features like quantity displayed, price formats, follower counts, modal openings, checkout math, and updated quantities.
GTUG Philippines - Implementing Google Analytics - 2011-10-11Vinoaj Vijeyakumaar
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
Similar to All about engagement with Universal Analytics @ Google Developer Group NYC May Meet Up (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
27. Event tracking is a GA method
that tracks engagement. It
consists of four values that
you can use to describe a
user's interaction
Value Type Required Description
Category String Yes Typically the object that was interacted with (e.g. button)
Action String Yes The type of interaction (e.g. click)
Label String No Useful for categorizing events (e.g. nav buttons)
Value Number No Values must be non-negative. Useful to pass counts (e.g. 4
times)
28. Example Button Click
<button id="b1">Click Me</button>
<script>
$('#b1').click(function(){
ga('send', // send command - REQUIRED
'event', // type of thing to send - REQUIRED
'category', // category of event - REQUIRED
'action', // action of the event - REQUIRED
'label', // the element that was clicked - OPTIONAL
5 // the value of the event that was clicked - OPTIONAL
);
});
</script>
ga('send','event','category','action','opt_label',opt_value)
29. Don’t forget about
hidden content
Are people
viewing
your tabs?
$('#tabID').click(function(){
ga('send', // send command – REQUIRED
'event', // type of thing to send – REQUIRED
'tabs', // category of event – REQUIRED
'click', // action of the event – REQUIRED
$(this).id, // the element that was clicked - OPTIONAL
);
});
</script>
45. Custom Dimensions
allow you to push
custom data to Google
Analytics and group
things together
Note: You only get 20 but they 1 can have multiple labels
46. Set the Scope
The scope tells GA how
long the custom
dimensions should
follow the user
47. 3 Types of Scope
Hit - value is
applied to the
single hit for which
it has been set.
48. Hit
What authors get viewed viewed the most?
Blog post
1 by Chris
Blog post
2 by Kevin
Blog post
3 by Nico
Blog post
4 by Kevin
Blog post
5 by Chris
Blog post
6 by Nico
Blog Post
7 by Kevin
Pageview=blog-1/ Pageview=/blog-5/ Pageview=/blog-4/ Pageview=/blog-2/
cd1_value=Author_Kevin cd1_value=Author_Nico cd1_value=Author_Kevin
cd1_value=Author_Kevincd1_value=Author_Nicocd1_value=Author_Chris
cd1_value=Author_Chris
Pageview=/blog-7/Pageview=/blog-2/Pageview=/blog-4/
49. Processing
Every hit gets processed with the Custom Dimension of the author’s name
ClientID = 232
Session 1
H1: pageview=/blog-post-1/ cd1_value=Author_Chris
H2: pageview =/blog-post-5/ cd1_value=Author_Kevin
ClientID = 343
Session 1
H1: pageview =/blog-post-4/ cd1_value=Author_Nico
H2: pageview =/blog-post-2/ cd1_value=Author_Kevin
H3: pageview =/blog-post-7/ cd1_value=Author_Chris
H4: pageview =/blog-post-6/ cd1_value=Author_Nico
H5: pageview =/blog-post-9/ cd1_value=Author_Kevin
51. 3 Types of Scope
Session - value is
applied to all hits in a
single session where
idle time is < 30 mins.
52. Session
Do people who watch my videos end up converting?
Go product
page
Watch
video
Click on
tabs
Read
reviews
Sign up
Pageview=blog-1/ event= video, play, video1 event= tabs, click, info
Pageview=reviews/ event = forms, sign up, more info
Remember event tracking parameters = category, action, label
Cd2 = video watcher
Cd2 = video watcher
Video event triggers
custom dimension 2
53. 3 Types of Scope
User - value is applied to all
hits in current and future
sessions, until value changes
or custom dimension is made
inactive.
54. Users
How do the paid users differ from the free users
Go to
site
Log in
View
blog
Listen to
music
Go to site
View help
page
View blog
Listen to
music
Pageview=/ Pageview = welcome Pageview= /blog/ event= music, play, song1
Pageview=/ Pageview=/help/ Pageview=/blog/ event= music, play, song2
Cd3 = video watcher
Cd3 = video watcher
Session 1
Session 2
55. But what if they switch to
another device
Woz’s
travel bag
60. It starts with User-ID
feature
- The user ID lets you create your own
persistent anonymous id and override GA’s
- You can tie hits & sessions to the same
users when they log in on different devices
61. It starts with User-ID feature
Make sure the User ID is:
- Non-personally identifiable
- Unique to a user of your service or
app
- Persistent for a
signed-in user across
all devices
Web:
ga('create', 'UA-XXXX-Y', 'auto');
if (auth.userSignedInVlaue) {
ga('set', '&uid', {{ USER_ID }});
};
ga('send', 'pageview');
Android:
t.set("&uid", {{ USER_ID }});
iOS:
[tracker set:@"&uid" value:{{ USER_ID
}}];
62. Setting it up in the App
- Enable
UserID
in Admin
- Make a new
View
63. Things to note:
1- the profile will only show hits with the
UserID present
2- number of Users is calculated based on
the number of unique User-ID values.
3- date range max will only be 90 days
4- Once you enable the User ID feature for
a view (profile), you cannot disable it.
64. What can we learn from that?
Where your customers
research and where
they buy & how their
activity differs
65. What can we learn from
that?
We can
see
device
overlap
reports
69. The measurement protocol lets you
send data to Google Analytics via
HTTP Requests to this endpoint.
http://www.google-analytics.com/collect
http://ssl.google-analytics.com/collect
With these values required for all hits
Name Parameter Example Description
Protocol Version v v=1 The protocol version. The
value should be 1.
Tracking ID tid tid=UA-123456-1 The ID that distinguishes to
which Google Analytics
property to send data.
Client ID cid cid=xxxxx An ID unique to a particular
user.
Hit Type t t=pageview The type of interaction
collected for a particular
user.
74. Rasberry Pi + PIR Sensor +
lil’ Python = movement in GA
import time
import urllib2
import RPi.GPIO as io
io.setmode(io.BCM)
pir_pin = 18
io.setup(pir_pin, io.IN
def hitGA():
urllib2.urlopen("http://ww
w.google-
analytics.com/collect?v=1&
tid=UA-XXXXXX-
Y&cid=1111&t=event&ec=Move
ment&ea=livingRoom&el=desk
").close
while True:
if io.input(pir_pin):
hitGA()
Total cost $60
80. Client ID or User ID
Question Client ID User ID
What does the ID
Represent?
An anonymous device or browser instance. A single user, like a signed-in user account, that may interact with
content across one or more devices and / or browser instances.
How is the ID Set? Randomly generated and automatically sent
with all hits by Google Analytics libraries.
You must set and send your own userIds with your Google Analytics
hits.
How is ID Used to
Calculate Unique
Users?
In a non-User-ID-enabled view (profile), Client
ID is used to calculate unique users.
In a User-ID-enabled view (profile), User ID is used to calculate unique
users
There are two ways to associate a hit
to a user with the measurement
protocol
Examples: Lead gen vs eComm
82. The lead gen process
Go to site
Browse
around
Fill out form
Form goes to
DB
BizDev
follows up
with call
Lead turns to
Qualified
BizDev sends
proposal
Client signs
agreement
New Lead
Nico
Miceli
CompanyX
.com
83. What GA sees
Go to site
Browse
around
Fill out form
Form goes to
DB
BizDev follows
up with call
Thumbs Up!
Lead turns to
Qualified
BizDev sends
proposal
Client signs
agreement
New Lead
Nico
Miceli
CompanyX
84. Push the client ID with
your form
submissions… hindenly
<form id="lead-form" method="POST" action="/lead">
<input id="name" type="text" /><BR>
<input id="phone" type="text" /><BR>
<!-- make a hidden input field and store the client ID in it -->
<input id="clientcookie" type="hidden" /><BR>
</form>
<script type="text/javascript">
$(document).ready(function(){
ga(function(tracker) {
clientID = tracker.get('clientId'); //grab the current users anonymous client ID
document.getElementById('clientcookie').value = clientID;
//set the value of client ID to the hidden input field
});
});
</script>
85. ga(function(tracker) {
var clientId = tracker.get('clientId');
});
<form id="lead-form" method="POST" action="/lead">
<input id="name" type="text" /><BR>
<input id="phone" type="text" /><BR>
<!-- make a hidden input field and store the client ID in it -->
<input id="clientcookie" type="hidden" /><BR>
</form>
<script type="text/javascript">
$(document).ready(function(){
ga(function(tracker) {
clientID = tracker.get('clientId'); //grab the current users anonymous client ID
document.getElementById('clientcookie').value = clientID;
//set the value of client ID to the hidden input field
});
});
</script>
86. The lead gen process
Go to site
Browse
around
Fill out form
Form goes to
DB
BizDev
follows up
with call
Lead turns to
Qualified
BizDev sends
proposal
Client signs
agreement
New Lead
Nico
Miceli
CompanyX
CID: 777
cid:777 cid:777
cid:777 cid:777
Send new data with the
Measurement protocol
87. Get Email
Go to
eComm.com
Log in to get
coupon
Print Out
Coupon
Go to the
eComm
Store
Spend
coupon +
$100
eComm to comm…
88. Get Email
Go to
eComm.com
Log in to get
coupon
Print Out
Coupon
Go to the
eComm
Store
Spend
coupon +
$100
eComm to comm
auth = true
89. Get Email
Go to
eComm.com
Log in to get
coupon
Print Out
Coupon
Go to the
eComm
Store
Spend
coupon +
$100
eComm to comm
auth = true
UID=123
UID=123 UID=123
90. I can now see user pain
points in my app, learn
the impact of the bells &
whistle, I can understand
the users on across
devices, I can associate
them with real world
data.
91. TL;DR Events
Use Google Analytics to track engagement via JS events
ga('send','event','category','action','opt_label
',opt_value)
92. TL;DR Custom Dimensions
Allows you to group things and send more data to Google
Analytics
Step 1: Create a Name that you want to show up in reports
Step 2: Set the Scope
Step 3: Make it Active
93. TL;DR Cross Device Management
Allows you to track a user across different devices
Step 1: Enable it in the web app
Step 2: Connect a persistent anonymous ID to each user
Step 3: Add it to your code
94. TL;DR measurement Protocol
Allows you to send data to GA via HTTP Requests
Allows you to connect real world with internet world
The length of the entire encoded URL must be no longer than
2000 Bytes.
95. Resources
Google Analytics Debugger Chrome Extension
Google Analytics Developer Google+ Community
Stack Overflow Google Analytics Tag
All links will be on my G+ page
tomorrow
Google.com/+nicomiceli
@nicomiceli