Final 5 digital trends 1 18-14
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The document discusses 5 major digital trends affecting healthcare practices: 1) continued growth of social media and mobile technology, 2) the need for responsive mobile design, 3) the importance of email marketing, 4) utilizing location-based marketing, and 5) leveraging social media and video content. These trends highlight the necessity for practices to have an online presence to engage patients across multiple digital platforms.
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This presentation discusses using customer journey mapping to better understand the customer experience across online and offline channels. It recommends creating a map that traces a customer's interactions with a company from initial research to purchase and beyond. The map should identify key customer segments, their needs at different stages, touchpoints, and insights from data sources. Mapping the journey can help companies improve their offering, prioritize efforts, increase revenues and customer understanding.
Why social Media Matters
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Top 10 Social Media Management Tools - October 2011
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Introduction to Social Media for Business
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Social Media - Equity Real Estate - Week 1
This document discusses how Academy Mortgage uses digital marketing and social media to be the top home loan lender. It introduces the company and explains that their partners are the top priority. The rest of the document outlines the importance of social media presence and provides tips for realtors on using key platforms like Facebook, LinkedIn, and others to build their business and brand online. Sample steps are given for an effective social media strategy along with statistics on social media usage.
Social: a CEO perspective
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
Marketing+digital
This document discusses various aspects of digital marketing including the top 8 elements, how it can be used for recruiters, individuals, and educational institutions. It outlines key benefits like wide reach, low cost, and personalization. Specific digital marketing tactics are mentioned like email marketing, lead generation, search engine optimization, analytics, content marketing, pay-per-click ads, and social media marketing. Finally, it provides 8 tips for succeeding in digital marketing such as loving your website, focusing on important tasks, optimizing landing pages, responding rapidly, using responsive design, smart content marketing, embracing data, and using CRM systems.
Social Media Boot Camp Vancouver October 2013
The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.
How to Become a Marketing Technologist
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
ad:tech Melbourne 28th March Track One
1. The document summarizes keynotes and presentations from an advertising technology conference in Australia, including topics around marketing cinema experiences digitally, creative strategies with Google, using data to enhance online brand engagement, opportunities from Australia's National Broadband Network, using digital data and analytics, driving social media engagement, and deciding what aspects of a social media strategy to outsource.
2. Presenters included executives from 20th Century Fox, Google, LinkedIn, NBNCo, and representatives from advertising and PR agencies discussing actionable insights around various digital marketing topics.
3. Attendees could learn about measuring social media impact, developing engagement strategies, and monetizing digital opportunities.
ad:tech Melbourne 2012 day1, track1
1. The document summarizes keynotes and presentations from an advertising technology conference in Australia, including topics around marketing cinema experiences digitally, creative strategies with Google, leveraging data for brand engagement, opportunities from high-speed internet infrastructure, using digital data for revenue, driving social media engagement, and deciding what to outsource for social media strategy.
2. Presenters included executives from 20th Century Fox, Google, LinkedIn, Australia's National Broadband Network, and social media marketing firms discussing actionable insights around various digital marketing topics.
3. The document provides an overview of the agenda and speakers for the conference.
Secrets of social media roi
The document summarizes 6 secrets to social media ROI based on 166 case studies. The secrets are: 1) Building social media presence organically is better than paying for followers/likes. 2) Passionate belief in your brand leads to success. 3) People like doing business with people they know. 4) Social media and customer service are the same. 5) Leverage your community for innovation. 6) Focusing on success leads to strong results. Each secret is illustrated by a case study example of a company that achieved ROI through social media following these principles.
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Final 5 digital trends 1 18-14
- 1. TOP 5 DIGITAL TRENDS AFFECTING YOUR PRACTICE SHAREEF MAHDAVI HAWAIIAN EYE 1. Gartner 2012
- 2. DIGITAL GROWTH • Largest growth in Social Media • Mobile phones overtake PCs • Cloud Based Solution Doubles • “Digital Seniors” 34% are texting2 1. Gartner 2012 2. HIS iSuppli 2013
- 3. MOBILE RESPONSIVENESS • Functions on all platforms • Reach everywhere they go • Patient Experience improved! • Look up address • MD Biography • Dial from website
- 4. E-MAIL • • Best Return On Investment • Maximize opportunity • • Database with loyal patients Targeted Communication • Automated • 3. AEC Practice (Alex’s Practice) Enrapture your audience! • Appointment Reminders • Seasonal Campaigns • Special Promotions Measurable Results
- 5. LOCATION BASED MARKETING • SEO Boost • “Check In” • Get on Directories! • Yellowpages, Superpages, Citysearch, Google Places, etc. • Businesses lose per year 4 • Reach new audience 4. Yext Studey 2013
- 6. SOCIAL MEDIA • Growth in 2014 • Free! But not for long. • Facebook, Twitter, Youtube, Instagram & Google+ • SEO Boost • Engage your audience • Increase loyalty • “Word of mouth”
- 7. VIDEO • Micro videos are increasing • Instagram 3 to 15 seconds • Vine exactly 6 seconds • Longer content • Youtube • Embed videos • Start by defining objectives • Testimonials • Tell a story
- 8. • Easier than you think • Start small • Its a necessity. No longer a luxury.
Editor's Notes
- *Gartner 2012**IHS iSuppli, 2013
- ROI Numbers example with e-mailAlex Lopez Atlantis practice: 1st E-mail Campaign generated 460 visits, average visit $265 revenue = $121,900 total revenue. Cost $1500 = ROI 81x This slide has several points. You may want to delete one and just talk about them.
- *yext study 2013
- Add funny cat video